Adapting to a Pandemic: Roland Ligtenburg's Journey with Housecall Proby Corey Berrier
Housecall Pro, a game-changing platform, was born out of a simple need for a better way to find a plumber. Co-founder Roland Ligtenburg shared the birth and development of Housecall Pro in a recent podcast episode, revealing how the platform has transformed the lives of home service professionals. Roland introduced listeners to the Super Pro program, an exclusive club for Housecall Pro's biggest evangelists, who receive unique benefits such as testing new features and an SEO boost for their businesses.
One of the most innovative aspects of Housecall Pro is its harnessing of Artificial Intelligence (AI). AI has become an ultimate game-changer in automating monotonous tasks such as dynamic texts and emails, roofing estimates, and Facebook lead forms. This automation is freeing up valuable time for professionals to focus on what matters most, propelling their businesses to new heights.
When an unexpected global pandemic like COVID-19 strikes, businesses are forced to adapt and show resilience. Roland shared how Housecall Pro's product and marketing teams navigated through the pandemic. They adapted their strategies, providing flexible payment options and managing customer reviews effectively. The company continuously evolves and adapts, striving to provide the best possible service to its users.
Housecall Pro also emphasizes the importance of reviews in business. Their review platform solicits reviews from every customer, facilitating the process of responding to both positive and negative feedback. Roland stressed the importance of replying to reviews as a means to show potential customers that regardless of what happens, the business will make things right.
In the era of a global pandemic, businesses have had to change their strategies and adapt. Roland shared how Housecall Pro offered diverse payment options to customers, embracing a unique business model and customer service approach. He advised businesses to be resilient during economic downturns and highlighted the value of partnering with well-funded businesses with a team of more than ten people.
Overall, the podcast episode was a deep dive into the world of home service professionals and the tools that propel them to new heights. The journey of Housecall Pro serves as a testament to the power of innovation, adaptability, and resilience in the face of challenges. The platform's harnessing of AI and commitment to continuously evolve is an inspiration for all businesses seeking growth and success in a rapidly changing world.