Harnessing Media for Maximum Visibility: A Discussion with Jim from Check A Pro Radio & Podcasts



  • Importance of Media in Today's Age
  • Brief Introduction of Jim and Corey Berrier
  • Preview of the Podcast Content

The Power of Video Content

  • Evolution of Video as a Communication Tool
  • Spotlight on the "They Ask, You Answer" Approach
  • Integrating Videos into Email and Sales Pitches

The Expanding Universe of Podcasts

  • The Outreach of Podcasts: Apple Podcasts, Spotify and Beyond
  • The Transition from Radio to Podcasts: Jim's Journey
  • Using Podcasts to Fortify Credibility and Outreach

Diving Deep into Artificial Intelligence (AI)

  • The Rise of AI in Media
  • Chatbots and Enhanced Customer Interactions
  • Augmented Reality (AR) and Virtual Reality (VR) in Media Consumption

The Essence of Authenticity in Content Creation

  • Raw vs Polished: What Resonates More?
  • Handling Feedback and Online Trolling
  • Jim's Advice for Budding Content Creators

Jim's Literary Contributions

  • Introduction to Jim's Books
  • Drawing Insights from "Meet Check A Pro Jim" and "The Radio Pitchman's Podcast Playbook"
  • The Power of Books in Marketing and Credibility Enhancement


  • Recap of Major Discussion Points
  • Emphasis on the Power of Media in Today's Digital Age
  • A Look into the Future: Jim's Predictions and Hopes

1. Introduction

In the age of digital communication, the way we consume media has evolved tremendously. And when it comes to understanding this transformation, who better than Jim from Check A Pro Radio & Podcasts? Alongside Corey Berrier, the two delve deep into the myriad ways media can be harnessed for visibility and credibility.

2. The Power of Video Content

Video, often regarded as the future of content marketing, has the power to captivate audiences in ways other mediums can't. Jim highlights the "They Ask, You Answer" approach inspired by Marcus Sheridan. Instead of hard selling, this method revolves around creating videos answering potential customers' queries, thereby establishing authority. Jim also emphasizes the potency of embedding videos in emails and using them in sales pitches to enhance engagement.

3. The Expanding Universe of Podcasts

From passive listening during commutes to dedicated podcast hours, these audio gems have carved a unique space. Jim reminisces about his transition from radio to podcasts, offering a nostalgic yet informative perspective. Highlighting the outreach possibilities, such as Apple Podcasts and Spotify, he touches upon the role of podcasts in building credibility.

4. Diving Deep into Artificial Intelligence (AI)

The conversation takes a futuristic turn as Corey probes into AI's role in media. Jim, ever so insightful, delves into chatbots, highlighting their capacity to elevate customer interactions. Moreover, the prospects of AR and VR in revolutionizing media consumption get a special mention, hinting at Check A Pro's potential endeavors.

5. The Essence of Authenticity in Content Creation

"In a digitally saturated world, rawness stands out," declares Jim. Both speakers discuss the beauty of genuine content, resonating with audiences on a deeper level. They also traverse the often-tricky terrain of online feedback and trolling, with Jim dishing out pearls of wisdom on navigating such challenges.

6. Jim's Literary Contributions

A storyteller at heart, Jim introduces his books, "Meet Check A Pro Jim" and "The Radio Pitchman's Podcast Playbook." Through these written gems, he doesn't just promote his services but solidifies his place as a thought leader in the industry.

7. Conclusion

As the session concludes, one thing becomes crystal clear - the future of media is dynamic and exciting. With thought leaders like Jim steering the ship, the digital realm promises infinite possibilities. His clarion call? Embrace change, be authentic, and harness the unparalleled power of media.


Why is video content becoming so essential for businesses?

  • Video content is engaging, relatable, and easily consumable, making it a preferred medium for many consumers.

How has the transition from radio to podcasts impacted media consumption?

  • Podcasts offer flexibility in listening, leading to a surge in their popularity, while radio, being time-bound, has seen a shift in its traditional listener base.

What role does AI play in enhancing customer experience?

  • AI, especially in the form of chatbots, provides real-time responses, personalizes interactions, and aids in better customer service.

How can businesses maintain authenticity in their content?

  • Being genuine, avoiding excessive scripting, and showcasing real stories and experiences can enhance authenticity.

Why are third-party endorsements vital?

  • They offer an unbiased perspective, thereby enhancing credibility and building trust among potential clients.


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