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Send us a text Your words are currency in the trades—every phrase either builds trust or destroys it in seconds. When your technician says "I think this might help" versus "This is the best solution based on what I'm seeing, and here's why," they're not just changing words—they're changing your company's revenue potential. This powerful episode dives deep into the psychology of service business communication, revealing why customers don't actually buy plumbing or HVAC solutions—they buy cert...
Show Notes
Your words are currency in the trades—every phrase either builds trust or destroys it in seconds. When your technician says "I think this might help" versus "This is the best solution based on what I'm seeing, and here's why," they're not just changing words—they're changing your company's revenue potential.
This powerful episode dives deep into the psychology of service business communication, revealing why customers don't actually buy plumbing or HVAC solutions—they buy certainty, peace of mind, and problems being removed from their plate. When your team sounds uncertain, it triggers customer fear, delays decisions, and costs your company thousands in lost revenue every week.
I share practical training methods you can implement immediately, including how to upgrade your team's common phrases, role-play objection handling, and customize language for different customer personality types. The DISC profile breakdown alone will transform how your team communicates—Dominant customers want bottom lines, Influencers need emotional connection, Steady types seek comfort, and Analytical folks crave details.
The results speak for themselves. One plumbing company implemented these language techniques and watched their close rate jump 20% with a 15% ticket size increase in just 60 days—same team, same service, new words. This isn't just about sales; your leadership language shapes your entire company culture and sets the foundation for success.
Ready to transform your service business through the power of words? Start by auditing your team's language, upgrading five key phrases, and implementing weekly role-play sessions. Remember: certainty sells, language leads, and culture starts with the words you train. This is the separator between a million-dollar shop and a $10 million shop—and it begins with the next sentence your technician says at the customer's door.
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https://coreyberrier.gumroad.com/
https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflow
https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1
https://www.linkedin.com/in/coreysalescoach/
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