Addiction to Ambition: Bill Rossell on Leadership, Recovery, and Business Growth
Ever wondered how to turn adversity into a catalyst for personal and professional transformation? Listen to my conversation with Bill Rossell, the dynamic CEO of LBCAP, as he recounts his fascinating journey from Pittsburgh to leadership. Bill's career path is as diverse as it is inspiring, having traversed the military, the restaurant industry, and digital marketing. He shares his unique perspective on time, viewing his remaining 9,000 days as an opportunity to make a lasting impact. We also...
Show Notes
Ever wondered how to turn adversity into a catalyst for personal and professional transformation? Listen to my conversation with Bill Rossell, the dynamic CEO of LBCAP, as he recounts his fascinating journey from Pittsburgh to leadership. Bill's career path is as diverse as it is inspiring, having traversed the military, the restaurant industry, and digital marketing. He shares his unique perspective on time, viewing his remaining 9,000 days as an opportunity to make a lasting impact. We also delve into Bill's vision for retirement, where he dreams of a meaningful role as a golf course starter while continuing to guide others.
My personal story takes center stage as I recount my journey of overcoming addiction during the COVID-19 pandemic. Inspired by figures like Tom Brady, I took the leap to embrace change and new opportunities. I share how the support of loved ones and my recovery network played a crucial role in my sobriety journey. Through candid reflections on personal accountability and the power of community, we explore the resilience required to reinvent oneself. I also touch upon the transformative power of gratitude and supportive relationships in achieving long-lasting recovery and personal growth.
Business success and personal balance are key themes as we explore the remarkable growth of Muns Roofing and Siding, which experienced a meteoric rise in revenue. Bill highlights the significance of a winning environment and strong company culture in achieving such success. We discuss aligning team members with the company's mission and identifying lucrative opportunities. Bill also shares his excitement for an upcoming business conference at the JW Marriott Marco Island, highlighting the importance of effective systems and networking with like-minded individuals. This episode promises valuable insights and camaraderie for listeners looking to enhance their business strategies and personal journeys.
00:00:31.839 --> 00:00:35.703 most people probably know you that are listening, but those that may not know, you give a little bit of background on who Bill is.
00:00:35.703 --> 00:00:36.162 Where do you start?
00:00:36.162 --> 00:00:41.966 I feel in some ways I'm like this great wrestler and I've recreated my career.
00:00:41.966 --> 00:00:53.054 I'm like the undertaker and I've gone a lot of different factors but I have longevity and you get longevity through reinventing yourself over time and doing some different things.
00:00:53.054 --> 00:00:54.914 Who is Bill Roussel?
00:00:54.914 --> 00:01:02.140 He's from Pittsburgh, pa, grew up, was in the military, got in the restaurant business.
00:01:02.140 --> 00:01:07.212 After the restaurant business, got into selling something that print yellow pages.
00:01:07.212 --> 00:01:12.310 Way back when From print yellow pages went to sell online yellow pages.
00:01:12.310 --> 00:01:16.411 From online yellow pages went to sell on digital marketing solutions.
00:01:16.411 --> 00:01:20.871 Was instrumental in the growth of a company called One SEO for a long period of time.
00:01:22.019 --> 00:01:42.108 And then I went and spent some time with Tommy Mello and helping him build out the inaugural Home Service Freedom event and then my buddy, lance Bachman, called me back and said hey, I want you to come back and be the CEO of my companies, and so that was in November of last year.
00:01:42.108 --> 00:01:51.596 I came back and took over as the CEO of LBCAP, which at that time we had one roofing company, one HVAC company.
00:01:51.596 --> 00:02:00.310 We had Titan Pro Technologies, which is a service Titan implementation company, and then we had Shock IT, which is a managed IT company.
00:02:00.310 --> 00:02:08.580 Now we have nine roofing companies, no HVAC company company.
00:02:08.580 --> 00:02:13.093 Now we have nine roofing companies, no HVAC company, and then we have Titan Pro and then Shock IT and all those companies and we continue to grow.
00:02:13.093 --> 00:02:19.586 We have a conference as well on roofing process conference, and it's been quite a ride.
00:02:19.605 --> 00:02:24.572 I take a lot of gratitude in my life and the things that I've had.
00:02:24.953 --> 00:02:31.550 As you and I have had many conversations, I feel just extremely grateful to be in the position I am.
00:02:31.550 --> 00:03:01.530 I was talking to somebody the other day and I said that I essentially have 9000 days left in my life If I make it to the average age that every man is, and I work really hard to to change my habits and what I've going on, but I got 9 000 days left and I'm on the back back nine of life and man, I'm gonna, I'm gonna take a lot of people on for a good golf ride on on this back nine and let some people enjoy it and help some people.
00:03:01.530 --> 00:03:05.766 I feel you work to your whole career to get to a certain spot.
00:03:05.766 --> 00:03:08.426 You get to that spot and then it's okay.
00:03:08.426 --> 00:03:11.064 Well, now I get to help other people get to their spots.
00:03:11.064 --> 00:03:22.812 I feel pretty lucky at the position I'm in and I think that most people will know that if you get a chance to spend a few minutes with me, they come out better on the other end than they started.
00:03:24.700 --> 00:03:26.709 I can say it's been my experience for sure.
00:03:26.709 --> 00:03:36.834 Um well, so I have to ask what's the median men's age?
00:03:38.515 --> 00:03:39.257 they say.
00:03:39.257 --> 00:03:44.429 They say that the average man gets 76 okay interesting never had.
00:03:44.468 --> 00:03:46.772 He never thought about it that way in days.
00:03:46.772 --> 00:03:51.641 I'll have to do that calculation, but yeah, that's pretty interesting, I think it's.
00:03:51.641 --> 00:04:03.870 It's really fascinating when you think about how, if you think back 20 years ago, you think well, when I get to where I need to be, when I make the money, when I retire, it looks different than it looks now.
00:04:03.870 --> 00:04:05.141 Right, I don't.
00:04:05.141 --> 00:04:09.480 Now I have zero desire to sit on a beach and do nothing.
00:04:09.480 --> 00:04:13.288 I just don't.
00:04:13.288 --> 00:04:15.390 I just don't have a desire to sit.
00:04:15.390 --> 00:04:20.845 I don't think I'd be fulfilled if I weren't helping other people.
00:04:23.509 --> 00:04:32.641 I have found my retirement job, though when I get to the point where I can retire and you're going to laugh at it, but it's going to be a starter on a golf course.
00:04:33.762 --> 00:04:34.244 Makes sense.
00:04:34.904 --> 00:04:37.189 Because I can still get up every day.
00:04:37.189 --> 00:04:51.968 I can go to work, I can get up early, I can work early, right, and I can make sure that my ocd stays in place because I know every nine minutes somebody's supposed to go through what they're doing.
00:04:51.968 --> 00:05:02.365 So I can keep people on track as far as what they are and I can shove them out into the golf course when that time comes for retirement but I don't think that time's coming anytime soon.
00:05:02.365 --> 00:05:04.750 I enjoy what I do.
00:05:04.750 --> 00:05:32.771 I enjoy the people around that I work with and for, and when I say work for, I look at myself on the bottom, the bottom of the funnel, and I look up at the people that impact the customers we serve and the different people in the different parts of our organization, and it's something I feel pretty honored and fortunate to be leading some different people in what they're doing to make themselves better and the partners that we have.
00:05:35.062 --> 00:05:36.807 Let me ask you a difficult question.
00:05:36.807 --> 00:05:46.711 You had gone into this position with Tommy, which I think all appearances would be.
00:05:46.711 --> 00:05:53.685 I think that would be a very cool position for most people to be in, because Tommy's a cool guy, he's doing big things.
00:05:53.685 --> 00:05:57.750 I would imagine that would be outside of the.
00:05:57.750 --> 00:06:01.810 I can only imagine the stress with putting that event together.
00:06:01.810 --> 00:06:09.026 Although I didn't see it on you at all, I wouldn't have known for a second that you were stressed out or you had other things on your mind.
00:06:09.026 --> 00:06:19.732 You really did do a good job of not showing for sure not showing that when you stepped off that stage the last time, that was the last.
00:06:19.732 --> 00:06:27.067 I don't know if that was the last day with the organization, I don't know if that was the last day with the organization, but I do wonder.
00:06:27.067 --> 00:06:36.096 It seems like that would almost be a destination job for most people, I would think.
00:06:41.790 --> 00:06:51.687 Yeah, listen, the interesting aspect of that is that was my last day, and let me just go back Now.
00:06:51.687 --> 00:07:54.834 There were a lot of people that helped in being involved in that event Jim, leslie, brittany Johnson, briara, vallo, clayton, gianni you could just go down the list of the people that surround themselves with Tommy and that are part of that freedom organization and I had told Tommy that probably 30 days before the end of the event, that I'd had this opportunity and I wanted his blessing to move forward and take this next step, and he was very gracious and I told him that I didn't want to leave, and I told that same conversation to Lance that this was something I wanted to see through to the end, because you work at anything and creating it, that's a situation that you have to feel, that you get it to that point of growth, and so for me it was a very difficult decision when it comes to home service.
00:07:55.819 --> 00:08:10.610 As far as what he's achieved and what he's done in his career at such a very early age, at such a very early age, he's one of the great ones and I had the opportunity to work with one of the great ones.
00:08:10.610 --> 00:08:17.752 But I look at it as Brady right.
00:08:17.752 --> 00:08:20.899 He was with Belichick for a long period of time, right.
00:08:20.899 --> 00:08:24.988 And then Brady goes off and he works with Bruce Arians in Tampa.
00:08:24.988 --> 00:08:31.309 Well, that doesn't mean that their relationship with Belichick goes away.
00:08:31.309 --> 00:08:34.140 Brady just goes and he does his thing somewhere else.
00:08:34.140 --> 00:08:37.749 And that's the approach that I took to it.
00:08:37.749 --> 00:08:49.414 And Lance and I have a 20 plus year relationship in four different companies working together and when he came to me and asked me what was the necessity for him was a necessity for me.
00:08:54.024 --> 00:08:58.974 When I was working with the Lancet One SEO, my life was very different than where my life is now.
00:08:58.974 --> 00:09:01.087 I was two plus years ago.
00:09:01.087 --> 00:09:07.373 A lot has changed, Been sober for that period of time.
00:09:07.373 --> 00:09:14.235 I'm very proud of it as far as where my life is and I'm very grateful for it.
00:09:14.235 --> 00:09:16.663 I'm also a cancer survivor during that time frame.
00:09:16.663 --> 00:09:48.796 So you look at life at a different perspective of where I was looking at it when I was with One SEO and then I went to work with Tommy and it was at the beginning of my journey and it was good for me, it was good for Lance and it was really something that, like I said, you reinvent yourself and you get excited about the opportunities that present itself, and I'm feeling pretty good about what we're doing and where we're going pretty good about what we're doing and where we're going.
00:09:48.816 --> 00:09:49.818 That makes complete sense.
00:09:49.818 --> 00:09:53.482 I want you to get back for a second, and I remember so.
00:09:53.482 --> 00:10:00.928 I've gotten sober a couple of times in my life, and one was a little over 15 years ago.
00:10:00.928 --> 00:10:03.265 I stopped drinking, but then I picked up weed.
00:10:03.265 --> 00:10:27.332 Seven and a half eight years ago, I stopped drinking, but then I picked up weed about seven and a half eight years ago, and the same sort of I wasn't really at risk for drinking and driving, I didn't really do a lot of crazy things, but ultimately I made bad decisions, and those bad decisions led to more bad decisions, not in the same sense that it would be if I was drinking, but life decisions.
00:10:27.332 --> 00:10:33.652 And I just didn't realize the hole I was putting myself in.
00:10:33.652 --> 00:10:38.990 And I couldn't see it because, well, my ego was just, I just couldn't.
00:10:38.990 --> 00:10:42.264 I couldn't look at it and I couldn't look at.
00:10:42.264 --> 00:10:45.410 That was the reason why things weren't going well.
00:10:45.410 --> 00:10:48.663 No matter how hard I tried, things weren't getting better.
00:10:48.663 --> 00:10:59.471 And so what was that transition like for you when you made that decision to put the bottle down?
00:11:02.628 --> 00:11:07.360 well, I used to get sober every morning and then I would drink every night.
00:11:07.360 --> 00:11:10.607 I was sober for about eight hours a day.
00:11:10.607 --> 00:11:23.493 For look, here's what the scenario is that drinking for me really took a different approach during COVID.
00:11:23.493 --> 00:11:26.679 It's not an excuse, it just became natural.
00:11:26.679 --> 00:11:31.091 It became instead of drinking at 5, 30, 6 o'clock.
00:11:31.091 --> 00:11:37.647 It became earlier in the day when you were locked in your house and one thing led to another.
00:11:37.779 --> 00:11:40.590 But the transition for me was pretty simple.
00:11:40.590 --> 00:11:43.643 You know I'm not.
00:11:43.643 --> 00:12:03.169 You look at where your life is and you take different steps and I just knew that I didn't want to lose the best thing that I had and my wife and my daughter and my sons, and I felt that was upon me and everybody's rock bottom is different.
00:12:03.169 --> 00:12:13.576 I will, in full transparency and this, that I am not a I'm not an advocate of 12 step.
00:12:13.576 --> 00:12:15.220 That doesn't mean that anything wrong with it.
00:12:15.220 --> 00:12:21.581 It's just not something that I went through, that my journey and a lot of people have a lot of great success.
00:12:21.581 --> 00:12:42.868 But like I'm now in this zone for me that I have a lot of people that are in recovery around me, that if, instead of me going to a meeting or something of that nature, which a lot of people do I'll pick up the phone, call you and say, hey, corey, you got a few minutes for me and remembering that, or I'll call somebody else that's close to me.
00:12:42.868 --> 00:13:02.048 And most of the people that in some way, shape or form that are around me probably have some journey of recovery, whether it be recovering from drinking, whether it be recovering from drugs, whether it become recovery of nicotine, whether it be recovery of gambling.
00:13:02.048 --> 00:13:07.272 Like I said, for me that transition was pretty simple.
00:13:07.272 --> 00:13:17.672 My wife said some things to me that you question your situation and I just didn't.
00:13:17.672 --> 00:13:21.198 I just I knew that I wanted to break.
00:13:21.198 --> 00:13:34.246 My father was an alcoholic, his father was an alcoholic and I was going to break it and I was going to make the decisions to, to apologize to the people that I'd hurt, didn't want to be in a situation that hurt anybody else.
00:13:34.246 --> 00:13:58.070 And now, two plus years later, it's pretty cool that I have this incredible gratitude of if I'm a jerk, right, if I'm a jerk, or I do something in the house and I lose it, I snap right, and it's such a good feeling to be guilt-free.
00:13:58.070 --> 00:13:59.581 That's just who I am.
00:13:59.581 --> 00:14:13.071 It's not caused by alcohol or any other, it's just I'm a jerk and I can apologize for being a jerk with a tremendous amount of gratitude.
00:14:13.071 --> 00:14:17.461 A tremendous amount of gratitude, knowing that there's nothing that's causing it.
00:14:17.461 --> 00:14:20.827 It's just who I am and I live with that really good.
00:14:20.827 --> 00:14:28.292 It's just given me a lot of clarity and took me about a good six months of not drinking.
00:14:28.292 --> 00:14:32.802 I'm very grateful for the people that helped me in that journey.
00:14:32.802 --> 00:14:37.495 Some people know how much they did for me.
00:14:37.495 --> 00:14:40.764 Some people don't know how much they did for me.
00:14:42.149 --> 00:14:44.015 There's a guy by the name of JC Massey.
00:14:44.015 --> 00:15:04.083 He runs a company called the Garage Floor Co in Nebraska and, if I know, we could sit here and talk for hours, but this story's talk for hours, but this story's pretty cool and it it hits home.
00:15:04.083 --> 00:15:05.527 And so I was at tommy's first event.
00:15:05.527 --> 00:15:07.370 I was at tommy's first event and I hadn't I, I just stopped drinking.
00:15:07.370 --> 00:15:10.581 This was vertical track in 22 and I just stopped drinking.
00:15:10.662 --> 00:15:21.395 And you're nervous when you go to a conference and you're in a situation where you're trying to be cool and everybody's drinking around you.
00:15:21.395 --> 00:15:27.582 I think it had been 21 days to the very day and I arrived at.
00:15:27.582 --> 00:15:31.125 I had arrived at the event in.
00:15:31.125 --> 00:15:41.052 It was at the casino in in Phoenix, the gal Galea or whatever it's called.
00:15:41.052 --> 00:15:52.409 And so there, this guy, jc, was there and he said I said, hey, I'm going to get a beverage, because I wanted to use the term beverage as a non.
00:15:52.409 --> 00:15:54.514 Hey, I said, do you want something?
00:15:54.514 --> 00:15:58.369 And he said no, do you want me to get you a drink?
00:15:58.369 --> 00:16:00.246 And I said, no, I'm not drinking right now.
00:16:00.246 --> 00:16:08.288 And so we went to conversating and he told me that he was in recovery and that he hadn't drank in five years.
00:16:08.288 --> 00:16:10.440 And so I'm going through my journey, right.
00:16:10.440 --> 00:16:15.789 And I told him that I was trying to be in a situation where I was trying to be.
00:16:15.789 --> 00:16:19.682 I really wanted, I wanted this for me and I my cause.
00:16:19.722 --> 00:16:28.413 My wife had said something to me, she had made the statement and anybody that knows my wife, she knows, they know that I outpunted my coverage.
00:16:28.413 --> 00:16:30.846 My wife's a 10 and I'm a four.
00:16:30.846 --> 00:16:40.634 And she said to me you lost your ability to promise to me because I promise I'll never drink again.
00:16:40.634 --> 00:16:43.688 And she said no, you lost that ability to promise that.
00:16:43.688 --> 00:16:47.330 And she said you make it to 100 days and then we'll talk.
00:16:47.330 --> 00:16:52.350 And so I was telling JC John, I was saying I want to make it to 100 days.
00:16:52.350 --> 00:16:54.144 That's my goal, it's my.
00:16:54.144 --> 00:16:55.789 Well, I'd made it to 21.
00:16:55.789 --> 00:16:56.607 So I knew I created a habit, and so I was like I really want to make it to 100 days.
00:16:56.607 --> 00:16:56.823 That's my goal.
00:16:56.823 --> 00:16:57.046 Well, I'd made it to 21,.
00:16:57.046 --> 00:16:59.683 So I knew I'd created a habit, and so I was like I really want to make it to 100.
00:16:59.683 --> 00:17:01.106 I want to do this.
00:17:01.648 --> 00:17:19.753 And so, man, on my 100th day, I got this text from this guy that I was just randomly talking to at this event and I was like wow, like that, like the power of somebody else to be influential in your life.
00:17:19.753 --> 00:17:30.721 Man, that was like the, that was like the charge that I needed to absolutely propel me to 200, 300, 400.
00:17:30.721 --> 00:17:35.503 Right, and I'm at freedom last year.
00:17:35.503 --> 00:17:43.848 Right, and, like I said, I didn't take the opportunity to go through the whole AA 12-step program.
00:17:43.848 --> 00:17:45.589 I practiced different steps.
00:17:45.589 --> 00:17:46.931 Listen, I succumbed to.
00:17:46.971 --> 00:17:50.153 The fact is, I know that alcohol has a power over me.
00:17:50.153 --> 00:17:51.374 Get it right.
00:17:51.374 --> 00:17:53.536 I knew I needed to apologize to everybody.
00:17:53.536 --> 00:17:54.036 Get it.
00:17:54.036 --> 00:17:57.057 I need to review everything that I got going on.
00:17:57.057 --> 00:17:57.800 Get it Right.
00:17:57.800 --> 00:18:09.614 But I also recognize that it was me to put the bottle to my mouth Then was me to put the bottle down each and every day and I had to take acceptability and accountability for that myself.
00:18:10.340 --> 00:18:11.304 So, anyway, it's long story short.
00:18:11.344 --> 00:18:25.547 I'm at freedom, right, I'm going nuts this is last June or, excuse me, last November and so I'm running around like a chicken with my head cut off and I appreciate that it didn't look like I was running around with chicken like my head cut off and he goes, he grabs me.
00:18:26.028 --> 00:18:30.023 I see him at the event and he grabs me and he says, hey, you got a second.
00:18:33.347 --> 00:18:59.256 Right, he pulls me aside and it does not leave my desk and he gives me this because he knew that I had hit the one year mark in August of that year, because I'd celebrated it pretty substantially over social media, right, and I didn't really understand the significance of him giving me his coin, his chip.
00:18:59.256 --> 00:19:07.029 He gave me his personal for that one year, right, and I didn't understand it, right.
00:19:07.029 --> 00:19:15.253 And so then, when I hit two years, what comes in the mail?
00:19:15.253 --> 00:19:36.645 What comes in the mail, like that catches you, and it says and another colleague gave me another one, like it might not mean a lot to a lot of people, but those that have battled with it.
00:19:36.645 --> 00:19:40.374 It means a lot yeah.
00:19:45.280 --> 00:19:46.102 Yeah, it's hard to.
00:19:46.102 --> 00:19:47.785 It's hard to.
00:19:47.785 --> 00:19:51.150 It's hard to find.
00:19:51.150 --> 00:19:56.183 If you surround yourself with the right people, you'll see more and more of this.
00:19:56.183 --> 00:19:58.087 But it's interesting.
00:19:58.087 --> 00:20:03.644 Once you delve into the recovery realm, these people show up.
00:20:03.644 --> 00:20:06.269 And that guy was put in your life for a reason.
00:20:06.269 --> 00:20:11.751 That day that you met with that, you saw him at the bar, no question about it.
00:20:13.119 --> 00:20:17.366 Yeah, yeah, so it's, but it's been.
00:20:17.366 --> 00:20:18.308 So it's, but it's been it's.
00:20:18.308 --> 00:20:22.615 It gives me, like I said, it gives me a lot more.
00:20:22.615 --> 00:20:25.710 Look, there are things that I work on every day.
00:20:25.710 --> 00:20:28.911 I work on getting up.
00:20:28.911 --> 00:20:29.613 I'll get up work.
00:20:29.613 --> 00:20:30.154 I'm getting out.
00:20:30.154 --> 00:20:34.806 I've lost 38 pounds, you know.
00:20:34.806 --> 00:20:37.010 I have so much more energy.
00:20:37.010 --> 00:20:38.012 I'm a better dad.
00:20:38.012 --> 00:20:38.855 I don't.
00:20:38.855 --> 00:20:53.715 I don't miss intentional aspects of what happens in my life and I never worry about putting my daughter to bed, not remembering laying next to her or giving her that kiss good night and work.
00:20:53.715 --> 00:20:58.959 I'm like, I'm super charged and some people are like where do you get the energy?
00:20:58.959 --> 00:21:03.066 Man, you don't stop and I'm fueled by.
00:21:03.066 --> 00:21:08.315 I'm fueled by the success of what I'm seeing with our one company.
00:21:08.375 --> 00:21:21.962 We went from doing we just we looked at it just recently as we did our budget planning and in 2023, muns roofing and siding did a million eight in completed revenue.
00:21:22.784 --> 00:21:29.434 This year, we're when we did in september, 20 million, like two to twenty.
00:21:31.221 --> 00:21:41.971 Like when you talk about 10x in your business and look, there's a lot of drivers in our business and I don't take credit for a 10th of it.
00:21:41.971 --> 00:22:03.070 What I do take credit for is taking the opportunity to give people a winning environment that they can come to work and they know that they can create a lifestyle change for their families, whether they're selling, whether they're leading, whether they're a partner.
00:22:03.070 --> 00:22:17.011 And it's pretty cool to look and say, man, you're doing a million two in revenue per month with all your organizations this time last year and now you're doing eight million a month.
00:22:17.011 --> 00:22:18.804 You're a hundred million dollar company like.
00:22:21.329 --> 00:22:28.281 Pretty freaking cool, especially for somebody that didn't ever hammer a roof or I don't know the difference between a ridge vent and pipe collar.
00:22:28.281 --> 00:22:31.890 I still probably don't probably mess it up.
00:22:31.890 --> 00:22:44.800 But what I do know is the creative environment, that people can be successful and have good coaching and you're going to have really good success in this space, and it makes me jacked every day.
00:22:46.243 --> 00:22:47.887 So what if you could?
00:22:47.887 --> 00:23:05.744 I know that's going to be probably difficult to do this, but if you could tie one thing to for people to say one thing, to the amount of growth that you've had, could you tie it to one thing Is it the culture?
00:23:05.744 --> 00:23:06.267 Is it?
00:23:06.527 --> 00:23:13.465 No, no, there's four factors in my opinion, actually, and it makes a fifth.
00:23:13.465 --> 00:23:15.815 But number one is you got to provide us.
00:23:15.815 --> 00:23:17.382 We're a selling organization.
00:23:17.382 --> 00:23:23.582 You got to be able to sell and you got to have a good sales process to.
00:23:23.582 --> 00:23:30.473 You got to install the work faster than ever, um, you got to collaborate and you got to coach.
00:23:30.473 --> 00:23:38.665 And if you do those four things you sell, you collect, you collaborate and you coach you're going to have a great culture.
00:23:39.560 --> 00:23:41.307 And we talk about our four C's all the time.
00:23:41.307 --> 00:23:42.202 It is the way that.
00:23:42.202 --> 00:23:43.628 It's a lifestyle.
00:23:43.628 --> 00:23:45.905 Different people have theirs.
00:23:46.701 --> 00:24:01.363 Amanda has a forward way of thinking and what Grasshopper does, and everybody's got something different, but mine was because when I I came, we needed to recreate that when we started running.
00:24:01.462 --> 00:24:13.587 It's man, I'm a big peloton rider and 1500 rides in and 1400, excuse me, and you go farther together, and that's the biggest thing.
00:24:13.587 --> 00:24:32.702 So I think that if there's one thing I can narrow it down to, is that these organizations that we have, whether it be roofing pups in our five locations, or muns, or planet, or the roofing side of lees, or titan pro technologies it's about the culture of running together fast.
00:24:32.702 --> 00:24:35.647 We're rolling that, we're rolling the oars all in the same direction.
00:24:35.647 --> 00:24:46.049 That was our big thing that we came up with is that I can't go into it, but everybody's, because I'll break the little bit of uh, what we have going on.
00:24:46.049 --> 00:24:55.336 But if everybody's rolling the boat in the same direction and understands where the mission is, it's like you look at what Simon says.
00:24:55.336 --> 00:24:57.661 As far as the seals, everybody knows a mission.
00:24:57.661 --> 00:25:13.650 Our mission is to provide a five-star experience for our customers and be able to grow and scale these businesses for, you know, for the partners that are a part of them that's tremendous, that's crazy, that's wild.
00:25:24.888 --> 00:25:41.776 It shows that you're, that you've got the organization is, like you said, rolling in the same direction, because it'd be impossible to grow that much if you weren't and you don't have.
00:25:41.776 --> 00:25:48.094 You're not dabbling in HVAC companies anymore, which is where Lance started out right.
00:25:48.816 --> 00:25:58.258 Yeah, well, actually we started out as digital marketing and then one of his one of his clients said be my partner, and he said no.
00:25:58.258 --> 00:26:06.519 And then his CFO who's one of my very dear friends in Joe Lynn Bachman, said, lance, you cannot be his partner.
00:26:06.519 --> 00:26:17.785 And so he took a business that was doing $2.5 million and took it to $14 million very fast, was doing two and a half million and took it to 14 million very fast.
00:26:17.785 --> 00:26:37.061 And so we were actually at the Biltmore and at Tommy's first vertical track, and so Travis Ringy was there and he had just recently sold his business, and so him and Lance got to talk and he's like my company's doing the same thing you're doing.
00:26:37.061 --> 00:26:39.892 I can sell it for 10x, why am I not going to go do that?
00:26:39.892 --> 00:26:42.192 And so then he went all in.
00:26:42.192 --> 00:26:59.250 He went all in on buying and scaling businesses and Lance is really, in a lot of ways, is really smart, and you see the shift of how many people sold to PE in the HVAC space and multipliers went like this.
00:26:59.250 --> 00:27:12.255 And then they started to scale down and look at where the money, look at where the money's going on the PE side, look at what garage doors are axing at at.
00:27:12.255 --> 00:27:14.719 Look at what roofing is X-ing at.
00:27:18.425 --> 00:27:20.334 Everybody's going to need a roof, everybody needs some siding.
00:27:20.334 --> 00:27:27.976 When it rains, it pours, and what we're doing isn't anything.
00:27:27.976 --> 00:27:39.744 We are not doing anything crazy, anything crazy.
00:27:39.744 --> 00:27:52.092 We are recreating an environment, the same way that people like Frank Blau, dave Geiger, steve Lowry, like Leland Smith that they created this environment in the HVAC space to put systems process position, recruiting the next arm off.
00:27:52.092 --> 00:28:07.288 We're not a coaching organization by any means, but we're putting the same processes in place and just trying to educate and elevate the industry to say and you don't have to be a three to $5 million company, you can be a 15 to 20.
00:28:07.288 --> 00:28:09.232 How are you getting there?
00:28:09.232 --> 00:28:11.979 What are you doing to get there?
00:28:11.979 --> 00:28:15.765 It's a great lifestyle business, but is it an enterprise business?
00:28:15.765 --> 00:28:20.615 And we've decided that we feel pretty strongly that we can make it an enterprise environment.
00:28:21.837 --> 00:28:22.077 Wow.
00:28:22.077 --> 00:28:29.616 So what's if you scaled from two to 20,?
00:28:29.616 --> 00:28:31.712 What's it look like for next year?
00:28:31.712 --> 00:28:33.035 What are the projections for that?
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