Send us a textHave you ever wondered what it takes to transform dreams into reality against all odds? Join us as we uncover the extraordinary journey of Dmitry Lipinskiy, from the rugged terrains of Siberia to the bustling streets of America. His story is one of resilience—a determined quest from aspiring teacher to thriving entrepreneur. Hear how Dmitry navigated the construction industry, overcame the challenges of language and culture, and ultimately founded his own flooring company after ...

Show Notes

Send us a text

Have you ever wondered what it takes to transform dreams into reality against all odds? Join us as we uncover the extraordinary journey of Dmitry Lipinskiy, from the rugged terrains of Siberia to the bustling streets of America. His story is one of resilience—a determined quest from aspiring teacher to thriving entrepreneur. Hear how Dmitry navigated the construction industry, overcame the challenges of language and culture, and ultimately founded his own flooring company after a pivotal turning point when his employer went bankrupt. His unwavering determination serves as a powerful reminder that success often blooms from the seeds of adversity.

Dmitry's journey is not just about personal triumph but also about embracing the future of technology. As he sets his sights on creating a billion-dollar enterprise, we explore his vision for a purpose-driven business in the roofing industry, led by the transformative potential of AI. Discover how emerging technologies like AI can revolutionize industries, offering both opportunities and ethical challenges. We discuss the evolving landscape of search engines and the shift toward AI tools, which promises to redefine the way we connect homeowners with contractors, all while holding a mirror to the societal complacency that can hinder technological adoption.

But what about building your own successful brand? We share insights into crafting an engaging online presence and the importance of community before monetization. Learn from real-world experiences about the art of patience, the power of consistency, and the pitfalls of jumping too soon into monetizing content. Whether in marketing, fitness, or beyond, Dmitry's story exemplifies how discipline and adaptability are key to thriving in an ever-changing digital world. Tune in for a thought-provoking conversation that offers valuable lessons in ambition, innovation, and the relentless pursuit of success.

https://dmitrylipinskiy.com

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https://www.mymarketingfitness.com

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Show Transcript

WEBVTT

00:00:01.723 --> 00:00:03.406
Welcome to the Successful Life Podcast.

00:00:03.406 --> 00:00:07.293
I'm your host, Corey Barrier, and I'm here with my man, Dimitri Lipinski.

00:00:07.293 --> 00:00:07.814
What's up, brother?

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Thank you for having me brother Living the dream.

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Yeah, dude, I'm really excited to talk to you.

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I know I got to meet you for the first time.

00:00:26.452 --> 00:00:34.908
You definitely stir up some things in the industry, which is pretty interesting, and look, it is what it is.

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I love that you call out people that are not good for the industry.

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Why the fuck do they keep doing that?

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Anyhow, it's all good, beatrice, for those folks that may not know who you are, just give us a quick background.

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Absolutely.

00:00:49.773 --> 00:00:56.289
Grew up in Siberia, the coldest part of Russia, came to the United States in 2005, chasing my dreams.

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Always wanted to be a teacher, graduated college majoring in theater, Wanted to be a teacher of theater, working with the kids, and then went to university majoring in history.

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So I always saw myself teaching all my life and I teach today.

00:01:12.834 --> 00:01:14.926
I teach roofers what to do, what not to do.

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But long story short came to this country.

00:01:17.331 --> 00:01:29.063
Figure out that roofer teachers don't get paid a decent money anywhere in all countries they they don't get paid well in canada, russia, united states or china.

00:01:29.063 --> 00:01:33.311
The hardest working people who always get underpaid.

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I'm like I want to have kids, I want to have family.

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How do I support it?

00:01:37.191 --> 00:01:43.006
So the easiest jobs to get here in the united states as an immigrant who does not speak english was construction.

00:01:43.006 --> 00:01:44.748
So starting construction, hang signing.

00:01:44.748 --> 00:01:52.706
I've done like 10 trades hang installation, floors, tile painting, work in cabinet shop for a year.

00:01:52.706 --> 00:01:59.885
So I worked with my hands for a decade, got married, ended up with five kids in Atlanta, georgia.

00:01:59.885 --> 00:02:03.091
I started my first business in 2000.

00:02:03.091 --> 00:02:04.763
I want to say it was 11.

00:02:04.763 --> 00:02:06.748
I started my flooring company after the guy I used to work business in 2000.

00:02:06.748 --> 00:02:07.552
I want to say it was 11.

00:02:07.552 --> 00:02:09.679
I started my flooring company after the guy I used to work for filed bankruptcy.

00:02:09.679 --> 00:02:12.848
I came home I said babe, I'm never going to work for anyone else.

00:02:12.848 --> 00:02:15.268
I worked for the guy for two years and he lost it all.

00:02:15.268 --> 00:02:18.929
And I'm like you know what that guy has set me for this?

00:02:18.929 --> 00:02:21.306
He would not file bankruptcy.

00:02:21.306 --> 00:02:24.344
I probably still would be an employee.

00:02:24.344 --> 00:02:32.448
I don't want to say I have employee mentality, but I'm a very good employee Like I've never been fired in my life.

00:02:32.448 --> 00:02:37.491
If I quit the job it's because I quit or I move out.

00:02:37.491 --> 00:02:40.950
I always give two weeks notice Like perfect guy.

00:02:40.950 --> 00:02:44.054
One day that guy actually who filed bankruptcy he put us in the line.

00:02:44.054 --> 00:02:46.842
It was five guys in the line was, uh, five guys in the crew.

00:02:46.842 --> 00:02:50.913
I was the only immigrant and he said you four idiots are costing me money.

00:02:50.913 --> 00:02:53.953
Dimitri is the only one who makes me money because I get shit done.

00:02:53.953 --> 00:03:00.110
If you leave me on the job site, like in a remodeling project, can you say, dimitri, you're gonna be doing this style today?

00:03:00.110 --> 00:03:00.872
I will.

00:03:00.872 --> 00:03:09.895
I will do my best to manage my time to get it if If I tell you at 9 o'clock in the morning that this job will be done by 6 pm.

00:03:09.895 --> 00:03:12.448
It will be done by 6 pm.

00:03:12.448 --> 00:03:22.265
I have this inner clock in me that if I promise homeowner, if I promise my boss that I will do this because it needs to be done, I will not leave.

00:03:22.741 --> 00:03:33.649
One time I was working on an insulation company and we were getting like five, six bucks per bag, averaging like 70 bucks a day, like the cheapest job, the dirtiest job I've ever done.

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It was in Atlanta, georgia, and one day they have this fire at this church.

00:03:39.131 --> 00:03:54.473
So they rented these giant vacuums to suck in insulation from the attic because it absorbs the smoke and you have to suck it out, the blow insulation and then you have to blow the new one in.

00:03:54.473 --> 00:03:56.948
So that was the job, that was the task.

00:03:56.948 --> 00:04:10.368
So we got there in the morning with the machine and the boss told us if you finish this job today because rent the equipment, it was so much money I'm gonna pay both of you it was two of us I'll pay both of you 700 bucks.

00:04:10.368 --> 00:04:12.961
I've never made 700 bucks a day in my life.

00:04:12.961 --> 00:04:14.745
I'm like you got this.

00:04:14.745 --> 00:04:22.966
We finished four o'clock in the morning with a headlight on me, you know, sucking freaking installation with a mask until four o'clock.

00:04:22.966 --> 00:04:26.930
You know I'm not going like you promise, otherwise it was 350.

00:04:26.930 --> 00:04:28.271
So he doubled my ticket.

00:04:28.271 --> 00:04:31.855
If I stay overnight I'm like heck, yeah, I'm making it.

00:04:31.855 --> 00:04:33.202
I have two babies at home.

00:04:33.202 --> 00:04:36.749
Anyways, I was always a good employee.

00:04:36.749 --> 00:04:38.533
I've never lost a job.

00:04:38.533 --> 00:04:43.769
But when my boss filed bankruptcy I came home I figured what do I know?

00:04:43.769 --> 00:04:46.694
Looks like flooring guys making good money.

00:04:46.694 --> 00:04:48.384
I'm gonna start making floors.

00:04:48.485 --> 00:04:52.879
Went on the crag list put an ad two weeks special, one dollar square.

00:04:52.879 --> 00:04:57.149
For I made first week doing floors two thousand dollars.

00:04:57.149 --> 00:04:58.112
I'm like this is easy.

00:04:58.112 --> 00:05:04.781
All I have to do is just sell myself and, like you know how I worked my first couple weeks in business, I would come to the homeowner.

00:05:04.781 --> 00:05:08.129
I knew, knew I was cheap, I'm in dollar foot but I would do 1,000 square feet.

00:05:08.129 --> 00:05:10.588
So I still make 1,000 bucks, 500 bucks average.

00:05:10.588 --> 00:05:12.019
So I come to the homeowner.

00:05:12.079 --> 00:05:14.910
I said, mr and Ms Smith, I work very hard.

00:05:14.910 --> 00:05:16.144
I started at 7 o'clock.

00:05:16.144 --> 00:05:17.766
I don't have time to take lunch.

00:05:17.766 --> 00:05:29.607
You'll have to go and bring me something, what it is, just need some calories.

00:05:29.607 --> 00:05:29.927
I'm not smoker.

00:05:29.927 --> 00:05:30.750
I would drink two liter of coke.

00:05:30.750 --> 00:05:31.291
So my diet wasn't healthy.

00:05:31.291 --> 00:05:38.932
I needed that sugar to keep me going and typical construction diet homeowner would bring me lunch and by six, seven, eight pm I'm getting this shit done and I'm going home.

00:05:38.932 --> 00:05:40.041
I'm going to the next job.

00:05:40.201 --> 00:05:42.507
I was the cheapest guy but I was getting paid the most.

00:05:42.507 --> 00:05:44.920
Started my business and never was the same.

00:05:44.920 --> 00:05:45.942
Never was the same.

00:05:45.942 --> 00:05:48.363
I'm like I was getting paid the most, started my business and never was the same.

00:05:48.363 --> 00:05:48.764
Never was the same.

00:05:48.764 --> 00:05:49.524
I'm like selling jobs easy.

00:05:49.524 --> 00:05:50.285
Advertising is easy, just hassle.

00:05:50.285 --> 00:05:51.607
There's so much work out there.

00:05:51.607 --> 00:05:55.509
Economy was shit when I started it back in 2011, 12.

00:05:55.509 --> 00:06:03.697
But with the prices today, I would be making like five, six thousand a week installing floors.

00:06:03.697 --> 00:06:08.682
That's how awesome buying power in this country is.

00:06:08.682 --> 00:06:13.132
You can install carpet floors, painting trim, cabinets wherever you like.

00:06:13.211 --> 00:06:15.803
If you want to hustle roofing, it's there.

00:06:15.803 --> 00:06:21.043
Wake up in the morning, go to the forest, kill something, drag it home and cook it it's there.

00:06:21.043 --> 00:06:23.149
You will eat what you kill.

00:06:23.149 --> 00:06:25.735
There's no excuses for anyone.

00:06:25.735 --> 00:06:28.802
My mom came to this country in 2015.

00:06:28.802 --> 00:06:30.927
The only skill that she has cleaning homes.

00:06:30.927 --> 00:06:33.250
She raised seven kids seven kids.

00:06:33.250 --> 00:06:36.744
She's been cooking and cleaning all her life.

00:06:36.744 --> 00:06:42.963
She comes here, start, start cleaning for another lady and within a year she's.

00:06:42.963 --> 00:06:44.110
I'm gonna go on my own.

00:06:44.110 --> 00:06:50.411
Barely speaks english, never drove a car in her life, learn how to drive, pass the test, everything.

00:06:50.411 --> 00:06:53.706
And before you know it, she makes two, three grand a week.

00:06:53.706 --> 00:06:55.754
150, 200 per pop.

00:06:55.754 --> 00:06:58.944
Two, three homes per week, like with my sister insane.

00:06:59.507 --> 00:07:03.019
If you're hungry and you want to hustle, here's what I love about this country.

00:07:03.019 --> 00:07:05.910
We don't like beggars here.

00:07:05.910 --> 00:07:10.571
We don't like people who ask for money, a gas station anywhere like give me a dollar.

00:07:10.571 --> 00:07:11.399
We hate that.

00:07:11.399 --> 00:07:19.173
But people in America are great keepers and they rarely say no to the hustle.

00:07:19.173 --> 00:07:24.269
If I knock at the door, if I'm a 12-year-old kid and I say can I I cut your grass?

00:07:24.269 --> 00:07:26.252
We respect it so much.

00:07:26.252 --> 00:07:29.586
We're like of course you can't, we just you want to work.

00:07:29.586 --> 00:07:33.781
I'll pay you, but you want to do something for me and you're this awesome.

00:07:33.781 --> 00:07:36.067
You want to do something, boom you.

00:07:36.067 --> 00:07:43.360
If your friend calls, you say I want to start a business doing this, we're going to start advertising for that guy because he has a dream and I want to.

00:07:43.360 --> 00:07:44.504
We want to support that dream.

00:07:44.504 --> 00:07:47.052
That's what I love about this country the most.

00:07:47.052 --> 00:07:53.892
Anything possible, anything you do, any business, people will support you, as long as you work your ass off.

00:07:55.100 --> 00:08:07.285
That's, in a nutshell, how I started, and that's an interesting perspective, because I don't think I know there's a lot of people that don't share that same perspective and I can just relate it to.

00:08:07.285 --> 00:08:31.168
I'm sober, I've had my struggles with alcohol and drugs, and so there comes a level of, there comes a level of defeat when you've got to admit that you've got a problem and you've got to change it, and there's a lot of humility that you must have in order to do that, and I think that is what you're talking about here.

00:08:31.168 --> 00:08:36.393
You came from a country where it sounds like it was probably miserable.

00:08:38.019 --> 00:08:38.844
It was opportunity.

00:08:38.844 --> 00:08:39.486
That wasn't the same.

00:08:39.486 --> 00:08:41.126
It was miserable on a different level.

00:08:41.126 --> 00:08:43.488
Like I was always grateful for what I have.

00:08:43.488 --> 00:08:48.066
Even we live in a one bedroom apartment in the coldest place on earth, but it was depressing.

00:08:48.066 --> 00:08:52.207
I knew when I was 16 years old that I'm not going to spend the rest of my life here.

00:08:52.207 --> 00:08:53.966
I didn't want to grow my kids there.

00:08:53.966 --> 00:08:55.325
The money was all right.

00:08:55.325 --> 00:08:58.446
Later you can make it anywhere.

00:08:58.799 --> 00:09:04.086
When I'm looking at Syria, iran I just came from Istanbul, turkey I'm like could I live here?

00:09:04.086 --> 00:09:04.505
You can.

00:09:04.505 --> 00:09:08.813
If you work your ass off, you can live in a lot of places in the world.

00:09:08.813 --> 00:09:14.450
And the secret to success is you just have to be content with what you have.

00:09:14.450 --> 00:09:16.788
Never compare yourself with anybody else.

00:09:16.788 --> 00:09:18.846
Just be happy, no matter.

00:09:18.846 --> 00:09:19.389
I was happy.

00:09:19.539 --> 00:09:25.081
Like I'm the same guy who was making six bucks an hour, 18,000 a year, 30,000 a year, 100.

00:09:25.081 --> 00:09:30.967
Like, how much you make does not define you, does not change thing in a great like.

00:09:30.967 --> 00:09:35.511
If you're not happy with 100,000 a year, you will not be happy with 500,000 a year.

00:09:35.511 --> 00:09:40.956
But we make decisions, we move to the better.

00:09:40.956 --> 00:09:46.269
If you have option, like when you're 16, 17, 18,.

00:09:46.269 --> 00:09:48.600
You have to have that immigrant mentality.

00:09:48.600 --> 00:09:52.610
I call it like where you have to shut one door to open another one.

00:09:52.610 --> 00:09:58.821
No one like who tells you that you have to live in this city, marry this girl, or from your like.

00:09:58.821 --> 00:10:00.769
You make decision.

00:10:00.769 --> 00:10:02.346
It's your free will.

00:10:02.346 --> 00:10:04.067
God gave us all free will.

00:10:04.067 --> 00:10:04.543
It's not.

00:10:04.543 --> 00:10:05.878
We're not slaves to anyone.

00:10:05.878 --> 00:10:08.365
You're not slaves to your parents, to your society.

00:10:08.365 --> 00:10:12.153
If you have a dream, it's in you for a reason.

00:10:12.153 --> 00:10:21.764
If you want to be a number one basketball player who can tell you not to chase that dream, so I knew that I wanted to be in a warm country.

00:10:21.764 --> 00:10:23.407
I don't know how or what.

00:10:23.407 --> 00:10:30.971
We watch movies, like when we travel, our brain opens up, but you don't know what you don't know.

00:10:31.071 --> 00:10:34.761
I remember, for the first time ever I took my wife to mexico.

00:10:34.761 --> 00:10:38.333
Like I saved up some money when we didn't have a honeymoon.

00:10:38.333 --> 00:10:46.412
We got married like true honeymoon, went to disney, but I see all my friends are going to Mexico and I'm like what is this place?

00:10:46.412 --> 00:10:46.912
Mexico?

00:10:46.912 --> 00:10:48.754
And we went to Camacón Nothing fancy.

00:10:48.754 --> 00:10:51.067
I remember I spent $5,000 on that trip.

00:10:51.067 --> 00:10:52.725
I can't change man.

00:10:52.725 --> 00:10:55.426
I'm like I want this.

00:10:55.426 --> 00:10:56.629
This is life.

00:10:56.629 --> 00:10:58.907
I did not know it was this night.

00:10:58.907 --> 00:11:01.168
Like I did not know water can be this blue.

00:11:01.168 --> 00:11:02.861
The sky can be so light.

00:11:02.861 --> 00:11:04.846
I grew up in freaking Siberia.

00:11:04.846 --> 00:11:07.972
When it's dark at 3 pm, it's depressing.

00:11:07.972 --> 00:11:15.457
It's physically depressing when you don't have enough oxygen in the air because it's nine months, it's winter.

00:11:15.457 --> 00:11:18.668
My sister's birthday is June 27th.

00:11:18.668 --> 00:11:20.778
It's been snowing on one of her birthdays.

00:11:20.778 --> 00:11:22.988
I don't hate it.

00:11:22.988 --> 00:11:30.688
If I have to do business there, I'll do it, but if I have an option, if I have a dream, I'm going to chase that dream.

00:11:31.529 --> 00:11:36.563
So how did you, how would listen to what you just said?

00:11:36.563 --> 00:11:52.630
And being in that one bedroom apartment, a lot of people without any experience outside of there don't have the capacity to be able to visualize being in that warm place.

00:11:52.630 --> 00:11:59.280
What you mentioned when you said to Mexico right, you couldn't really visualize what that water was like until you went and saw it.

00:11:59.280 --> 00:12:14.777
So, being stuck in a place that's like you just described, how did you transform your mind or how did you think outside of the box enough to get out of that?

00:12:16.563 --> 00:12:20.899
I would say you have to take action on what you really want.

00:12:20.899 --> 00:12:25.491
I feel like we all have it, but we procrastinate, we don't take risk.

00:12:25.491 --> 00:12:31.373
In personal business, in all aspects of our life, we're living someone else's lives, right.

00:12:31.373 --> 00:12:34.767
I would say you have one life, one opportunity.

00:12:34.767 --> 00:12:37.721
Just an Eminem song Lose Yourself is the best song ever.

00:12:37.721 --> 00:12:40.044
That's why it's an intro to all my videos.

00:12:40.044 --> 00:12:46.634
If you have one chance, one opportunity to seize, that's what it's all about.

00:12:46.634 --> 00:12:52.932
At a conference, Tommy Miles says he said, if not me, who?

00:12:52.932 --> 00:13:01.567
You have to ask yourself why are you there and who determines your future?

00:13:01.567 --> 00:13:08.565
You do, and if that's true, like if that's true today, you have to make a decision, what you're gonna do about it.

00:13:08.565 --> 00:13:13.307
It's one step at a time, but it's step in the right direction.

00:13:13.307 --> 00:13:25.620
I would say this If you have a dream or a desire, it requires two things Number one, it's a discipline and number two is a focus.

00:13:25.620 --> 00:13:33.927
I'll give you an example To go from Siberia, russia, to the United States, there is like 10 different steps in between.

00:13:34.596 --> 00:13:37.224
So I had to actually follow the path.

00:13:37.224 --> 00:13:40.914
I have to be a full-time student in my university.

00:13:40.914 --> 00:13:46.027
I have to be a full-time student in my university, have to learn English and I have to have some money in my pocket.

00:13:46.027 --> 00:13:48.336
So there's the programs like student exchange programs.

00:13:48.336 --> 00:13:52.105
So actually I consider a couple countries, but you have to work visa.

00:13:52.105 --> 00:13:59.349
I think 70% of Russians don't have international passports, which requires to travel even to Europe.

00:13:59.349 --> 00:14:06.485
So 70% of people cannot even leave the country if they want to, because it's a process even to get that passport.

00:14:06.485 --> 00:14:07.488
It requires right.

00:14:07.488 --> 00:14:11.321
So for me it was two year goal.

00:14:11.321 --> 00:14:14.145
I like I sacrificed a lot.

00:14:14.145 --> 00:14:19.245
Like when I say a lot, it's a lot, like I've been working, get this.

00:14:19.245 --> 00:14:31.440
When I came to united states I have 200 to my name but I'm a student, so I have a side jobs I would take in russian rubles and buying dollars, five, ten dollars at a time until I saved 200.

00:14:31.440 --> 00:14:36.609
Took me two years to save 200, from 2003 to 2005.

00:14:36.609 --> 00:14:37.655
I came in 2005.

00:14:38.759 --> 00:14:39.921
Then you have to learn.

00:14:39.921 --> 00:14:45.482
Like when I started I did not speak one word of english, so it's not, oh, I'm just gonna go to united states.

00:14:45.482 --> 00:14:53.943
Is I'm gonna go to united states, I'm not coming back, and if I die on the streets as bomb homeless, so beat.

00:14:53.943 --> 00:14:54.905
But I'm doing it.

00:14:54.905 --> 00:14:59.638
And every day I was learning five words of english because I did not.

00:14:59.638 --> 00:15:03.741
My English level was zero, 20, zero English, 21,.

00:15:03.741 --> 00:15:10.328
I'm in front of an ambassador, like in the embassy, to pass the interview, broken English.

00:15:10.328 --> 00:15:11.350
What are you going to do there?

00:15:11.350 --> 00:15:12.070
Why are you coming?

00:15:12.070 --> 00:15:19.386
Like typical questions, and I did it in English and if I would fail my English interview they would not accept me in the program.

00:15:19.386 --> 00:15:22.538
So, like step number one get in university.

00:15:22.538 --> 00:15:23.683
Step number two learn English.

00:15:23.683 --> 00:15:26.014
Step number three qualify for this program.

00:15:26.014 --> 00:15:29.181
Step number four go and then work your ass off here.

00:15:29.881 --> 00:15:32.086
Nothing is easy, but you have to.

00:15:32.086 --> 00:15:34.738
It's a sport, life is a sport.

00:15:34.738 --> 00:15:35.860
You have to sacrifice.

00:15:35.860 --> 00:15:37.224
Every athlete knows it.

00:15:37.224 --> 00:15:42.284
If you want to be champion, you have to have a couple years of absolute sacrifice.

00:15:42.284 --> 00:15:50.566
There's things that you cannot eat, there's things you cannot drink and there's tons of stuff that you have to freaking do a lot of.

00:15:50.566 --> 00:15:53.023
And it's not easy.

00:15:53.023 --> 00:15:55.322
But you do that for two, three years.

00:15:55.322 --> 00:15:57.643
The rest of your life you live in the glory.

00:15:57.643 --> 00:16:00.657
It's a labor in years and you have to accept it.

00:16:00.677 --> 00:16:08.889
When left my country, I said to myself so I was finishing second year on a five-year university course.

00:16:08.889 --> 00:16:22.020
So the whole thing is five years and after two years I go here and everybody's go there for a summer, come back and go again and but you take risks because you're not guaranteed to get visa second time and usually if you last year in university they're not guaranteed to get visa second time.

00:16:22.020 --> 00:16:29.061
And usually if you last year in university they're not stupid, they're like he's not coming back, there's nothing holding him back and I'm like, why would I do that?

00:16:29.061 --> 00:16:35.602
So I told everyone I'm gonna spend three years in the united states as my studying years.

00:16:35.602 --> 00:16:39.951
After first three years you're gonna be graduating here and I hope I will figure out what I'm gonna do in my life there.

00:16:39.951 --> 00:16:40.456
So I treat first three years.

00:16:40.456 --> 00:16:42.437
You're going to be graduating here and I hope I will figure out what I'm going to do in my life there.

00:16:42.437 --> 00:16:48.317
So I treat first three years in the United States as a couch to figure out what I'm going to do.

00:16:48.357 --> 00:16:50.725
And after three years I figured it was going to be construction.

00:16:50.725 --> 00:16:51.436
I did not know it.

00:16:51.436 --> 00:16:52.499
I'm not a construction guy.

00:16:52.499 --> 00:16:54.845
I've never done construction in Russia.

00:16:54.845 --> 00:16:55.986
So I came here.

00:16:55.986 --> 00:16:57.297
I'm like, okay, money is here.

00:16:57.297 --> 00:17:03.769
I could become a truck driver, I could be chef at the restaurant, maybe do something else, who knows.

00:17:04.194 --> 00:17:07.400
But I figured construction and after three years.

00:17:07.400 --> 00:17:12.759
I have a profession and I was married and I started having kids and that was my college.

00:17:12.759 --> 00:17:15.083
I treated first three years in the United States.

00:17:15.083 --> 00:17:18.123
So you have to have a lot of discipline and clear focus.

00:17:18.123 --> 00:17:23.236
That what it is that you want to do in life and just freaking, go for it.

00:17:23.236 --> 00:17:26.743
And even today, if I want to become a lawyer today.

00:17:26.743 --> 00:17:31.587
I was telling my wife the other day baby, if I want to become a lawyer, I still can become a lawyer.

00:17:31.587 --> 00:17:32.571
I'm 40 years old.

00:17:32.571 --> 00:17:34.156
She's like I bet you can.

00:17:34.156 --> 00:17:44.884
I literally will go get a three-year degree and you will know Dmitry Lipinski, the lawyer, who's going to tell me no, if that's what I want to do, I'll do it.

00:17:46.215 --> 00:18:04.063
If I want to do it or get this, if actually it's on my bucket list, I want to play a role in a Hollywood movie and I know for a fact, if I would chase a dream to get into Hollywood forget about roofing, forget about the concert If I want to do that, no one would stop me, I would get it done.

00:18:06.875 --> 00:18:08.098
So are you going to get it done?

00:18:08.098 --> 00:18:13.903
I don't think I have a desire, I don't think it's in front of me, I don't think I want it.

00:18:13.903 --> 00:18:17.741
I want to build a billion-dollar company and that's what I'm doing right now.

00:18:17.741 --> 00:18:19.801
I'll get that done, that's for sure.

00:18:19.801 --> 00:18:27.801
I have a 10-year plan to build a billion dollar company, so that's my goal number one.

00:18:27.801 --> 00:18:37.227
I don't think like playing a role in a movie is excites me as much like I figure out how would I like I already know if I accomplish that it's not gonna do much to me, like the fame that, like what I'm like.

00:18:37.227 --> 00:18:39.560
Oh look, I'm in this movie, okay, great, can I take?

00:18:39.560 --> 00:18:40.323
Can I take a picture?

00:18:40.323 --> 00:18:42.902
I don't care, I don't think it's a big deal anymore.

00:18:44.036 --> 00:18:49.028
So what would be fulfilling about getting to the $1 billion company Mark?

00:18:49.028 --> 00:18:50.335
Because it's not the money right.

00:18:50.335 --> 00:18:54.565
The money is part of it, but I don't believe that's really the underlying reason.

00:18:55.696 --> 00:18:56.902
So I found my niche.

00:18:56.902 --> 00:19:02.705
So we don't have a household name in uh, in this category.

00:19:02.705 --> 00:19:10.147
So I found I'm a purpose-driven, not a money-driven person, and I have a purpose, like in the roofing industry.

00:19:10.147 --> 00:19:13.060
The biggest problem was lead generation.

00:19:13.060 --> 00:19:18.844
If you ask a contractor how to find leads, they're like angels list, maybe home advisors.

00:19:18.844 --> 00:19:19.688
So we don't have u.

00:19:19.688 --> 00:19:22.497
So we don't have Uber, we don't have Facebook.

00:19:22.497 --> 00:19:27.727
We don't have Airbnb that connects homeowners and contractors.

00:19:27.727 --> 00:19:31.598
We do have players, but we don't have the player.

00:19:31.598 --> 00:19:33.242
We don't have number one leader.

00:19:34.144 --> 00:19:36.257
And I know exactly what homeowner wants.

00:19:36.257 --> 00:19:39.644
I know exactly what contractor wants and I'm like, why not me?

00:19:39.644 --> 00:19:40.586
I'll build it.

00:19:40.586 --> 00:19:44.580
I'll build it the platform that I would use myself.

00:19:44.580 --> 00:19:52.526
That's truly good for the homeowner and truly good for the contractor, because there's none there right now that I would use personally.

00:19:52.526 --> 00:19:59.781
So I went to build it and because it's mission driven I would compare it to Elon Musk does a lot of it.

00:19:59.781 --> 00:20:01.983
Mission driven I would compare it to Elon Musk does a lot of it.

00:20:01.983 --> 00:20:03.464
Tesla yes, it's profitable.

00:20:03.464 --> 00:20:05.948
It's a big brand, but there's a mission behind it.

00:20:05.948 --> 00:20:09.632
There's a mission behind Starlink and SpaceX.

00:20:09.632 --> 00:20:18.176
There's a mission.

00:20:18.176 --> 00:20:18.740
He's ambitious.

00:20:18.740 --> 00:20:19.462
Not everything is working.

00:20:19.462 --> 00:20:20.749
He does his failures Solar is one of them, but he has a mission.

00:20:20.749 --> 00:20:21.613
He's on a mission to to fix the problem.

00:20:21.613 --> 00:20:32.676
I'm on a mission to fix the problem and mine is just follow that so I know that you were in the in where gary v was talking.

00:20:33.479 --> 00:20:38.365
Since you mentioned leads, I'm curious what your thoughts are on.

00:20:38.365 --> 00:20:39.948
I'm a big AI person.

00:20:39.948 --> 00:20:42.050
Like I use AI for a lot of stuff.

00:20:42.050 --> 00:20:59.592
What do you think about the shift in search going from Google or wherever now to chat, or perplexity, or any of the others that he named?

00:21:01.297 --> 00:21:04.105
I'll compare it to YouTube algorithm, right?

00:21:04.105 --> 00:21:10.949
So I'm a firm believer that you can play the system.

00:21:10.949 --> 00:21:16.981
You can play your gimmicks or pay to play up to the certain point.

00:21:16.981 --> 00:21:20.525
Sooner or later you're gonna fail.

00:21:20.525 --> 00:21:25.540
Sooner or later someone with a better product will still race to the certain point.

00:21:25.540 --> 00:21:26.223
Sooner or later you're gonna fail.

00:21:26.223 --> 00:21:34.246
Sooner or later someone with a better product will still race to the top like number one players in each category are there for a reason apple successful for a reason, facebook successful for a reason they doing something right.

00:21:34.425 --> 00:21:37.259
It's, it's organic algorithm.

00:21:37.259 --> 00:21:43.659
So all the like google, youtube, they figure out or again they figure out, what do people really want to watch?

00:21:43.659 --> 00:21:52.525
Like mr beast is popular not because of ai and all that, but because he figured what humans wants, what do they engage the most and what right.

00:21:52.525 --> 00:21:58.864
So for me, let's say I build my company, directorycom, and I want to compete with the home advisor or an agency.

00:21:58.864 --> 00:22:10.827
If I have a better product, better service, organically, I feel like companies, like anybody behind AI, will say that this is better, this is safer.

00:22:10.827 --> 00:22:13.122
You have to be in front of AI.

00:22:13.122 --> 00:22:21.075
I think AI for me, it can be manipulated, it can be tweaked, it can be bought right.

00:22:21.075 --> 00:22:28.042
Think about this Google recently during the elections.

00:22:28.042 --> 00:22:36.105
So we have Joe Rogan goes to a podcast, right, the whole story with Joe Rogan and Trump.

00:22:36.105 --> 00:22:44.135
So they go do this debate and they get 40 million views within like first 48 hours and it's not in the search.

00:22:44.135 --> 00:22:44.576
Why?

00:22:44.576 --> 00:22:50.486
Because someone is suppressing it like pure evil.

00:22:50.486 --> 00:22:58.304
Should not be happening, but that's what you get with companies like google and that's why we need something else, and I was.

00:22:58.724 --> 00:23:04.174
I would wonder if you go to ai like not biased ai, because what's ai?

00:23:04.174 --> 00:23:07.200
It's numbers don't lie.

00:23:07.200 --> 00:23:21.430
If you give it clear data and people will always try to manipulate it, crooks will be crooks, like what they're doing right now when they what government, bad government, what bad governments are doing.

00:23:21.430 --> 00:23:27.486
So they're buying chatbots, they're trying to influence organic stuff.

00:23:27.486 --> 00:23:31.103
So you go to Facebook, we're buying fake reviews.

00:23:31.103 --> 00:23:35.125
So we need AI to combat it, to suppress it.

00:23:35.125 --> 00:23:46.865
But because people, if you're Putin or Saudi Sheikh, who is corrupt and have a billion dollars to spend, he's I want a public opinion to be this.

00:23:46.865 --> 00:23:50.984
Instead of that, let's buy one million accounts, try to do it.

00:23:50.984 --> 00:23:57.087
But I feel like AI will be smart enough to suppress it and to balance it.

00:23:57.087 --> 00:23:58.981
So there's no way out of it.

00:23:58.981 --> 00:24:13.099
If you're a good player, if you're a good person with a good product, if you are the best in your category, I feel like AI will always make the best recommendation and tell people, others users that you are the best.

00:24:13.099 --> 00:24:15.558
That's my opinion, yeah.

00:24:17.996 --> 00:24:20.365
But do you see it changing how people are?

00:24:20.365 --> 00:24:25.407
Look, I don't use Google to search anything anymore.

00:24:26.816 --> 00:24:31.520
I still do because I'm a little bit behind on the trend, but I use ChatGPT 100%.

00:24:31.520 --> 00:24:34.723
Old habits die hard.

00:24:34.723 --> 00:24:37.406
Right, once you used to do it.

00:24:37.406 --> 00:24:41.131
But yeah, it's all building new habits.

00:24:41.131 --> 00:24:46.176
Five, ten years from now we'll be living in a different world.

00:24:47.900 --> 00:24:48.921
What I'm afraid of?

00:24:48.921 --> 00:25:12.799
That we will have couple precedents to kill ai and I think that's what they might try to do, because if ai, like if someone comes in and does something stupid with the ai and actually we already have a couple cases I don't know if you've heard, but recently there was a case which is sickening a boy committed suicide.

00:25:12.799 --> 00:25:17.008
So he was talking to AI, to this machine, like it was a.

00:25:17.008 --> 00:25:19.680
He was chatting, it's like a psychology episode.

00:25:19.680 --> 00:25:23.603
It was his girlfriend and she suggested just go take your life.

00:25:23.603 --> 00:25:24.204
And he did.

00:25:24.204 --> 00:25:29.159
And then they discovered, oh freaking, this machine tell him to kill himself, yeah.

00:25:29.159 --> 00:25:34.169
So I'm afraid, few more incidents like that and they're gonna ban it.

00:25:34.169 --> 00:25:39.943
They're gonna say no, let's go back to google, because information is dangerous.

00:25:39.943 --> 00:25:44.349
If you're trying to control minds, information, free information, is dangerous.

00:25:44.349 --> 00:25:46.601
The government does not like it.

00:25:46.601 --> 00:25:48.480
They want anything that it can control.

00:25:48.480 --> 00:25:50.921
So we'll see, but it's definitely changing.

00:25:50.921 --> 00:25:55.707
I'm a big believer in AI.

00:25:55.707 --> 00:26:02.845
I want AI to win, I want us to use it, but I don't want people to manipulate it.

00:26:03.567 --> 00:26:16.520
Yeah, I don't know if there's any way around that because, as you said, there's going to be bad players in everything right, people are just people and people see opportunities.

00:26:16.520 --> 00:26:18.345
That, yeah, go ahead.

00:26:20.115 --> 00:26:29.446
We will have lawmakers, we will build laws around it what's legal, what's not legal and if we see big danger, the punishment should be great.

00:26:29.446 --> 00:26:34.144
If you do something evil with AI, you should go to 20 years in prison, right?

00:26:34.144 --> 00:26:39.078
People should be afraid to touch, just like we do, securities investments, right?

00:26:39.078 --> 00:26:51.489
So if we have such laws for wire fraud and this like this is even more dangerous If someone gets killed because you created some kind of algorithm, you should go to 20 years in prison.

00:26:51.489 --> 00:26:53.461
This is not as innocent as it sounds.

00:26:53.461 --> 00:26:56.962
If you program AI to do something evil, boom.

00:26:56.962 --> 00:27:00.403
We just have to regulate it, and I think that's the future.

00:27:00.884 --> 00:27:02.775
So so how much conversation.

00:27:02.775 --> 00:27:07.784
If I look at the roofing industry, they're a decade.

00:27:07.784 --> 00:27:11.916
They're a decade behind anybody else in technology.

00:27:11.916 --> 00:27:15.646
That's not me talking shit about the roofing industry, it's just the facts are.

00:27:15.646 --> 00:27:17.358
They're just really behind in technology.

00:27:17.358 --> 00:27:19.162
So is h plumbing.

00:27:19.162 --> 00:27:20.905
They're pretty far behind as well.

00:27:20.905 --> 00:27:33.182
What kind of conversations do you have around the people that you talk to, around how they're using this or are they using it and what are they using?

00:27:33.222 --> 00:27:41.928
it for I think the biggest problem that I see not only I want you to understand what a roofing industry is, what it consists of.

00:27:41.928 --> 00:27:54.125
So you have a lot of high school dropouts, college dropouts, people who were dropped in the roofing industry not by desire, not because they dreamed of it.

00:27:54.125 --> 00:27:57.438
It was just like, okay, I'll do this because there's no other chance, right.

00:27:57.438 --> 00:27:59.521
So they were desperate.

00:27:59.521 --> 00:28:08.843
Now, with that, it's a hard work, it's a decent pay, so they're making money and people are complacent.

00:28:08.843 --> 00:28:18.586
You don't need a lot to survive in the United States and that's a general problem for a good capitalist country.

00:28:18.586 --> 00:28:24.075
Once your basic needs are met, how do you go from $50,000 to $500,000?

00:28:24.075 --> 00:28:29.708
So many people are happy, or it's not even that they're not happy.

00:28:29.708 --> 00:28:33.025
If you make $75,000, let me give you some numbers.

00:28:33.025 --> 00:28:35.703
So let's say, typical roofer makes $80,000 a year.

00:28:35.703 --> 00:28:37.835
Right, I make $80,000 a year.

00:28:37.835 --> 00:28:44.248
I have my sandwich in the morning from gas station, my Coke, my freaking, some drinks beer on a Friday.

00:28:44.248 --> 00:28:46.603
Now you have this tool in front of you.

00:28:46.603 --> 00:28:50.817
Everybody has cell phones with very powerful machines, computers.

00:28:50.817 --> 00:28:51.817
That's not a problem.

00:28:51.817 --> 00:28:55.560
But you have to make a choice, and it's a disciplined choice.

00:28:55.560 --> 00:29:03.866
Do I use it to entertain myself, to make my business better, to work a little bit harder, to double my income?

00:29:03.866 --> 00:29:10.291
Or do I want to scroll through TikTok and waste three hours tonight and drink beers?

00:29:10.291 --> 00:29:16.724
Right, because of the lack of education and your basic needs already met.

00:29:16.724 --> 00:29:20.079
Do we blame them for not using technology?

00:29:20.079 --> 00:29:21.565
They work hard.

00:29:21.565 --> 00:29:30.826
So it's a lack of discipline problem, lack of ambitions and also because we live in this country, you you're not starving.

00:29:30.826 --> 00:29:37.126
If you're gonna waste 20 hours a week and doing stupid shit on your phone, you're not gonna go bankrupt.

00:29:37.126 --> 00:29:38.638
You're not gonna lose your house.

00:29:38.638 --> 00:29:41.749
Government probably gonna bail you out anyway.

00:29:41.749 --> 00:29:44.517
Hey, your student loan and you're behind your bills.

00:29:44.517 --> 00:29:52.155
Wherever you will be, okay, you are protected from dumb decisions and a lot of people living that life.

00:29:52.155 --> 00:30:00.886
So I think it's a lack of ambitions because you know how they say that first generations build it, second, build, maintain it and third generation like, ruins it.

00:30:00.886 --> 00:30:03.596
Right, so we're like the third, fourth generation.

00:30:03.596 --> 00:30:16.586
So if your parents or grandparents came to this country because we're all immigrants here, essentially, and they killed it and they worked their asses off, now you benefit in this great life, but now you're like OK, I know this is not good for me, but I'll drink it.

00:30:16.586 --> 00:30:19.765
I know this should not watch this, but it's OK.

00:30:19.765 --> 00:30:28.704
I know this is not healthy, right, and we just settle because everybody else is and it takes energy and effort.

00:30:28.704 --> 00:30:30.928
You need to wake up call.

00:30:30.928 --> 00:30:33.498
Something needs to happen for that roofer or whatever.

00:30:35.442 --> 00:30:41.864
If you've been at the conference, tommy mellow says I'm the one, like you have to be the one to change the family.

00:30:41.864 --> 00:30:43.086
I'm the one in my family.

00:30:43.086 --> 00:30:47.923
I know, like last night I worked until 10 11 o'clock and I love it.

00:30:47.923 --> 00:30:53.000
Like I sold it underlayment, like at the record, like 24 hours I sold everything I have on hands.

00:30:53.000 --> 00:30:56.345
And then this morning I started like with a Wells Fargo call.

00:30:56.345 --> 00:30:58.563
I'm taking my kids to school and I'm like kids.

00:30:58.563 --> 00:31:01.281
I'm sorry I have to call Wells Fargo.

00:31:01.281 --> 00:31:02.404
Figure this problem.

00:31:02.404 --> 00:31:03.779
10-minute phone call not a big deal.

00:31:03.779 --> 00:31:04.963
My kids are listening.

00:31:04.963 --> 00:31:13.259
I'm not listening to podcasts or watching some stupid stuff on YouTube.

00:31:13.259 --> 00:31:13.819
I'm doing business.

00:31:13.819 --> 00:31:14.582
My kids see it.

00:31:14.582 --> 00:31:14.982
But it's a choice.

00:31:14.982 --> 00:31:19.076
I have every excuse in the book not to do it and I want to do it.

00:31:19.076 --> 00:31:22.460
So the problem is a little bit deeper.

00:31:22.460 --> 00:31:26.644
We don't use AI because we don't need it.

00:31:26.644 --> 00:31:30.069
We don't have ambition to triple our income.

00:31:30.750 --> 00:31:31.411
Sometimes don't?

00:31:31.411 --> 00:31:34.259
I think also there's.

00:31:34.259 --> 00:31:44.183
It goes back to that desire to think outside of the box, to do anything extra, especially after a long day, and you've worked and you've got all the things that you just mentioned.

00:31:44.183 --> 00:31:46.219
Why should they?

00:31:46.219 --> 00:31:48.919
Why should I, If I'm that guy?

00:31:48.919 --> 00:31:49.461
Why should I?

00:31:49.461 --> 00:31:56.588
It's just easier to scroll through TikTok and then you're locked in, TikTok's figured out.

00:31:56.588 --> 00:32:01.883
I don't even have TikTok on my phone because of that very reason, dude, because it just sucks you in.

00:32:01.883 --> 00:32:03.726
I'm sure you've been there, right.

00:32:04.651 --> 00:32:05.275
All of them are the same.

00:32:05.275 --> 00:32:10.284
Instagram is just switching apps to do the same thing?

00:32:10.744 --> 00:32:13.009
Yeah, absolutely, absolutely.

00:32:13.009 --> 00:32:16.445
So how do you mitigate that for yourself?

00:32:16.445 --> 00:32:23.674
Because you're on YouTube, you're on everywhere, but I think your mindset is this is a business tool.

00:32:23.674 --> 00:32:25.020
This is not this.

00:32:25.020 --> 00:32:29.287
I'm not here for any other reason than to grow my business.

00:32:32.315 --> 00:32:33.277
I love that question.

00:32:33.277 --> 00:32:36.424
When you become a user, when you become creator, you consume content differently.

00:32:36.424 --> 00:32:37.246
That's right.

00:32:37.246 --> 00:32:45.419
When you, if you love, if you start like, okay, you, I analyze what you love, count and you like, so you like a podcast, start a podcast.

00:32:45.419 --> 00:32:51.154
You will improve podcast game if you do one solid piece of content every single week.

00:32:51.154 --> 00:32:57.749
I'm just, I work hard, but I'm one of the most disciplined people you'll meet in your life.

00:32:57.749 --> 00:33:01.242
If I do something, I'll do it for the rest until it stops working.

00:33:01.242 --> 00:33:02.787
I go to the gym every day.

00:33:02.787 --> 00:33:03.817
I go to the gym every day.

00:33:03.817 --> 00:33:15.046
If I produce three, four solid YouTube videos per week and then we do Instagram, tiktoks, all of it, but I have a team for it now, right, but I have to still come up with a solid three videos.

00:33:15.046 --> 00:33:17.420
I'm not going to, no matter what.

00:33:17.420 --> 00:33:27.189
I'll give you one example I have a private group like five, six hundred contractors and I drop five marketing videos every single week.

00:33:27.189 --> 00:33:28.396
I just have to.

00:33:28.396 --> 00:33:29.598
And I drop five marketing videos every single week.

00:33:29.598 --> 00:33:29.980
I just have to.

00:33:29.980 --> 00:33:30.380
In the entire year.

00:33:30.380 --> 00:33:36.340
I might skip two, maybe three weeks if I'm traveling out of country or whatever, but usually I record them.

00:33:36.894 --> 00:33:42.407
I was on a flight from Paris to Minneapolis 11 o'clock flight.

00:33:42.407 --> 00:33:46.727
We have good Wi-Fi and I have Delta One, so very big cabin.

00:33:46.727 --> 00:34:01.169
So I filmed all five videos from the plane on the first two hours, uploaded on telegram, send it to my video guy because I was coming in on friday and we upload them by monday and he did five videos like five six minutes per video.

00:34:01.169 --> 00:34:02.795
I did the whole programming.

00:34:02.795 --> 00:34:05.060
I could not do it in turkey, was too busy.

00:34:05.060 --> 00:34:09.472
I did it on the plane, uploaded it, my audience got it and I loved it.

00:34:09.472 --> 00:34:14.302
About this country we have so many options if you have it, but if, but or.

00:34:14.302 --> 00:34:21.963
I could take that 10 hour flight and just entertain yourself, watch every movie, but now you do that.

00:34:21.963 --> 00:34:25.036
It took me like an hour 10 of my flight time.

00:34:25.036 --> 00:34:30.637
They bring you food, you sleep, go right, so you do that for one hour and then I've been waiting.

00:34:30.637 --> 00:34:36.677
It took me longer to upload it because Wi-Fi is slower and upload like 25 minute worth of content.

00:34:36.677 --> 00:34:42.356
It took me like three hours but my guy got video by video within three hours.

00:34:42.356 --> 00:34:45.541
So half of my flight was that task.

00:34:46.262 --> 00:34:50.228
Once you start consuming, you will watch content differently.

00:34:50.228 --> 00:34:52.077
You will be like, how do they do it.

00:34:52.077 --> 00:34:53.262
How do I do it?

00:34:53.262 --> 00:34:56.092
Or I like that piece, I'll do my own version of it.

00:34:56.092 --> 00:35:08.465
Right, it changes you because now you're a creator and if it's a drug, now you're creating this drug for others and people will come back to you for more and you start doing, you build.

00:35:08.465 --> 00:35:10.335
It's all about building these habits.

00:35:10.335 --> 00:35:14.304
So you have a habit of consuming, start having having.

00:35:14.304 --> 00:35:15.365
I have a habit.

00:35:15.365 --> 00:35:18.280
Now, when I come home, I have to research them.

00:35:18.840 --> 00:35:27.601
What absolutely inspires me is sometimes watching what my competitors doing not steal from them or whatever, but I will go.

00:35:27.601 --> 00:35:42.021
So let's say there's four websites my website and my three competitors and I will go every once in a while, like usually once in three months, and I'll see front pages mine and everybody else and I'll say, okay, why do they call it this way?

00:35:42.021 --> 00:35:48.976
And I call it this way, and I'll scroll and I'll see what I like, what I don't like, and immediately I'm giving tasks to my team.

00:35:48.976 --> 00:35:51.139
Hey guys, here's the example of what I like.

00:35:51.139 --> 00:35:51.960
Please change.

00:35:53.081 --> 00:35:59.326
When you become ultimate consumer, ultimate creator, you will consume differently.

00:35:59.326 --> 00:36:04.670
When I get notifications from apps, I'm like oh, I like that language.

00:36:04.670 --> 00:36:05.572
Look what they did.

00:36:05.572 --> 00:36:06.739
Send it to my team.

00:36:06.739 --> 00:36:07.914
We should have this notification.

00:36:07.914 --> 00:36:17.541
When people buy from us, when you always create stuff, when you consume, everything matters.

00:36:17.541 --> 00:36:18.923
Everything becomes a case study.

00:36:18.923 --> 00:36:21.650
Every single day you look at the ads, you buy something.

00:36:21.650 --> 00:36:25.762
It's your customer experience, and then you can give this customer experience to your customers.

00:36:25.762 --> 00:36:26.385
If you think about it.

00:36:26.385 --> 00:36:27.768
So you have to ask yourself am I a consumer or am I a creator?

00:36:27.768 --> 00:36:32.481
If you're a creator, if you think about it, so you have to ask yourself am I a consumer or am I a creator?

00:36:32.481 --> 00:36:34.467
If you're a creator, you will consume differently.

00:36:35.135 --> 00:36:36.577
Yeah, no, I agree with you.

00:36:36.577 --> 00:36:38.061
I totally agree.

00:36:38.061 --> 00:36:43.356
I look at content very differently and I look it's like my.

00:36:43.356 --> 00:36:53.239
I don't have a huge YouTube channel, but I upload a bunch of shorts to it and I always try to figure out why a certain one did well, why a certain one didn't do well.

00:36:53.239 --> 00:36:54.204
Was it the time of day?

00:36:54.204 --> 00:36:55.900
Was it the music I put behind it?

00:36:55.900 --> 00:36:56.483
Was it what?

00:36:56.483 --> 00:37:09.387
There's a whole gamut of reasons why things work and why they don't work, but it's just the mindset of looking at it that way and trying to analyze and figure out what made it work, and you probably have.

00:37:09.387 --> 00:37:14.393
Obviously you've got a much better grasp on what makes it work and what doesn't.

00:37:14.393 --> 00:37:17.835
But it takes time, you know.

00:37:17.835 --> 00:37:26.237
It takes a lot of time and it takes a lot of discipline to continue putting out for lack of a better term shitty content, because it takes.

00:37:26.237 --> 00:37:29.485
How long did you put out content before it ever took off?

00:37:29.925 --> 00:37:31.916
Just curious Couple of years.

00:37:31.916 --> 00:37:38.318
I mean, for the first three I did not monetize channel or anything related to the channel for the first three years.

00:37:38.318 --> 00:37:48.038
So I had 30,000 subscribers after three years and I'm like you know what I'm bringing way too much value for a couple of brands because I've been promoting everybody for free.

00:37:48.038 --> 00:37:54.663
And I remember I came to the very first sponsor of the channel and say hey, I know you got hundreds and hundreds of clients from me.

00:37:54.663 --> 00:38:01.786
Would you mind giving me like 5K a month, Keep doing it, but on a more professional level, and be official listed?

00:38:01.786 --> 00:38:08.278
So within three months I got 13 partners and so it was good.

00:38:08.278 --> 00:38:16.434
But you have to do like what people the biggest mistake people make with the content they start monetizing too early.

00:38:16.434 --> 00:38:21.875
You start doing the first podcast oh, this was brought to you by this and here's the, our sponsors.

00:38:21.875 --> 00:38:24.860
You're scamming everyone, yeah like you don't have.

00:38:25.280 --> 00:38:26.503
You have 20 views.

00:38:26.503 --> 00:38:30.675
Yeah, why are you taking money from anyone Like?

00:38:30.675 --> 00:38:31.998
What value do you bring to them?

00:38:31.998 --> 00:38:33.762
You haven't earned it Build yourself first.

00:38:34.204 --> 00:38:35.427
Yeah, you haven't earned it.

00:38:35.427 --> 00:38:39.384
You haven't earned the right to ask for monetization at that point.

00:38:39.384 --> 00:38:40.807
Build the audience.

00:38:41.076 --> 00:38:42.661
Everybody starts from zero.

00:38:42.661 --> 00:38:49.927
Okay, then be yourself and see what creating community, creating content, creates community.

00:38:49.927 --> 00:38:51.938
Once you have community, once you have people.

00:38:51.938 --> 00:38:59.478
Now they say that it takes at least 1000 loyal followers to make it a legit business in whatever you do.

00:38:59.478 --> 00:39:06.242
So if you have 1000, it's enough to quit wherever you do and do this full time, and then it just improves.

00:39:06.242 --> 00:39:15.442
And then, once you're going to have a team, if you do big podcasts and you're going to have video guys, we have two full-time videographers, two full-time graphic designers.

00:39:15.442 --> 00:39:16.599
I have a script writer.

00:39:16.599 --> 00:39:19.742
People don't realize, but it's not just me.

00:39:19.742 --> 00:39:27.757
My payroll is like $10,000, $12,000 a week just to create content that doesn't even pay the bills, like news.

00:39:27.757 --> 00:39:30.603
Yeah, it takes money for sure.

00:39:31.106 --> 00:39:35.942
Yeah, and it takes a lot of, as you mentioned before, discipline and consistency.

00:39:35.942 --> 00:39:42.920
Consistency is vastly important here, and have you found that?

00:39:42.920 --> 00:39:45.846
How many videos compared to now?

00:39:45.846 --> 00:39:48.097
You said you're putting out about three a week.

00:39:48.097 --> 00:39:48.920
What were you?

00:39:48.920 --> 00:39:49.875
How did you start it out?

00:39:49.875 --> 00:39:51.217
Was it more, was it less?

00:39:52.900 --> 00:39:54.844
I wasn't as consistent, but I was.

00:39:54.844 --> 00:39:56.907
I was putting every week.

00:39:56.907 --> 00:40:02.860
So you I would say we've done two videos per week minimum.

00:40:02.860 --> 00:40:14.079
I probably had weeks where I only have one early on, just so for me it's if it's news, if it's something time sensitive, I'll do more.

00:40:14.079 --> 00:40:19.891
I do feel like less is more, like I would I'll take it back.

00:40:19.891 --> 00:40:21.856
You can post every day.

00:40:21.856 --> 00:40:26.121
You can post twice a day, as long as it's relevant and it's consistent.

00:40:26.402 --> 00:40:42.715
Now the challenge is people get used to you and if information is not like we have so many options, nobody follows no one when it's I love gary v, but I cannot watch gary v every day.

00:40:42.715 --> 00:40:50.192
I love so many like we don't have any creator will watch every day because it gets it's people.

00:40:50.192 --> 00:40:53.500
When people say that they watch all my videos, I feel bad for them.

00:40:53.500 --> 00:40:54.822
I'm like how can you?

00:40:54.822 --> 00:40:57.155
I cannot watch anyone right like we get tired.

00:40:57.155 --> 00:41:00.963
So you have to respect attention span of your viewers.

00:41:00.963 --> 00:41:08.501
So if you provide now the reason we do scripted videos, they're like I do news, my news, like 12 minutes.

00:41:08.501 --> 00:41:15.373
It takes me three days to prepare, takes me like 30, 40 minutes just to film and then do a 12 minute episode.

00:41:15.373 --> 00:41:17.918
But every new I.

00:41:17.918 --> 00:41:21.768
I was watching today one use like 40, 50 seconds.

00:41:21.829 --> 00:41:23.855
You have a picture that someone created.

00:41:23.855 --> 00:41:25.657
You have a script someone wrote.

00:41:25.657 --> 00:41:27.019
You have quick take.

00:41:27.019 --> 00:41:34.119
I can say share that news in five minutes, like here's the new right, but where's the time?

00:41:34.119 --> 00:41:36.123
Respect my time.

00:41:36.123 --> 00:41:38.188
Like I watch news, boom, let's go.

00:41:38.188 --> 00:41:38.856
You go on youtube.

00:41:38.856 --> 00:41:43.954
It's like you have option to watch this new news for five minutes or 30 minutes.

00:41:43.954 --> 00:41:44.856
Which one are you gonna click?

00:41:44.856 --> 00:41:46.358
Five minutes right shorter?

00:41:46.358 --> 00:41:49.304
Yeah, so I feel like a lot of guys.

00:41:49.304 --> 00:41:52.016
They don't respect anyone's time.

00:41:52.016 --> 00:42:01.266
You know, if I start watching you and you drive it in the car and it takes you three, four minutes, just get into the topic, you already lost me.

00:42:01.266 --> 00:42:02.349
I'm like fuck.

00:42:02.349 --> 00:42:10.835
You like I click on it because and you're still like waiting for the people to come in and this, and I'm like you think no, get to the point.

00:42:10.835 --> 00:42:15.565
And that's what I'm trying to get better at yeah no that makes sense.

00:42:15.885 --> 00:42:19.760
I think I don't know if this is still the accurate or not, but it's pretty.

00:42:19.760 --> 00:42:20.943
It's got to be pretty close.

00:42:20.943 --> 00:42:24.800
You think about you're scrolling through whatever platform.

00:42:24.800 --> 00:42:26.824
It's about three seconds and maybe less than that.

00:42:26.824 --> 00:42:33.675
Now, if you don't, if I don't catch your eye in that first three seconds, you're moving on, just like I'm going to move on, just like you're going to move on.

00:42:33.675 --> 00:42:43.364
And so people got to realize that in that first three seconds is when everything that determines whether people are going to stay or not.

00:42:44.775 --> 00:42:50.483
Especially with a shorter content, like you can get their attention and the thing is shorter content.

00:42:50.483 --> 00:42:55.451
I'll say this it's cheating, it's deceiving, it feeds your ego.

00:42:55.451 --> 00:43:04.585
So if you create a short clip and you got 1 million views and you think you're a big deal, you need a humbling lesson because you're no one.

00:43:04.585 --> 00:43:10.998
Every time I have a video that goes viral like five million views, ten million views who cares?

00:43:10.998 --> 00:43:12.762
That will never bring you business.

00:43:12.762 --> 00:43:16.836
The only thing that matters is a watch time and conversions.

00:43:16.836 --> 00:43:24.536
So I'm I'll have thousand views per video and I might have 10 orders and you can have 10 million.

00:43:24.536 --> 00:43:29.969
And do you think those 10 pakistan or india will actually remember you or whatever?

00:43:29.969 --> 00:43:32.722
No, attention span is just not there.

00:43:32.722 --> 00:43:33.726
It's nothing.

00:43:34.135 --> 00:43:34.956
Well, you've got to think.

00:43:34.956 --> 00:43:49.809
If you've got 10 million views, it does obviously feed the ego, but that just means that 99.9% of those people are probably not even your customers to begin with.

00:43:49.809 --> 00:43:54.367
I don't know if it's 99%, but a good portion they're not your customers.

00:43:54.367 --> 00:43:57.382
So it doesn't really equate to dollars at all.

00:43:58.164 --> 00:43:58.344
Yep.

00:43:59.226 --> 00:44:08.907
Yeah, man, I really appreciate you sharing that, and I know we're getting close on time, so if someone wants to reach out to you, what's the best way to do that, dimitri?

00:44:09.894 --> 00:44:10.717
Any social media.

00:44:10.717 --> 00:44:12.965
I give my phone number to everyone.

00:44:12.965 --> 00:44:16.902
If you here's what I would say I'm going to share my number, if it's okay.

00:44:16.902 --> 00:44:18.835
That's probably going to be the straightest point.

00:44:18.835 --> 00:44:22.623
I want to help anyone who's trying to like, especially.

00:44:22.623 --> 00:44:25.688
We made a lot of talk about the podcast.

00:44:25.688 --> 00:44:32.278
If you want to start a podcast, if you want to start a show and you just don't know how to, you can text me.

00:44:32.278 --> 00:44:35.782
It's 612-558-4881.

00:44:35.782 --> 00:44:40.449
612-558-4881.

00:44:40.509 --> 00:44:44.798
My best program is called mymarketingfitnesscom, so that's my best program.

00:44:44.798 --> 00:44:46.742
I pour my heart into it.

00:44:46.742 --> 00:44:58.688
Every Monday I do Zoom calls, I do five videos per week for my guys, and it's always what works on social media, what works on YouTube, what works on Google.

00:44:58.688 --> 00:45:01.481
For me, marketing is fitness.

00:45:01.481 --> 00:45:07.280
That's why I call it mymarketingfitnesscom, because you have to go to the gym every single day.

00:45:07.280 --> 00:45:13.242
You just have to right, but you're not going to do the chest exercise every single time.

00:45:13.242 --> 00:45:21.684
So for me, monday is a Facebook day, tuesday is a Google day, wednesday is a video day, but you have to find a partner.

00:45:21.684 --> 00:45:24.056
So today I'm doing Facebook with this guy.

00:45:24.056 --> 00:45:28.487
So when I interview people for marketing fitness program, I ask the same five questions.

00:45:28.835 --> 00:45:35.023
It's okay, martin Pettigrew, monarch Roofing here's what they do on social media and it's almost like working out with that person.

00:45:35.023 --> 00:45:37.643
Oh, this is how they advertise.

00:45:37.643 --> 00:45:38.920
I'll try that.

00:45:38.920 --> 00:45:43.385
Your business will die if you don't advertise.

00:45:43.385 --> 00:45:52.802
And my job is I'm looking what works for me, how I'm being sold and this is how I sell, and it's constantly changing.

00:45:52.802 --> 00:45:56.161
Like market is changing, it's never the same.

00:45:56.161 --> 00:46:02.121
Like Facebook, youtube, instagram, google, they have so many updates.

00:46:02.121 --> 00:46:05.043
If you sleep in it for one month, you will be behind.

00:46:05.043 --> 00:46:07.945
If you don't work out for one month, you will be fat.

00:46:07.945 --> 00:46:09.219
So don't be fat.

00:46:09.219 --> 00:46:11.559
You can join my marketingfitnesscom.

00:46:11.559 --> 00:46:12.702
Join me every Monday.

00:46:12.702 --> 00:46:14.789
See my videos daily.

00:46:14.789 --> 00:46:16.715
Work out with me, do marketing with me.

00:46:16.715 --> 00:46:17.798
That's my best program.

00:46:18.420 --> 00:46:18.701
Love it.

00:46:18.701 --> 00:46:20.666
I appreciate you, my friend.

00:46:20.666 --> 00:46:21.387
Thanks for coming on.

00:46:21.387 --> 00:46:23.603
Thank you, brother, appreciate you.

00:46:23.603 --> 00:46:24.286
Yes, sir.

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