Send us a textIn this episode of the Successful Life Podcast, host Corey Berrier interviews Adam Bensman, founder of the Roofing and Solar Reform Alliance and host of a YouTube channel and podcast under his name. Adam shares his journey from struggling in various jobs, including massage therapy, to finding success in roofing sales and eventually building a membership organization to improve the industry. They delve into the stigmas and challenges within the roofing industry and discuss Adam's...

Show Notes

Send us a text

In this episode of the Successful Life Podcast, host Corey Berrier interviews Adam Bensman, founder of the Roofing and Solar Reform Alliance and host of a YouTube channel and podcast under his name. Adam shares his journey from struggling in various jobs, including massage therapy, to finding success in roofing sales and eventually building a membership organization to improve the industry. They delve into the stigmas and challenges within the roofing industry and discuss Adam's unique sales strategies. The conversation takes a personal turn as both Corey and Adam open up about their struggles with addiction and the impact of sobriety on their lives and careers. They also touch on Adam's recent decision to overhaul his business model to focus more on community and value-driven engagement. The episode wraps up with Adam discussing his new business endeavors and offering resources for those interested in learning more about sales and the roofing industry.

00:00 Introduction and Guest Welcome

00:42 Adam Bensman's Background and Career Journey

02:00 Challenges and Realities of Roofing Sales

04:16 Changing the Roofing Industry's Reputation

07:15 Effective Sales Techniques and Strategies

18:19 Transition to a Membership Business Model

25:58 Personal Stories of Sobriety

29:45 The Importance of Community in Recovery

30:20 Overcoming Shame and Sharing Your Story

31:37 The Struggles and Realizations of Addiction

32:43 The Journey to Sobriety and Its Challenges

35:14 Reflections on Substance Use and Personal Growth

38:04 The Role of Community and Support in Recovery

44:40 The Value of Honest Conversations and Partnerships

51:21 Upcoming Events and How to Get Involved

55:05 Conclusion and Final Thoughts





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Show Transcript

WEBVTT

00:00:02.064 --> 00:00:03.927
Welcome to the Successful Life Podcast.

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I'm your host, Corey Barrier, and I'm here with my man, Adam Binsman.

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What's up, brother?

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Dude, thanks for having me on.

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I've been looking forward to this one all week yeah dude me too.

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You know you and I, adam, met.

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I guess we met maybe a month or so ago I don't remember how long ago it's been and I've been watching some of your content and I think's you know obviously by your numbers and the downloads you get.

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It's pretty, pretty amazing.

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But for those of you, or those of them people I screwed that up those of people that don't know who you are, could you give us just a quick overview of who you are and what?

00:00:40.209 --> 00:00:40.609
Yeah?

00:00:41.030 --> 00:00:42.232
yeah, dude, it's all good man.

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Uh, my name is Adam Benzman and I am the founder of an organization called the Roofing and Solar Reform Alliance and host of a YouTube channel and podcast under my name.

00:00:53.581 --> 00:01:03.292
Adam Benzman and I help great roofing companies make a bigger impact together, and I fell into this business back in 2011 because no one grows up wanting to be a roofer.

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I mean, no one says hey, I want to sell the single most boring thing in the entire world that no one grows up wanting to be a roofer.

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I mean, no one says hey, I want to sell the single most boring thing in the entire world that no one wants to spend their money on.

00:01:07.834 --> 00:01:08.495
That sounds great.

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I was doing the thing that people tell you to do, which is follow your passion in life and you'll be happy, which is the biggest crock of garbage that we're feeding our children.

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So I drank that Kool-Aid.

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Natural medicine was my thing.

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I started a business.

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I had no clients.

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I had to make ends meet.

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I had to get a job as a massage therapist, which was not my favorite modality, but, being newer out of school, you get hired by a franchise and I was required to be on site for a six-hour shift only paid when I was booked and I had multiple eight-hour days where I made 30, 30 bucks and do the math, that's like not good money.

00:01:47.230 --> 00:02:00.346
So I was living below the poverty line and couldn't afford gas to go visit family on Easter and I had to ask my mom for money and she said she gave me some cash and then I called her to say thanks.

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My stepdad says hey, you should check out a career in roofing sales because he is in the business.

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I didn't know much about his working life because my parents divorced later in life.

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And I said he says you can make six figures on roof door to door.

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And I said that sounds terrible.

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No, thank you.

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Door to door sales sounded terrible, roof sounded boring.

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And that night I was on Craigslist searching for roofing sales jobs.

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So found it, worked my way up through my first eight months after little to no training, made my first six figures, which was life-changing for me at the time, and then filled virtually every role in the business to COO of a company operating in five states and six cities.

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One thing led to the next, realized my passion was helping develop people and talent.

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So here I am on this side now running a membership organization really striving to make a difference in the industry, united with values, on a mission to stomp the scum out.

00:02:56.900 --> 00:02:58.366
Yeah, that's awesome dude.

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That's interesting you bring up.

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I was never a massage therapist personally, but I ran.

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It might even be the same franchise that you're referring to.

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I was the clinic administrator at a massage.

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I don't know, yeah, it wasn't that it's a different one.

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But yeah, and I don't want to throw shade at them, even though I do because they're criminal, but but yes, yeah, I know the drill dude and I had therapists that would you know.

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Same grind, right, same grind.

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And like I know the drill dude and I had therapists that would you know, same grind, right, same grind.

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And like you know, that's a, that job is a grind.

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I mean it's.

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It's a lot of work, dude, and not to mention the fact you're rubbing on people that I mean you know, it just isn't great.

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I wouldn't want to do it.

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I can tell you that, yeah, that's for sure.

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But whatever you got to do, so roofing sales, that makes sense and it makes sense why you wouldn't have wanted to get into this industry, because that sounds awful, knocking doors and selling the most boring thing in the world.

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However, you know there is a lot of money to be made and I'm glad you figured out that.

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You know helping people was your passion, not just with selling them a roof, because it doesn't feel like you're.

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You know helping people was your passion, not just with selling them a roof, because it doesn't feel like you're.

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You know you are helping people when you sell them a roof, but boy, it doesn't start out that way, because they don't feel like you're helping them at all, they feel like you're going to rip them off right now.

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So there's a lot of people out there that do that.

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So how do you help people to not cultivate that?

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You know that mindset.

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I mean.

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You know roofers have a tear.

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You know, lots of times roofers don't have a great name.

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Yeah, there's a reason.

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80% of homeowners don't trust contractors when they show up Roofers in my my.

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This is anecdotal I could be like according to this research article, but like there is a stat, I have to dig it up.

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Someone can find it or someone can get mad and fact check me and say it's less.

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But it's about 80% of homeowners that were surveyed and I got to figure out where this survey came from.

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They don't.

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They've reportedly say we don't trust contractors, but roofers.

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If you search the words roofer news, you will not see anything nice.

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You will find roofer goes to jail.

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Roofer scam.

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Roofer violating OSHA laws.

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Roofer killed after falling from a roof because he violated safety regulations.

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Roofer scammed homeowners.

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Roofer took deposits and ran.

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Elderly preyed upon by roofing scam.

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Insurance company paid a roofer skipped town before doing work.

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And this is just off memory, you know, and that like I traveled around, I failed.

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A few things on my intro.

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I'm an official sales training partner for Owens Corning, which, for those who are not in the roofing place, is one of the largest single manufacturers in the world, and author of a bestselling book called the Roofing Sales Survival Guide.

00:05:34.338 --> 00:05:40.603
And through traveling the country, I've spoken in many states.

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I have people using my sales system in every single state in the US, people using my sales system in every single state in the U?

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S and through that experience, uh, I have uh both witnessed firsthand the sky, scum and grime, and been in market.

00:05:53.439 --> 00:05:57.242
So like, if I'm in California, like everyone, get your phone out, search roofer news Cool, that's what's showing up here.

00:05:57.242 --> 00:06:04.766
I'm in Texas, search roofer news on your phone, getting sales reps to realize this is what you are up against when you show up at the house.

00:06:04.766 --> 00:06:05.928
You're fighting an uphill battle.

00:06:06.569 --> 00:06:09.934
And, to answer your question, how do we help people?

00:06:09.934 --> 00:06:13.305
One we have to understand where the homeowner's coming from.

00:06:13.305 --> 00:06:18.869
It's from a defensive position because of what they've seen on the news and they don't want to get conned, they don't want to get scammed.

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The news picks all this stuff up, as it should, because, sadly, terrible people have ruined this business.

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All this stuff up as it should because, sadly, terrible people have ruined this business, and I share this story in my book.

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The very first interview I had in the industry I didn't work for the company, by the way I was taught how to conduct fraud.

00:06:34.769 --> 00:06:44.255
In the interview they were proud to share with me tactics they used that if there was someone recording would put them in jail.

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That was my first taste.

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So when we know what homeowners are up against, the first thing is how do we meet them where they are?

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And the next thing is I only want to teach people who aren't actual scumbags how to do this, not the scumbags that are just going to be what I call sociopaths, where they're like oh I know how to pray on someone and I'm going to just slip into the.

00:07:05.550 --> 00:07:07.759
I really care and I want to make a difference.

00:07:07.759 --> 00:07:08.622
That's all garbage.

00:07:08.622 --> 00:07:09.785
That's not true.

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It's not all garbage.

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There are people that do that and when they do that, it's all garbage.

00:07:15.146 --> 00:07:29.822
So, meeting people head on and having a difficult conversation with homeowners to say, hey, I'm going to guess as you get started, you're searching for a contractor that you like and that you trust, who's going to do a great job at a fair price and stand behind what they do at all costs.

00:07:30.163 --> 00:07:39.502
But you don't want to be featured on the latest news scam, because you have seen what's happened out there and you've probably had friends or family that have had terrible experiences.

00:07:39.502 --> 00:07:44.966
And I could sit here till I'm blue in the face telling you I'm better and I'm different, but you probably heard that spiel from every other person.

00:07:44.966 --> 00:07:46.889
So why don't we start this thing off?

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Because I have a mission and purpose here, and it's three things To understand your roof and your needs.

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Number two is to show you your options.

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And number three is to help you make a decision, even if it's not with me.

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Can we get started by me asking, with a meaningful conversation, to deeply understand where they're at so we can fulfill upon that mission and purpose.

00:08:09.612 --> 00:08:20.153
And then, obviously, there's a lot more that goes into it that you know we can't squeeze in in a 30 minute, 40 minute interview, but that's the premise of how we, how you, teach people to do that.

00:08:21.560 --> 00:08:35.761
Is this I shouldn't say that's safe to assume, but really what you did there and I bet I'm sure you've realized this at this point, but I bet you didn't get the idea of saying all that stuff up front.

00:08:35.761 --> 00:08:40.711
But I know you've read Chris Voss's book Never Split the Difference.

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I'm a huge fan of Chris Voss, but he talks about very clearly in that book I can't remember what audit it is, I want to say accusations all.

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You're probably thinking this.

00:08:52.032 --> 00:08:58.985
You're probably thinking that List out all the reasons they're going to give you an objection, which is really what you did at the beginning of that.

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You took away all the reasons why they want to tell you to get off the lawn.

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They don't have anything left.

00:09:07.541 --> 00:09:09.947
It's funny you mentioned that Chris Voss does teach that.

00:09:09.947 --> 00:09:13.508
That's not where I learned it, though this is a very common technique.

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My greatest influence in sales actually came from studying direct response copywriters, because I think that they are the most intelligent salespeople that walk the face of this earth.

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They're usually ghostwriters, their names aren't well-known and they have mastered the art of sales without the ability.

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They've literally been cut off at the knees.

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So when I went because I was a direct response copywriter after I was in in-home sales and I'm sitting here thinking, oh, I'm fantastic at sales, so if I start a business online, I'm going to kill it because I know sales and my business flopped, and the reason it flopped is because selling online and selling in writing, you lose the ability to read or send body language signals.

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You lose the ability to use nonverbals.

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You lose the ability to have fluctuations in your voice, to draw people's attention back in, to realize that they looked off, to be like hey, something looks off.

00:10:07.243 --> 00:10:08.744
Did I upset you about something?

00:10:08.744 --> 00:10:17.311
You lose all of that, and through studying direct response copy, you learn the right message to put in in the right order and how to.

00:10:17.311 --> 00:10:21.654
And what's scary is this stuff is so powerful that in the wrong hands it's evil.

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In the wrong hands it's evil.

00:10:22.455 --> 00:10:32.149
And I'm always I always in the back of my mind have this, this underlying fear of sharing this for falling in the wrong hands Cause my stuff has.

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That's why I run an application only membership organization now.

00:10:33.655 --> 00:10:38.880
So the minute a scumbag starts using my stuff in a way that they shouldn't be, I can just pull it from them and you can't use it anymore.

00:10:38.880 --> 00:10:41.464
Um so, uh.

00:10:41.464 --> 00:10:56.812
Anyway, my point is, by airing out the downsides up front, you build trust and even, like within our organization, on our application calls we share out of the gate.

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There are three hurdles or three complaints about our organization.

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Here they are Number one it's an annual membership yes, annual a commitment.

00:11:05.066 --> 00:11:06.340
Number one it's an annual membership yes, Annual, a commitment.

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Number two there's no admin dashboard.

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It's by design, by the way, because you don't need to go in and log in and it'd be like saying you want your whole NFL team to get fit, so you're just going to check the gym log to see who logged in.

00:11:19.461 --> 00:11:21.205
That's a great way to manage.

00:11:21.644 --> 00:11:24.789
And then number three that's so funny.

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I should know this.

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It's in my own sales process.

00:11:26.191 --> 00:11:27.352
I don't do our sales anymore.

00:11:27.352 --> 00:11:29.456
Oh, there we go.

00:11:29.456 --> 00:11:30.745
No basic roof training.

00:11:30.745 --> 00:11:36.226
It's funny, you can tell I'm not fresh because I haven't gone through them, but anyway, there's no basic roof training.

00:11:36.226 --> 00:11:36.729
And why?

00:11:36.729 --> 00:11:39.087
Because that stuff is available everywhere.

00:11:39.087 --> 00:11:40.928
But a lot of people are like, oh, I want basic training for my team.

00:11:40.928 --> 00:11:44.211
So we aired out right now, because what I don't want to do is get to the end.

00:11:44.211 --> 00:11:56.961
And then I know that when the homeowner has a question and whatever sale you do, I don't care if you're selling HVAC, window cleaning, pest control, solar when someone has a question they're not listening.

00:11:56.961 --> 00:12:02.714
So the sooner we answer that question, the sooner they're paying attention.

00:12:03.559 --> 00:12:04.904
And the best way to think about this.

00:12:04.904 --> 00:12:09.346
I want to ask you a question, Corey, were you good in school?

00:12:09.346 --> 00:12:14.988
Negative, I was going to guess not, because you're in sales now and most people weren't.

00:12:14.988 --> 00:12:17.283
But I wasn't going to be like hey, Corey, you probably struggled in school.

00:12:17.283 --> 00:12:18.226
But I could have made that assumption.

00:12:18.226 --> 00:12:18.908
I struggled too.

00:12:19.460 --> 00:12:22.365
I joke when I tell salespeople like, close your eyes, I'm going to bring you back to high school.

00:12:22.365 --> 00:12:23.368
Why high school?

00:12:23.368 --> 00:12:24.650
Because you probably struggled in high school.

00:12:24.650 --> 00:12:25.613
That's why you're a roofer now.

00:12:25.613 --> 00:12:31.061
So go back to high school.

00:12:31.061 --> 00:12:32.826
And I want you to think of that time.

00:12:32.826 --> 00:12:37.035
By the way, I was in the same math class three years in a row this is not an exaggeration Three years.

00:12:37.035 --> 00:12:40.482
So I go back to math class and I want you to go back to the class.

00:12:40.543 --> 00:12:42.787
You struggled with your teacher's lecturing.

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You have a question because you're like I don't know what the hell she's talking about.

00:12:46.091 --> 00:12:47.774
So you raise your hand because that's what you were taught to do.

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The teacher keeps lecturing for five more minutes because the rest of the class is nowhere near as special as Corey is.

00:12:53.345 --> 00:12:56.326
Then she says all right, Corey, what's your question?

00:12:56.326 --> 00:12:57.571
She calls on you.

00:12:57.571 --> 00:13:00.543
Do you remember anything that happened in that last five minutes?

00:13:00.543 --> 00:13:02.027
Nope, Hell.

00:13:02.027 --> 00:13:03.769
No, Because you're stuck here.

00:13:04.191 --> 00:13:33.706
So our homeowners have the same phenomenon If they're sitting there thinking whatever it is, they are not paying attention, which is why it is so important to have a sales process that addresses the questions, as they would naturally come up in the prospect's mind to say things like you're probably wondering this If I say hey, we have the best product and the best service ever, which every roofer is saying and I know I'm being facetious not everyone, but most do.

00:13:33.706 --> 00:13:37.113
Their next question is why is that?

00:13:37.113 --> 00:13:39.183
Or how come you can say that?

00:13:39.183 --> 00:13:42.873
And if you can't back it up, you're just blowing smoke as a salesperson.

00:13:42.873 --> 00:13:51.229
If I say, hey, we have an immaculate cleanup process, they're going to say, well, what does it look like?

00:13:51.229 --> 00:13:51.691
Well, here's a picture.

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We're going to use this system, we're going to use tarps here, plywood, here, we have these magnets.

00:13:53.820 --> 00:13:54.980
We sweep over the yard.

00:13:55.461 --> 00:14:10.788
So our job is to again address the questions as early as we can and at the sequence that they come up, so the prospect is engaged, and throughout the process, ask questions like do you have any questions for me?

00:14:10.788 --> 00:14:16.014
Is everything making sense, so I can knock down those questions, so I don't rattle on for an hour.

00:14:16.014 --> 00:14:23.628
And then all these questions stacked up and they're stuck on the one thing about how their dog's not going to get a nail in its paw because it's a puppy and he's out in the yard all the time.

00:14:23.628 --> 00:14:30.490
And you didn't address that and they weren't listening for the 45 minutes and they ignored all your tie down questions and your trial closed and then you leave the house empty handed.

00:14:30.490 --> 00:14:33.988
Right, yeah, Cause you went out a bit of a tangent there.

00:14:34.028 --> 00:14:37.481
But that's okay, but but you're right, You're a hundred percent right, and that's really.

00:14:37.481 --> 00:14:42.089
You know, especially inexperienced salespeople just throw up.

00:14:42.089 --> 00:14:50.467
You know they just want to tell them about all the things and most of the stuff they could care less about, especially if it's about what kind of shingles you're putting on.

00:14:50.467 --> 00:14:51.770
They don't give a shit, they don't care.

00:14:51.770 --> 00:14:53.053
They could care less.

00:14:53.053 --> 00:14:57.201
They don't care how many nails you're putting in it, because they don't even know how many nails should go in it.

00:14:57.201 --> 00:14:57.721
Right?

00:14:57.721 --> 00:14:58.662
They don't care.

00:14:58.662 --> 00:15:01.884
What they care about is are you going to do it right?

00:15:01.884 --> 00:15:03.647
Am I going to have to call you back?

00:15:03.647 --> 00:15:05.087
What's the price?

00:15:05.087 --> 00:15:06.889
Do I feel like it's worth that value?

00:15:06.889 --> 00:15:07.629
That's it.

00:15:08.270 --> 00:15:10.852
Yeah, and will you be here for me in a year if something goes wrong?

00:15:11.274 --> 00:15:12.394
Yeah, exactly.

00:15:13.176 --> 00:15:14.557
Yeah, it's amazing.

00:15:14.557 --> 00:15:22.691
What's funny, I was actually just having another conversation earlier today, the I don't remember the exact number.

00:15:22.691 --> 00:15:26.385
And now you see why when I say I don't remember the exact number I was in the same math class three years in a row.

00:15:26.385 --> 00:15:28.000
I just don't have that part of my brain wired in.

00:15:28.000 --> 00:15:39.761
But I believe it was around 80% of homeowners who were surveyed within 90 days of their roof getting installed had no idea what company of shingles, what manufacturer of shingles, were on their roof.

00:15:39.761 --> 00:15:42.048
Isn't that crazy?

00:15:42.048 --> 00:15:47.864
Within 90 days of spending $20,000, $15,000 of their hard-earned money, I don't know what's up there.

00:15:48.345 --> 00:15:51.520
Imagine like buying a car and being like well, what kind of car do you buy?

00:15:51.520 --> 00:15:53.044
I don't remember what kind of dealership I was in.

00:15:53.044 --> 00:15:56.133
Like that's the point that.

00:15:56.133 --> 00:15:59.063
The reason I share that is that people get so obsessed.

00:15:59.063 --> 00:16:00.785
Well, I need to sell the best roof system.

00:16:00.785 --> 00:16:01.067
It's like.

00:16:01.067 --> 00:16:25.947
I understand there's value in that, for sure, but you have to think at what people are buying based on what they care about, and what they care about is the experience, because no one wants to go through and again substitute your trade disruption in the house, crap getting torn apart, muddy footprints everywhere, debris all over the place in noise for eight hours on your roof, like you're selling the experience.

00:16:25.947 --> 00:16:29.809
How am I going to take care of you and your home through this process that you do not want to go through?

00:16:29.809 --> 00:16:36.614
And there's no sexy gratification Right, I'll find a watch or a car behind the roof.

00:16:37.139 --> 00:16:39.464
That's it Right, I agree with you.

00:16:39.464 --> 00:16:40.546
I totally agree with you.

00:16:40.546 --> 00:16:42.269
So let's so.

00:16:42.269 --> 00:16:44.572
And yeah, I sucked in math.

00:16:44.572 --> 00:16:45.293
I was terrible.

00:16:45.293 --> 00:16:49.541
Just curious.

00:16:49.541 --> 00:16:50.741
What a moment of truth here.

00:16:50.741 --> 00:16:53.644
I don't think I got past.

00:16:53.644 --> 00:16:56.648
I don't even think I got to algebra too.

00:16:57.548 --> 00:16:58.149
Oh, I didn't either.

00:16:58.149 --> 00:17:08.087
The class I was in four times in a row it was intro to algebra, pre-algebra and then algebra and I by the way, the reason they were different names because I was at three different schools.

00:17:08.087 --> 00:17:14.165
So I was in four schools, four separate years and their ranking system was different.

00:17:14.165 --> 00:17:19.583
So I was in pre-algebra at the first school and then they went to the next one.

00:17:19.583 --> 00:17:23.703
Like you really sucked at that one, we're going to stick you in our equivalent, which was intro to algebra.

00:17:24.105 --> 00:17:34.740
So I guess you could say I moved up to algebra on the third year and it technically wasn't maybe the same, but for all intents and purposes it was pretty darn close, uh, being in that struggle bus.

00:17:34.740 --> 00:17:50.185
And as soon as I, uh, I ended up at a private school, um, and and when I, when I ended up in college which I did not want to go to college, college, the college I went to is the furthest thing from college that you can get with an accredited university and it didn't even have a math program.

00:17:50.185 --> 00:17:54.964
And they're like this kid, just let him out, don't make him struggle anymore, you don't need to do math anymore.

00:17:54.964 --> 00:17:58.602
Kid, senior year, no math, you're set free.

00:17:58.602 --> 00:18:00.423
Well, it's wild.

00:18:00.483 --> 00:18:03.945
I mean, a lot of that stuff even now is so.

00:18:03.945 --> 00:18:17.776
I mean, we don't have to go down a road about math, but it is entirely different how they teach how to do it now, and I have a whole you know, I have a whole reason why I think that is, that's beside the point and that go down to probably conspiracy theories and all kinds of shit.

00:18:17.776 --> 00:18:22.281
But yeah, so all right, so let's talk about you.

00:18:22.281 --> 00:18:29.736
Know you, when you made the shift from knocking doors, selling roofs, to what you're doing now?

00:18:29.736 --> 00:18:38.913
You know, in your right you mentioned this earlier you said you know, selling in person is vastly different than selling online.

00:18:39.039 --> 00:18:45.193
Just even having a Zoom call, it is a completely different sales process entirely.

00:18:45.193 --> 00:18:48.663
Zoom call, it is a completely different sales process entirely.

00:18:48.663 --> 00:18:50.807
But you've built this membership group and it's not easy to do.

00:18:50.807 --> 00:18:54.913
A lot of people try to do it and it's very, very challenging to do.

00:18:54.913 --> 00:19:04.163
So how did you make that shift and what would you say was kind of a I don't know if a defining moment, but when did it click for you?

00:19:05.006 --> 00:19:07.990
Yeah, it clicked in December of 23.

00:19:07.990 --> 00:19:15.805
And originally my brand was the roof strategist and I developed my sales system and it was for sale.

00:19:15.805 --> 00:19:16.326
I was.

00:19:16.326 --> 00:19:17.970
I had a transaction business model.

00:19:17.970 --> 00:19:21.681
Come by my system with your check clears.

00:19:21.681 --> 00:19:23.623
I know it was on credit card, but you get the idea.

00:19:23.623 --> 00:19:24.584
If your check clears.

00:19:24.584 --> 00:19:25.944
I know it was on credit card, but you get the idea.

00:19:25.944 --> 00:19:27.226
If your check clears, you got it right.

00:19:27.226 --> 00:19:27.766
Like that's business.

00:19:27.766 --> 00:19:38.094
I get leads, I sell my system and we developed a really great reputation in the industry and I was spending all of my time selling my system.

00:19:38.694 --> 00:19:53.109
I started to hear it's funny because I never expected to be where I'm at, even though when my YouTube channel had like a thousand subscribers, I remember writing on my little whiteboard in my home office we will become the number one, most followed in the industry, and I was so afraid to even tell anybody.

00:19:53.109 --> 00:19:58.513
It sat there on my whiteboard as this like moonshot right and then fast forward.

00:19:58.513 --> 00:19:59.096
We are.

00:19:59.096 --> 00:20:05.413
But like I didn't think it'd happen, and when I built my system I didn't think that we'd have thousands of users.

00:20:05.413 --> 00:20:06.823
I didn't think that we'd have thousands of users.

00:20:06.823 --> 00:20:15.212
I didn't think that we'd be in every state Canada, australia, sweden, used by tiny companies to some of the largest private equity portfolio groups in the industry and through that you generate buzz.

00:20:15.212 --> 00:20:31.393
And then I started to find out from owners that would say, hey, the salesman, who is scummy, ended up starting his own business and stole contracts and flip deals and they're using my system, or the owner that that I hear from his salespeople.

00:20:31.393 --> 00:20:34.546
This guy's not paying me, he's.

00:20:34.546 --> 00:20:43.092
We're getting liens placed on homeowners, properties and then worse stuff and people and, by the way, this is all like there's three sides to every story.

00:20:43.092 --> 00:20:45.025
Salesperson says says they're not getting paid.

00:20:45.025 --> 00:20:46.710
Is there a chance they're not?

00:20:46.710 --> 00:20:48.955
Sadly, yes, because it happens a lot.

00:20:48.955 --> 00:20:50.359
You just don't know right.

00:20:50.359 --> 00:20:53.992
You can't just say someone accused you of this, right the alleged.

00:20:53.992 --> 00:21:03.021
So I had a lot of alleged information coming my way, but it started to stack up and you know when things become a bit more serious.

00:21:03.082 --> 00:21:11.300
If I have like three or four people from a company sharing something and I was like man, I am spending all of my time literally.

00:21:11.300 --> 00:21:13.027
Can I curse on this or no?

00:21:13.027 --> 00:21:17.549
Oh, absolutely Okay, for lack of a better word hocking my shit.

00:21:17.549 --> 00:21:18.070
Right.

00:21:18.070 --> 00:21:19.925
Like I make content, I get leads.

00:21:19.925 --> 00:21:20.769
I sell my program.

00:21:20.769 --> 00:21:21.583
I get content.

00:21:21.583 --> 00:21:31.781
Sell my leads, get leads, sell my program, and then I'm finding it's falling in the wrong hands.

00:21:31.781 --> 00:21:32.542
I'm like this stopped being fun.

00:21:32.542 --> 00:21:32.943
It is not rewarding.

00:21:32.943 --> 00:21:33.484
I love working with people.

00:21:33.505 --> 00:21:35.769
And next, I don't want scumbags to use my stuff.

00:21:35.769 --> 00:21:44.861
I do not want to be arming people with the power of a very effective system to be used for evil if they will not take care of their homeowners.

00:21:44.861 --> 00:21:53.592
And I started thinking to myself, because my mission statement at that point was to help you smash your income goal and give every customer an amazing experience.

00:21:53.592 --> 00:21:59.551
And in December I'm like I have to make a bigger impact.

00:21:59.551 --> 00:22:06.924
I already achieved the goal of being the number one most followed, and it's not about me, it's about the community and I want to.

00:22:06.924 --> 00:22:09.150
How can I impact more homeowners?

00:22:09.150 --> 00:22:13.506
Then I'm sitting there thinking how do I keep my sales system out of the wrong hands?

00:22:13.506 --> 00:22:21.289
And I started thinking what do I do to shift from a transaction business model to a relationship business model?

00:22:21.289 --> 00:22:29.303
And the way that I process information is I ask myself specific questions so I can find the answer.

00:22:29.303 --> 00:22:34.662
So I always articulate the problem into a question and it activates my subconscious.

00:22:35.003 --> 00:22:36.127
So I'm laying in bed.

00:22:36.127 --> 00:22:40.020
I have an Owens Corning training event or speaking event the next day.

00:22:40.020 --> 00:22:45.683
It's like one in the morning and very frequently when I'm traveling, I don't sleep because I was doing two to three events a week.

00:22:45.683 --> 00:22:47.628
I'm bouncing from East coast to West coast.

00:22:47.628 --> 00:22:49.333
My body clock is screwed.

00:22:49.333 --> 00:22:50.803
I'm working at all hours.

00:22:50.803 --> 00:22:51.384
I'm laying in bed.

00:22:51.424 --> 00:22:55.083
I'm like man and this name hit me the reform Alliance.

00:22:55.083 --> 00:22:56.948
It's a membership organization.

00:22:56.948 --> 00:22:58.652
It's application only.

00:22:58.652 --> 00:23:00.260
We're going to get featured in the news.

00:23:00.260 --> 00:23:03.684
We're going to bring valuable educational material to our homeowners.

00:23:03.684 --> 00:23:05.205
Holy crap, that's it.

00:23:05.205 --> 00:23:14.173
And by I think it was like 8 am the next day or I guess that same day, technically, I called a quick emergency meeting with my team.

00:23:14.173 --> 00:23:17.856
I'm like guys, I know you're going to call me crazy, but I think I want to completely reinvent our business.

00:23:17.856 --> 00:23:19.365
We're going to throw out this brand.

00:23:19.365 --> 00:23:21.267
We're going to never sell this thing again.

00:23:21.267 --> 00:23:29.230
We're going to go to an application only.

00:23:29.230 --> 00:23:31.432
We're going to have a pledge that they have to abide by in a membership agreement and if they violate it, we kick them out.

00:23:31.432 --> 00:23:34.039
We're going to create content that's available for homeowners so they can make an actual, informed decision.

00:23:34.039 --> 00:23:37.349
And instead of me doing transaction, we're going to work on a relationship.

00:23:37.349 --> 00:23:39.061
We're going to provide ongoing training.

00:23:39.061 --> 00:23:42.087
We're going to build a kickback community people collaborating and helping each other.

00:23:42.509 --> 00:24:11.291
The team went all in and I kid you, not three months, three and a half months ish later, march 1st, when we launched I don't remember what date in December that this idea came, but by March 1st we had launched a private app, rebuilt an entire website for our contractors, rebuilt a website consumer facing for our homeowners, got featured in Fox, abc, nbc, cbs and USA today about our new mission and completely rebuilt an entirely new business.

00:24:11.291 --> 00:24:20.528
Like everything you know leads, sales process, application process, onboarding everything from scratch had a strong push for our like transition.

00:24:20.528 --> 00:24:22.031
Like this is your last chance.

00:24:22.031 --> 00:24:23.241
If you want our system, get it.

00:24:23.241 --> 00:24:24.626
And beyond this, it's gone.

00:24:25.529 --> 00:24:29.664
And our last push was the best month in the history of my business and you know what I did the next month.

00:24:29.664 --> 00:24:44.505
I shut it down and started from zero and some people say it was the dumbest business decision that you could ever make and it was my proudest moment I ever had because I went all in on what I believe in and despite the fact and by the way we were building, it was like record month, record month, record month.

00:24:44.505 --> 00:24:48.186
And of course, there's the FOMO and you know it is what it is.

00:24:48.186 --> 00:25:28.512
But my system is evolving now and to invest my time now on my community and creating kick butt coaching, bringing people together, putting on an annual event for our members and being in the trenches answering questions through our app, you know, connecting great people with great people, bringing in kick butt vendors Uh, I've I've hand selected who I believe to be the best in the industry to support our members folks like Deshaun Bryant and John Cenac and Cody Lanels and Jim Maline.

00:25:29.482 --> 00:25:36.270
It's just, it's incredibly fulfilling and I couldn't ask for cooler people I get to work with now.

00:25:36.270 --> 00:25:47.037
And, yes, I've kicked people out and yes, I've denied entry and sadly, I even had to kick out someone that was close to me, but that's what defines's who.

00:25:47.037 --> 00:25:51.682
What defines you as a person, right, not what you do when you, not what you say you're going to do, but what you do when you're in a hard.

00:25:51.682 --> 00:25:53.126
When you're in a hard situation.

00:25:53.126 --> 00:25:55.681
You know doing the right thing and making hard calls.

00:25:55.681 --> 00:25:58.384
So sucks, but you got to do what you got to do.

00:25:58.986 --> 00:26:09.326
So when was maybe another time that you can think of where you had to make a decision, and I'll just give you a quick example.

00:26:09.326 --> 00:26:12.563
Like I'm a recovering alcoholic, I'm pretty open about it.

00:26:12.563 --> 00:26:14.848
Yeah, me too, are you?

00:26:14.848 --> 00:26:21.032
Yes, sir, all right, so let's just go down that road then, because this is just to open all kinds of shit up.

00:26:21.032 --> 00:26:23.563
Yeah, okay, so how long have you?

00:26:24.124 --> 00:26:28.393
been sober, coming on six years alcohol free.

00:26:28.393 --> 00:26:35.467
I went fully sober and then I tried the California sober thing.

00:26:35.467 --> 00:26:38.901
For those that don't know what that means, that's lying to yourself and pretending that weed doesn't count as a substance when you're an addict.

00:26:38.901 --> 00:26:49.766
So I dabbled in in that and I was very I feel stupid now, but I realized my job's to share my story, right, that's, our responsibility is to help other people heal and get sober.

00:26:49.766 --> 00:26:53.123
And so, anyway, I went sober, sober, sober.

00:26:53.625 --> 00:26:55.876
And then I started dabbling in marijuana recreationally.

00:26:55.876 --> 00:27:02.823
And then I started using it medicinal quote unquote medicinally, justifying my sense of anxiety which is very clear of why I was drinking which.

00:27:02.823 --> 00:27:06.690
It was being used medicinally for the day and then recreationally at night.

00:27:06.690 --> 00:27:13.767
And then I realized I just substituted one substance for another, so that that like sober, sober.

00:27:13.767 --> 00:27:33.266
You know it's funny when I actually quit weed I don't remember the date, it was like second sobriety, right, and it was a little over a year ago, if my memory's right, but my official date is actually coming up this month, holy crap, it's September.

00:27:33.266 --> 00:27:36.048
So, yeah, this will be six years, yeah.

00:27:36.621 --> 00:27:37.925
So I have a very similar story.

00:27:38.267 --> 00:27:38.448
Yeah.

00:27:39.943 --> 00:27:41.028
Almost identical story.

00:27:41.028 --> 00:27:43.107
I haven't had a drink in 15 years.

00:27:43.107 --> 00:27:50.909
However, I've only been sober for 18 months because I recreation recreationally dabbled in it.

00:27:50.909 --> 00:27:53.473
It's not a dis or here but then it became.

00:27:53.473 --> 00:27:59.798
It came to substitute for my recovery program and really what that did.

00:27:59.798 --> 00:28:02.563
I did that for seven years and here's my experience with that.

00:28:02.563 --> 00:28:12.236
My life over that seven years slowly but surely got worse and worse and worse.

00:28:12.740 --> 00:28:19.453
And I've heard people say in the past and I thought they were just total idiots that there's something called weed psychosis.

00:28:19.453 --> 00:28:39.420
But I actually had that experience where, very much so like alcohol, you start, you know, I, you know I would smoke weed for 20 minutes, I'd be good and then about 20 minutes in, I would just the negative thoughts would just I mean it would overcome everything and I just couldn't, I couldn't stop it at that point.

00:28:39.420 --> 00:28:47.132
And so it really got to the point to where the the complete lack of control.

00:28:47.132 --> 00:29:01.204
Um, by trying to control everything in my life and squeezing the life out of the people around me and everything that I try to touch, I just couldn't do it anymore.

00:29:01.204 --> 00:29:06.494
Yeah, I just couldn't do it and I just I just broke down like I just couldn't.

00:29:06.494 --> 00:29:25.210
You know, some things happen with my she's not my stepdaughter anymore, but she was my stepdaughter at the time and I just, you know, I I try to do everything in my power to get answers and what I realize is I have zero power over anything.

00:29:25.210 --> 00:29:29.855
I can't control anything outside of where I'm sitting and where my arms reach.

00:29:29.855 --> 00:29:31.988
I don't have any control over it.

00:29:31.988 --> 00:29:45.084
And it's been one of the most freeing things that's ever happened to me because through this process and I've started on a book, I got almost done with it, which is going to be alcohol as a solution.

00:29:45.104 --> 00:29:46.586
I got almost done with it, which is going to be alcohol as a solution.

00:29:46.586 --> 00:29:53.492
But you know our friend, mutual friend, jonathan, who has been read it, and said I just think that you haven't really put it all on the table.

00:29:53.492 --> 00:29:56.115
He was like there's so much more to your story than this.

00:29:56.115 --> 00:30:02.688
This wasn't about the book, but the point is is I can't do this alone.

00:30:02.688 --> 00:30:04.471
I can't do this without a community.

00:30:04.471 --> 00:30:08.221
I can't do this without helping other people.

00:30:08.221 --> 00:30:09.003
I just can't do it.

00:30:09.003 --> 00:30:19.833
So I wonder if your experience with now working with these other guys there's a level of fulfillment that money can't buy to help somebody else.

00:30:21.422 --> 00:30:25.750
Yeah, I had a lot of shame around it, a tremendous amount of shame.

00:30:25.750 --> 00:30:29.585
I, I, uh, it took me my family.

00:30:29.585 --> 00:30:36.405
I didn't even tell until like a year or two ago.

00:30:36.405 --> 00:30:43.442
I, they knew I quit drinking, but they didn't like I didn't say why or anything.

00:30:43.442 --> 00:30:44.586
I didn't share my story.

00:30:44.586 --> 00:31:10.233
I didn't like, even now, like both my parents are incredibly loving and I'm I'm very close with with both I'm uh, I'm extra close with my mom and always have been, and she had no idea that, like at family events when I was in high school, that I was lit, like, completely lit, and I'm like you didn't know, she's like, no, I'm like geez.

00:31:10.233 --> 00:31:16.093
Like I remember seeing like three of you at times, like, and she just didn't know, she's like you hit it.

00:31:16.093 --> 00:31:17.894
Well, I was like I know I did.

00:31:17.934 --> 00:31:25.346
But I also lied to myself for many years thinking every, I mean dude, this is like straight from the book, the justification.

00:31:25.346 --> 00:31:26.854
You know, I'm going to drink to celebrate.

00:31:26.854 --> 00:31:28.779
I'm going to drink because it was this crappy day.

00:31:28.779 --> 00:31:31.313
I'm going to drink because I'm stressed.

00:31:31.313 --> 00:31:32.855
Hey, listen, this is just to sleep.

00:31:32.855 --> 00:31:33.935
I got to drink to sleep.

00:31:34.395 --> 00:31:55.635
If I just, I just I just need to have a few drinks, I'll sleep better, um, and and for me, just anyway, after kind of getting past the shame, the more that I've shared my story and everyone's got a story, I was like man, but I wasn't like that bad of an alcoholic, like I didn't beat my, my wife and I didn't end up in jail.

00:31:55.635 --> 00:32:04.308
Uh, I almost did one time, um, which I'm really up in jail.

00:32:04.308 --> 00:32:05.741
I almost did one time, which I'm really that was a fortunate thing.

00:32:05.741 --> 00:32:06.595
But my point is like I was like, oh, you know, it's like.

00:32:06.595 --> 00:32:07.152
You know what do they call it?

00:32:07.152 --> 00:32:10.096
Like a functioning alcoholic versus like a dysfunctional alcoholic.

00:32:10.096 --> 00:32:17.060
And and I was like I'm not alcoholic enough to talk about it, you know, like I don't have a real, I just was like a kind of alcoholic.

00:32:17.060 --> 00:32:27.097
And then I was like, oh shit, drinking every night and waking up hungover every day and making stupid decisions and having your wife carry you home from a festival at two in the afternoon, oh, okay.

00:32:27.439 --> 00:32:39.376
Oh yeah, and then and then, oh yeah, okay, yeah, maybe that's problematic, uh, but yeah, sharing, sharing it has been empowering, it's helped, uh, it's helped provide meaning and accountability.

00:32:39.376 --> 00:32:43.579
And I like to talk about it because the more I do, it's like you can't go back.

00:32:43.579 --> 00:32:44.803
I have no desire to go back.

00:32:44.803 --> 00:32:45.791
By the way, like at all.

00:32:45.791 --> 00:32:55.849
I I was watching a reality show last night with my wife, see these drunk people stumbling around and turn to her and I'm like I don't miss that shit at all, like I don't miss that at all.

00:32:55.849 --> 00:32:59.077
Um, but there there's times it's funny.

00:32:59.077 --> 00:33:06.903
I say you don't miss it, but I was in Vegas and I'm like man, I loved scotch and I'm like I'm in Vegas and I'm seeing it and I'm smelling it.

00:33:06.903 --> 00:33:08.078
And I turned to my wife and it was.

00:33:08.078 --> 00:33:09.207
It was actually emotional for me.

00:33:09.207 --> 00:33:19.103
I was like this is the first time, like I'm fricking, I am triggered, I'm like, oh, but yeah, so talking about it helps.

00:33:19.103 --> 00:33:31.936
I do feel like it's our responsibility to do and I look at where I was and I wish that more people were open about it, cause I, you and I both know I think, correct me if I'm speaking for you that there's a boatload of people who are on the journey to this place.

00:33:32.759 --> 00:33:38.715
And alcohol, when used with justification, gets nothing but worse.

00:33:38.715 --> 00:33:42.593
And if you're someone listening who's questioning it, look back one year from now.

00:33:42.593 --> 00:33:44.478
Engage your drinking behavior then versus now.

00:33:44.478 --> 00:33:52.323
And if it's worse, just ask yourself some questions, because for most of us it just gets worse and it's slow.

00:33:52.323 --> 00:33:53.438
It's like when you put on weight.

00:33:53.438 --> 00:33:56.011
You don't realize it and you're like how the hell did I get 40 pounds heavier?

00:33:56.011 --> 00:33:58.116
That's what happens.

00:33:58.116 --> 00:34:04.919
So I like to share that story because I don't think everybody's an alcoholic and it's not my job to say they are or aren't.

00:34:04.919 --> 00:34:06.531
There's one person that can, and that's you.

00:34:06.531 --> 00:34:17.338
But what I can do is share my story because I've had some impact on people that, without having a problem, have realized that it's just not healthy for them.

00:34:17.338 --> 00:34:18.710
I don't have an agenda.

00:34:18.710 --> 00:34:27.498
I mean when the drinks has a problem, or as an alcoholic, or that alcohol is evil, I just I don't see it doing many people any favors in general, um, so yeah anyway.

00:34:27.498 --> 00:34:31.411
So now I now I'm very, very open about it.

00:34:32.592 --> 00:34:42.081
So I wonder, uh, looking back and maybe you've, maybe you've looked at this or maybe you haven't, I don't know Um, but 23,.

00:34:42.081 --> 00:35:08.900
The end of 23 is when this thing came to you, unsedated, not high, not obviously free of alcohol, yeah, and then to have done, you know, to have taken this thing full, like you know, completely to the top of where it was at when you shut it down, and now to rebuild what you've got, I don't believe any of that could have happened if you were still California sober, so to speak.

00:35:08.900 --> 00:35:10.416
I just don't believe it would have happened.

00:35:11.110 --> 00:35:11.894
I don't, I don't know.

00:35:11.894 --> 00:35:22.003
It'd be hard for me to say yes or no, um, but I will tell you that I, I have a functioning brain, that you know.

00:35:22.003 --> 00:35:26.679
I used to think that I was totally fine and my wife was like what the fuck is going wrong?

00:35:26.679 --> 00:35:28.275
Are you tracking this?

00:35:28.275 --> 00:35:28.856
Are you here?

00:35:28.856 --> 00:35:37.864
And I was like I, you know, um, I, I, I I'm probably going to piss some people off.

00:35:37.864 --> 00:35:40.157
I'll just share my own experience.

00:35:40.831 --> 00:35:44.240
I don't think weed's good for people Like I know that there's medicinal value.

00:35:44.240 --> 00:35:44.501
I do.

00:35:44.501 --> 00:35:49.181
You know, I struggled with with, with anxiety, really like it's funny.

00:35:49.181 --> 00:35:52.336
People like, oh, I had anxiety, so I smoke weed Very common reason to smoke weed.

00:35:52.336 --> 00:35:53.760
Right, I know I had anxiety.

00:35:53.760 --> 00:35:58.641
It's one of the reasons I drank um, deeper than that crippling sense of loneliness and not belonging.

00:35:58.641 --> 00:36:02.934
Um, deeper than that crippling sense of loneliness and not belonging.

00:36:02.954 --> 00:36:05.222
And one of the reasons that I was doing medical when I, when I say medical, I was using RSO.

00:36:05.222 --> 00:36:08.094
For those that are not familiar, it's Rick Simpson or Rich Simpson.

00:36:08.094 --> 00:36:09.679
Basically, it's like a concentrate.

00:36:09.679 --> 00:36:11.070
You can make them into tablets.

00:36:11.070 --> 00:36:17.063
It's more controlled than smoking and and, and it was in a micro or low doses.

00:36:17.063 --> 00:36:20.695
Um, your body ends up developing tolerance.

00:36:20.695 --> 00:36:27.619
But my point is, through all of that I realized that it was just a Band-Aid.

00:36:27.619 --> 00:36:38.938
And then every time I'd I only used to need If I had two and a half milligrams for those, because I live in Colorado, so everything that I was getting was legal and regulated and whatever.

00:36:38.938 --> 00:36:58.438
Which is how I justified it, because because, like I said, I was sober for a couple of years, I think, and I don't remember exactly how long, but I'm pretty sure it was a couple of years before I was like okay, introducing this idea recreationally, and then I'd have like two and a half milligrams, like oh man, I'm like a little high actually, but like anxiety's down, but then to get that same effect, then it would take five and it would take 10.

00:36:58.478 --> 00:37:03.447
And then, like for me, like my medicinal, I was at 50 milligrams a day.

00:37:03.447 --> 00:37:12.277
Dude, if I took 50 milligrams a day when I first got started, I would be sent to Pluto, like it wouldn't have so like the amount needed to create the effect.

00:37:12.277 --> 00:37:25.594
And then what would happen is, when I didn't have it, my anxiety levels were elevated and then, when I thought I had this mental clarity and focus, and like, oh, you're just on, you know you're in this, another wavelength man.

00:37:25.594 --> 00:37:27.056
Like I realized I was just delusionally, egotistically stoned.

00:37:27.077 --> 00:37:31.436
And then I would look at my like there's people now that I don't hang out with as much Like I have.

00:37:31.436 --> 00:37:40.023
I had a really good friend and like he just smokes weed all the time and then, being sober and being around it, I'm like dude, are you even on planet earth?

00:37:40.023 --> 00:37:59.199
And then I noticed that people that smoke a lot of weed just like freaking talk at you and think they got all this stuff figured out, and I'm like you're psychic, you're psycho dude, like and and now I have a bit more like I don't even want to be around it because I feel like people just go down this path of I don't know, yeah, kind of be it.

00:38:00.541 --> 00:38:06.273
Well, you know, yeah, I, that makes total sense and I don't really come into contact.

00:38:06.273 --> 00:38:12.681
You know it's not legal here, uh, in north carolina, but I don't, I don't, as far as I know, I don't really come into contact with anybody.

00:38:12.681 --> 00:38:19.056
That really smokes a lot of weed at this point, but also surround myself here with people in recovery.

00:38:19.056 --> 00:38:28.853
Like, I'm just really knee deep in making sure that I don't go down that path again and I go to whatever length I have to go to to make sure that I don't.

00:38:28.853 --> 00:38:34.559
And and I know, you know, I know that at any time anything could happen.

00:38:34.599 --> 00:38:39.461
But I do feel, like you know, I keep God at the center of my life, I keep recovery at the center of my life.

00:38:39.461 --> 00:38:40.273
I keep recovery at the center of my life.

00:38:40.273 --> 00:38:44.222
I need, I need to be around people in recovery.

00:38:44.222 --> 00:39:00.543
And you know I do attend a Zoom meeting every morning and I'm not saying this is the recipe for everybody, but I do attend a Zoom meeting every morning, which is, you know it's not in a meeting, but I have to go to two in-person meetings a week or by the end of the week.

00:39:00.543 --> 00:39:10.092
I'm thinking well, I'm making, I'm hearing things differently and I'm assuming things that are not really not.

00:39:10.092 --> 00:39:20.701
Like I'm crazy, like I don't mean I might be, but we are all like you could say something and I'm offended because I haven't had that human connection with people that are like me.

00:39:21.322 --> 00:39:28.161
Yeah yeah, you got to reprogram years of band-aid behavior.

00:39:28.161 --> 00:39:33.101
You know, like when you look at what an addict is, there's a lot of different elements that make up an addict.

00:39:33.101 --> 00:39:41.519
When you start doing recovery work, you start to uncover why you've done the things you've did, what you're masking, what those behaviors mean.

00:39:41.519 --> 00:39:50.217
But think of the crutch of, you know, anxious drink, smoke, stressed drink, smoke, party drink, smoke.

00:39:50.217 --> 00:39:53.010
You know it's like the first go-to, how?

00:39:53.010 --> 00:39:56.655
I mean, for me it was the symbol, literally the ritual of ending the day.

00:39:56.655 --> 00:40:00.942
And then when I worked from home, like when I was a copywriter for a while, I would drink while I worked.

00:40:00.942 --> 00:40:06.398
I'd be like, oh, just like I got, I don't have to go anywhere, and like, hey, I just get creative and loose.

00:40:06.398 --> 00:40:31.735
Like I literally would work in my garage and I had a beer fridge in there and it was like I'd stand up at my desk out in the garage jamming, drinking beer and and anyway, my point is like you don't develop coping skills to deal with yourself and looking back, I look at myself and I'm like God, you freaking coward, you couldn't even be with yourself.

00:40:31.735 --> 00:40:32.458
You couldn't be with yourself.

00:40:32.458 --> 00:40:35.451
That's what you learn to do is get away from yourself.

00:40:36.172 --> 00:40:47.434
And now I realized that from you know, for many of us, like to me, the end of the day it was like have four glasses of scotch or crack open my first beer and that was, oh, stress relief is the ritual.

00:40:47.434 --> 00:40:54.413
And to have to rewire new rituals and to learn how to be with yourself, like now, I really love it.

00:40:54.413 --> 00:40:57.096
Like I'm like, oh, I get to have quiet time by myself.

00:40:57.096 --> 00:40:59.500
Like I couldn't ask for anything more fulfilling.

00:40:59.880 --> 00:41:06.253
But in the past it was like my wife went out of town and just drink during the day, smoke, weed all day.

00:41:06.253 --> 00:41:14.773
Like now I'm like my wife's gone and I got all day to do the things that calm my mind and be present.

00:41:14.773 --> 00:41:18.983
And I like go four wheeling or go for a run, take my dogs out.

00:41:18.983 --> 00:41:23.755
And I like go four wheeling or go for a run, take my dogs out, work out, read a book, bop around.

00:41:23.755 --> 00:41:24.255
I'm like present.

00:41:24.255 --> 00:41:25.478
I go see my friends Like I don't know.

00:41:25.478 --> 00:41:41.862
So I think I think being being sober is more courageous because of how uncomfortable it is and learning to lean into that discomfort and the growth that comes from facing your shit is like really it sucks, but it's awesome.

00:41:42.250 --> 00:41:43.693
It sucks, it really sucks.

00:41:43.693 --> 00:41:50.918
And then starting out, you know I'm getting ready to start with a guy here in about you know 15 minutes that in the same boat.

00:41:50.918 --> 00:41:51.380
We agree.

00:41:52.231 --> 00:41:55.961
And he's drank for a little while but he started using THC, blah, blah, blah.

00:41:55.961 --> 00:41:58.798
And so you know we're starting over.

00:41:58.798 --> 00:42:13.797
Like we're starting over, because until you get honest with yourself and say, look, I haven't been totally sober, you can't say you can't say you're sober, yeah, and I can tell you you can do what you want.

00:42:13.797 --> 00:42:14.480
But guess what?

00:42:14.480 --> 00:42:17.893
I know what worked for me, which was I did, you know I did.

00:42:17.893 --> 00:42:41.181
I didn't feel like I've been kicked between the legs and embarrassed as hell and drag my ass up to the front of that meeting and pick up, you know the surrender and it sucked, and it really sucked to have to tell people like and you know, and it is what it is, like, it is what it is.

00:42:41.181 --> 00:42:54.655
But if I hadn't have done that, I wouldn't be here, I wouldn't have, you know, I wouldn't be working with Jonathan, I wouldn't have the things that I have and things are, you know, things are going pretty damn good, dude.

00:42:55.219 --> 00:42:55.340
Yeah.

00:42:55.460 --> 00:42:56.463
Going pretty damn good.

00:42:57.246 --> 00:42:58.764
Yeah, I don't know anyone that's sober.

00:42:58.764 --> 00:43:01.342
That says life like the one of the mantras.

00:43:01.342 --> 00:43:13.806
When you run into people who are, who are sober and, by the way, I used to say I was alcohol free Cause I was I was also ashamed I'm like, I can't say I'm sober, I'm like I'm not.

00:43:13.806 --> 00:43:16.849
You know, even when it was just I was dabbling recreationally a little bit, it was the same trend right, a little dabble, a little consistent.

00:43:16.849 --> 00:43:17.264
Now it's regular.

00:43:17.264 --> 00:43:18.523
But anyway, I would just say I was alcohol free.

00:43:18.523 --> 00:43:28.351
And now it's really exciting to say I'm sober, like, and I have no interest whatsoever in in going back to that life Now, do I have temptations here and there?

00:43:28.351 --> 00:43:31.733
The answer is, of course you do, of course I do.

00:43:31.733 --> 00:43:33.536
Do I want to go back to that?

00:43:33.536 --> 00:43:34.956
The answer is resoundingly hell.

00:43:34.956 --> 00:43:35.117
No.

00:43:35.117 --> 00:43:41.766
But, like I said, vegas was a bit of a trigger, but it's an amazing life.

00:43:41.786 --> 00:43:43.590
You talk to people that are sober and they say life is better.

00:43:43.590 --> 00:43:46.623
That's like the mantra Life is better, isn't it?

00:43:46.623 --> 00:43:47.184
I don't know, do you?

00:43:47.184 --> 00:43:50.592
Do you hear people say that, yeah, 100, life is better?

00:43:50.592 --> 00:43:52.543
It's like, yeah, because you're freaking here, man.

00:43:52.543 --> 00:43:55.809
Yeah, have you read the power of?

00:43:55.809 --> 00:43:58.333
Now I know of the book.

00:43:58.440 --> 00:44:15.445
I have not read it well you mentioned presence, and and that book is something is really helped me to really understand how not present I've been for like 45 and a half out of my 46 years of service, and there's so many things that I've missed.

00:44:15.445 --> 00:44:18.262
I talk about this a lot because I think it's really important.

00:44:18.262 --> 00:44:28.373
You know, it's really hard to be present when you've got, you know, substances in your body or you're thinking about going to get them, and that was really the thing.

00:44:28.373 --> 00:44:33.331
Right, you're thinking about the end of the day or you think, whatever it is, yeah, when do I get to go online?

00:44:33.331 --> 00:44:38.550
Yeah, and it's unfair to to you, it's unfair to the people that you're talking to, at least for me.

00:44:38.550 --> 00:44:40.940
Yeah, um, all right.

00:44:40.940 --> 00:44:45.061
So let's shift gears, though, because we could talk about this for days yeah, we probably we're gonna like to start a meeting.

00:44:45.422 --> 00:45:15.010
So I want to ask you you, you don't partner with a lot of people because of your experience with it, and we obviously don't need to name names, not that I know, but you've had some experiences where things have not gone great, and recently I met you through WhoHire and we became partners, and I'm just curious what's been your experience with that and why did you decide that this would be a good idea?

00:45:15.639 --> 00:45:16.965
Yeah, a couple of things.

00:45:16.965 --> 00:45:20.510
One, the reason to answer the first part is the thing that leads into the second part.

00:45:20.510 --> 00:45:39.331
I protect my community at all costs, and so many people if you look at quote unquote the influencer world, which I do not consider myself an influencer, by the way, because the definition of an influencer is someone who has audiences, an audience whose attention they're willing to sell to make money.

00:45:39.331 --> 00:45:42.407
While you're watching this video, let me tell you about this new great app.

00:45:42.407 --> 00:45:43.349
Use this app.

00:45:43.349 --> 00:45:46.106
I use it every day and because of it, my life is better.

00:45:46.106 --> 00:45:48.172
Use the coupon code in the description below.

00:45:48.172 --> 00:45:57.818
Like you know, or there's the description below, or they're funneled affiliate deals like oh man, I'm going to pay all this money to go do this and the one.

00:45:57.818 --> 00:46:00.166
I just don't believe in that at all.

00:46:00.166 --> 00:46:03.275
I am not here to sell the attention of my people.

00:46:03.275 --> 00:46:05.099
I run an education channel.

00:46:05.099 --> 00:46:11.344
If you spend your time with me, my job is to help you have a breakthrough, so you believe in yourself.

00:46:11.344 --> 00:46:11.987
That's it.

00:46:11.987 --> 00:46:15.009
Nine out of 10 videos are designed to make you money.

00:46:15.009 --> 00:46:24.010
One out of 10 videos is designed to help you have a mental breakthrough or mindset breakthrough that will help you live a richer life and therefore make more money.

00:46:24.010 --> 00:46:24.891
It's that simple.

00:46:25.601 --> 00:46:29.291
I've been burned by people who I put in front of my audience who don't fulfill.

00:46:29.291 --> 00:46:30.155
I've watched companies go under.

00:46:30.155 --> 00:46:30.630
I've had burned by people who I put in front of my audience who don't fulfill.

00:46:30.630 --> 00:46:30.811
I've watched companies go under.

00:46:30.811 --> 00:46:36.867
I've had people like in the past I got tempted like oh, we'll do this, like a failure kickback thing, and I was like sure, let's do it, that sounds great.

00:46:36.867 --> 00:46:46.833
And then they don't pay and I'm like screw you.

00:46:46.833 --> 00:46:53.905
And then I've had people that um, which is like say, hey, I spent $150,000 with this vendor and I made $14,000 back.

00:46:53.905 --> 00:46:55.407
Well, guess what?

00:46:55.407 --> 00:46:56.389
Who referred them?

00:46:56.389 --> 00:46:57.030
I did.

00:46:57.030 --> 00:46:58.673
Now, here's the good news.

00:46:58.673 --> 00:47:03.829
By the way, that situation got resolved in a way where the party was happy.

00:47:03.829 --> 00:47:06.260
But was I happy when I heard that?

00:47:06.260 --> 00:47:06.641
No.

00:47:06.641 --> 00:47:10.208
And then my time is involved doing this and I don't want to babysit this stuff.

00:47:10.208 --> 00:47:13.655
So I bring in like my event has four sponsors.

00:47:14.235 --> 00:47:23.947
Our community has very select members who believe in the cause and when I met Jonathan back to who hire, I met Jonathan because him and I are part of the same mastermind groups called genius network.

00:47:23.947 --> 00:47:25.791
There's a conversation going on.

00:47:25.791 --> 00:47:26.922
It's about comp plans.

00:47:26.922 --> 00:47:28.164
I share my two cents.

00:47:28.164 --> 00:47:28.985
Jonathan shares his.

00:47:28.985 --> 00:47:29.686
He didn't agree with me.

00:47:29.686 --> 00:47:30.489
He's like you're stupid.

00:47:30.489 --> 00:47:32.251
He didn't say that, by the way, but that's the message.

00:47:32.251 --> 00:47:46.827
It's like you're wrong and and, by the way, I'm totally like, challenging people in a healthy way you should do.

00:47:46.827 --> 00:47:47.969
He's like we should talk.

00:47:47.969 --> 00:47:49.990
So I was like let's do it.

00:47:49.990 --> 00:47:53.175
And if I can bring solutions to them like this is great.

00:47:53.175 --> 00:48:01.333
And I said I am, I am, will cautiously approach this under a few conditions, but one let's test the water.

00:48:01.333 --> 00:48:15.965
So I brought Jonathan in to RSRA to run a guest presentation and he ran one on cracking the human code and people's minds were like blown, like holy smokes, like disqualitative analysis of who's going to be a good fit was really eyeopening to them and I was like let's keep this going.

00:48:15.965 --> 00:48:18.880
Let's run another session on a live hiring ad critique.

00:48:18.880 --> 00:48:20.188
So we tag team that one.

00:48:20.219 --> 00:48:27.288
We had our members post their hiring ads live in a zoom call in a zoom session and we're breaking them down and him and I are riffing on it.

00:48:27.288 --> 00:48:36.525
I'm putting it in Hemingway app to show, like, how to reduce the reading level.

00:48:36.525 --> 00:48:38.514
He's chiming in his stuff, I'm chiming in my stuff and and people were like, uh, we just need.

00:48:38.514 --> 00:48:39.436
Can we just have you guys do this?

00:48:39.436 --> 00:48:43.746
So you know we've been um people that that found value.

00:48:43.746 --> 00:48:47.454
That's the difference is that it's led with value.

00:48:50.300 --> 00:48:51.141
Jonathan is super active in our community.

00:48:51.141 --> 00:48:52.085
He's helping people, he's giving answers.

00:48:52.085 --> 00:48:53.449
He doesn't spam the group.

00:48:53.449 --> 00:48:54.510
I have to remind people.

00:48:54.510 --> 00:48:57.929
I'm like, by the way, jonathan's answer like if you want to work with him, they can do it for you.

00:48:57.929 --> 00:49:05.925
And I appreciate that level of discretion where it's not like hi, I'm Jonathan and I'm in this group and I run who hirecom and you can hire me to handle all of your recruiting needs.

00:49:05.925 --> 00:49:08.831
Like he doesn't say that it's a lead with value.

00:49:09.211 --> 00:49:26.500
So if you're, if, if and there are a couple of people in our community who have things that other people can buy, but it's not allowed to go hawk your stuff it's like come solve problems for people whether they work with you or not, and if they want to work with you, they will, and that's how life works.

00:49:26.519 --> 00:49:31.222
You help enough people solve the problem, they may hire you to continually solve it for them.

00:49:31.222 --> 00:49:35.585
So, and Jonathan's been very responsive on on all things.

00:49:35.585 --> 00:49:42.891
So I've really enjoyed working together and I know that we've sent quite a few folks over your way.

00:49:42.891 --> 00:49:50.295
In fact, right before you and I got on, I literally had a text message from someone who I talked to last night and he's like man, what I'm really struggling with is hiring.

00:49:50.295 --> 00:49:58.414
And I was like pause, he's a member, by the way, of RSRA as well, and I'm like I'm like Ryan, have you been on a session with Jonathan yet?

00:49:58.414 --> 00:49:59.117
Who's Jonathan?

00:49:59.117 --> 00:50:00.240
You've been under a rock.

00:50:00.240 --> 00:50:01.521
Let me tell you about him.

00:50:01.521 --> 00:50:06.610
So I texted him last night and this is under 24 hours and he met with you today and got set up.

00:50:06.610 --> 00:50:09.853
So yeah, and there's his text from me right there.

00:50:18.262 --> 00:50:19.425
He was, like you know, from soup to nuts.

00:50:19.425 --> 00:50:23.119
The problem that we solve was your as you said is was Ryan's Achilles heel, which is most business owners.

00:50:23.119 --> 00:50:26.045
Achilles heel is you can't manage everything.

00:50:26.045 --> 00:50:31.001
You can't, you're not expected to manage everything and know how to do every single thing.

00:50:31.001 --> 00:50:52.570
You're a human being and things are going to slip through the crack, but more so like there's no way a human being could even give you the thing that we have, because it's taken thousands of human beings to put this together in the field, and so I think it's, you know, I think it's it's going to be a really powerful thing for the industry.

00:50:52.599 --> 00:50:54.909
And I don't say this because I work.

00:50:54.909 --> 00:50:59.661
I went to work for Jonathan because I believe in the product and I know the trades.

00:50:59.661 --> 00:51:01.126
I've been in the trades for five years.

00:51:01.740 --> 00:51:06.454
I'm working with trades people for five years, I know this is a huge problem and it solves it.

00:51:06.454 --> 00:51:12.643
So, yeah, I appreciate you throwing that in there, and Jonathan is a good dude and he will always leave the value.

00:51:12.643 --> 00:51:14.407
It's just the way he is.

00:51:14.407 --> 00:51:18.594
Yeah, yeah, that was great.

00:51:18.594 --> 00:51:20.726
So what would you say?

00:51:20.726 --> 00:51:21.047
All right.

00:51:21.047 --> 00:51:23.056
So you, you said you got an event coming up.

00:51:23.056 --> 00:51:24.320
Is that a private event?

00:51:24.320 --> 00:51:25.420
Is that something public?

00:51:25.420 --> 00:51:26.141
How does that?

00:51:26.322 --> 00:51:26.563
work.

00:51:26.563 --> 00:51:27.603
It's a members only event.

00:51:27.603 --> 00:51:29.686
Members only event, yeah, members only.

00:51:29.686 --> 00:51:33.289
I am peeling back my engagements.

00:51:33.289 --> 00:51:41.536
I just live life on the road and I realized that it just takes away from my people when I'm out doing things to get more people.

00:51:41.536 --> 00:51:46.188
I just want to focus on my people and if that's at expense of growth, so be it.

00:51:46.188 --> 00:51:48.704
But it means I get to do what my heart's where my heart's at.

00:51:48.704 --> 00:51:50.509
So the event's October 10th and 11th.

00:51:50.509 --> 00:51:53.195
It's in Colorado Two day event.

00:51:53.195 --> 00:51:54.217
It's really fun.

00:51:54.498 --> 00:51:55.820
This is our second year doing it.

00:51:55.820 --> 00:51:58.907
I know that this organization started March 1st.

00:51:58.907 --> 00:52:03.344
We had another organization that we kind of evolved into this.

00:52:03.344 --> 00:52:06.072
So we did have some people in a group that was under a different name.

00:52:06.072 --> 00:52:12.432
We had a different kind of delivery and product, so those folks kind of migrated into our platform, so to speak.

00:52:12.900 --> 00:52:20.353
But our event this is year two it's a workshop where you're not going to sit and listen.

00:52:20.353 --> 00:52:22.806
Is there some presentation?

00:52:22.806 --> 00:52:28.492
Yes, but this is not like bringing in keynotes and sitting here and jumping to this and breakout sessions.

00:52:28.492 --> 00:52:33.693
You come to this event to create a roadmap, to create a future-proof business.

00:52:33.693 --> 00:52:52.043
We have dedicated time to journal and map out what that means for you to identify your who, identify your what, and then sit down in small groups, share with people that are in your role for salespeople, for leaders, for owners, and that sets the tone for the event for salespeople, for leaders, for owners, and that sets the tone for the event.

00:52:52.043 --> 00:52:59.108
And then we have a variety of deep dive topics and roundtables to foster community engagement, member contribution, collaboration and challenging each other.

00:52:59.610 --> 00:53:03.405
And then we wrap it up on Saturday by doing some fun stuff outdoors, like I'm renting.

00:53:03.405 --> 00:53:08.143
We're renting a four by four Jeeps with 37 inch tires and going to rip around the mountains.

00:53:08.143 --> 00:53:11.472
I'm actually building up my own vehicle before it, which I was pretty.

00:53:11.472 --> 00:53:11.800
It's funny.

00:53:11.800 --> 00:53:12.643
It was the guy texting me.

00:53:12.643 --> 00:53:13.827
He's like hey, got your parts in.

00:53:13.827 --> 00:53:22.164
So anyway, we're going to go just rip around, have some fun, spend the day in the woods, be on radios heckling each other, so I'm really excited for it.

00:53:22.880 --> 00:53:23.362
How many?

00:53:23.362 --> 00:53:36.567
So if someone wanted somebody, obviously people are going to hear this and probably going to want to reach out to you and maybe you know if they're a real shit bag, join the.

00:53:36.567 --> 00:53:36.887
They're really.

00:53:36.887 --> 00:53:37.068
You know.

00:53:37.068 --> 00:53:38.451
I'm sure there's people that are going to hear this.

00:53:38.451 --> 00:53:43.184
They're going to want to understand how to get in touch with you or the community.

00:53:43.184 --> 00:53:45.525
What's the process of how they do that?

00:53:45.847 --> 00:53:53.454
Yeah, go to rsraorg slash, join rsraorg slash, join.

00:53:53.454 --> 00:53:57.929
Um, all the information is there to connect and to fill out a brief application.

00:53:57.929 --> 00:54:03.969
Uh, matt or Kennedy and our team we have a small lean team Um, they'll review it and you can get your application call booked.

00:54:03.969 --> 00:54:08.010
Uh, they'll talk through it and talk through everything with you.

00:54:08.010 --> 00:54:11.902
If it's a good fit, then we'll move on to touring you through the community and all that.

00:54:11.902 --> 00:54:17.871
And then if you want free stuff and you just maybe you say, hey, adam, this was cool stuff, maybe you got some things for me.

00:54:18.193 --> 00:54:26.768
And if you're not in roofing sales, a lot of my content, in fact a ton of it, is applicable to all trades and you can go to adamsfreestuffcom.

00:54:26.768 --> 00:54:32.356
So, adamsfreestuffcom, and I'll get you into my free training center.

00:54:32.356 --> 00:54:39.108
I've got oodles of content in there training videos and sales checklist, pay plan checklist, hiring checklist, recruiting checklist.

00:54:39.108 --> 00:54:42.465
What else have we got in there?

00:54:42.465 --> 00:54:43.585
My recommended reading list?

00:54:43.585 --> 00:54:50.204
I've got like masterclasses on closing and a whole my, anyway, I can't even remember how much.

00:54:50.204 --> 00:54:51.679
Oh, and a copy of my book is in there.

00:54:51.679 --> 00:54:54.987
There's a lot, uh, but that's totally free at adamsfreestuffcom.

00:54:54.987 --> 00:54:58.989
And, um, yeah, no catch, if it helps you out, that's my, that's my goal?

00:54:58.989 --> 00:55:04.820
Uh, my goal is to help you make a bunch of money and then, if it's a good fit, and then we can help you make even more money working together, love it.

00:55:05.300 --> 00:55:07.362
Well, adam, thanks so much for the time today.

00:55:07.362 --> 00:55:08.981
Really appreciate the conversation.

00:55:08.981 --> 00:55:13.003
Didn't really know it was going to go the direction it did, but very great, here we go.

00:55:13.264 --> 00:55:13.824
I appreciate it.

00:55:13.824 --> 00:55:18.244
Corey man, thanks for having me on, thanks for a rich combo and I'm sure we'll be seeing you soon.

00:55:18.704 --> 00:55:19.365
You got it, my friend.

00:55:19.365 --> 00:55:20.864
Thank you, take it easy.

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