Overcoming Addiction and Business Challenges with Adam Bensman
Send us a textIn this episode of the Successful Life Podcast, host Corey Berrier interviews Adam Bensman, founder of the Roofing and Solar Reform Alliance and host of a YouTube channel and podcast under his name. Adam shares his journey from struggling in various jobs, including massage therapy, to finding success in roofing sales and eventually building a membership organization to improve the industry. They delve into the stigmas and challenges within the roofing industry and discuss Adam's...
In this episode of the Successful Life Podcast, host Corey Berrier interviews Adam Bensman, founder of the Roofing and Solar Reform Alliance and host of a YouTube channel and podcast under his name. Adam shares his journey from struggling in various jobs, including massage therapy, to finding success in roofing sales and eventually building a membership organization to improve the industry. They delve into the stigmas and challenges within the roofing industry and discuss Adam's unique sales strategies. The conversation takes a personal turn as both Corey and Adam open up about their struggles with addiction and the impact of sobriety on their lives and careers. They also touch on Adam's recent decision to overhaul his business model to focus more on community and value-driven engagement. The episode wraps up with Adam discussing his new business endeavors and offering resources for those interested in learning more about sales and the roofing industry.
00:00 Introduction and Guest Welcome
00:42 Adam Bensman's Background and Career Journey
02:00 Challenges and Realities of Roofing Sales
04:16 Changing the Roofing Industry's Reputation
07:15 Effective Sales Techniques and Strategies
18:19 Transition to a Membership Business Model
25:58 Personal Stories of Sobriety
29:45 The Importance of Community in Recovery
30:20 Overcoming Shame and Sharing Your Story
31:37 The Struggles and Realizations of Addiction
32:43 The Journey to Sobriety and Its Challenges
35:14 Reflections on Substance Use and Personal Growth
38:04 The Role of Community and Support in Recovery
44:40 The Value of Honest Conversations and Partnerships
00:00:02.064 --> 00:00:03.927 Welcome to the Successful Life Podcast.
00:00:03.927 --> 00:00:07.394 I'm your host, Corey Barrier, and I'm here with my man, Adam Binsman.
00:00:07.394 --> 00:00:07.915 What's up, brother?
00:00:08.640 --> 00:00:10.265 Dude, thanks for having me on.
00:00:10.265 --> 00:00:13.742 I've been looking forward to this one all week yeah dude me too.
00:00:14.403 --> 00:00:17.108 You know you and I, adam, met.
00:00:17.108 --> 00:00:31.646 I guess we met maybe a month or so ago I don't remember how long ago it's been and I've been watching some of your content and I think's you know obviously by your numbers and the downloads you get.
00:00:32.209 --> 00:00:40.209 But for those of you, or those of them people I screwed that up those of people that don't know who you are, could you give us just a quick overview of who you are and what?
00:00:40.209 --> 00:00:40.609 Yeah?
00:00:41.030 --> 00:00:42.232 yeah, dude, it's all good man.
00:00:42.232 --> 00:00:53.581 Uh, my name is Adam Benzman and I am the founder of an organization called the Roofing and Solar Reform Alliance and host of a YouTube channel and podcast under my name.
00:00:53.581 --> 00:01:03.292 Adam Benzman and I help great roofing companies make a bigger impact together, and I fell into this business back in 2011 because no one grows up wanting to be a roofer.
00:01:03.292 --> 00:01:04.920 I mean, no one says hey, I want to sell the single most boring thing in the entire world that no one grows up wanting to be a roofer.
00:01:04.920 --> 00:01:07.834 I mean, no one says hey, I want to sell the single most boring thing in the entire world that no one wants to spend their money on.
00:01:07.834 --> 00:01:08.495 That sounds great.
00:01:10.240 --> 00:01:19.786 I was doing the thing that people tell you to do, which is follow your passion in life and you'll be happy, which is the biggest crock of garbage that we're feeding our children.
00:01:19.786 --> 00:01:21.828 So I drank that Kool-Aid.
00:01:21.828 --> 00:01:23.632 Natural medicine was my thing.
00:01:23.632 --> 00:01:25.013 I started a business.
00:01:25.013 --> 00:01:26.094 I had no clients.
00:01:26.094 --> 00:01:28.968 I had to make ends meet.
00:01:28.968 --> 00:01:47.230 I had to get a job as a massage therapist, which was not my favorite modality, but, being newer out of school, you get hired by a franchise and I was required to be on site for a six-hour shift only paid when I was booked and I had multiple eight-hour days where I made 30, 30 bucks and do the math, that's like not good money.
00:01:47.230 --> 00:02:00.346 So I was living below the poverty line and couldn't afford gas to go visit family on Easter and I had to ask my mom for money and she said she gave me some cash and then I called her to say thanks.
00:02:00.909 --> 00:02:06.180 My stepdad says hey, you should check out a career in roofing sales because he is in the business.
00:02:06.180 --> 00:02:09.191 I didn't know much about his working life because my parents divorced later in life.
00:02:09.191 --> 00:02:13.515 And I said he says you can make six figures on roof door to door.
00:02:13.515 --> 00:02:14.841 And I said that sounds terrible.
00:02:14.841 --> 00:02:15.421 No, thank you.
00:02:15.421 --> 00:02:19.110 Door to door sales sounded terrible, roof sounded boring.
00:02:19.110 --> 00:02:22.784 And that night I was on Craigslist searching for roofing sales jobs.
00:02:22.784 --> 00:02:40.425 So found it, worked my way up through my first eight months after little to no training, made my first six figures, which was life-changing for me at the time, and then filled virtually every role in the business to COO of a company operating in five states and six cities.
00:02:40.425 --> 00:02:45.271 One thing led to the next, realized my passion was helping develop people and talent.
00:02:45.271 --> 00:02:56.092 So here I am on this side now running a membership organization really striving to make a difference in the industry, united with values, on a mission to stomp the scum out.
00:02:58.366 --> 00:02:59.812 That's interesting you bring up.
00:02:59.812 --> 00:03:03.824 I was never a massage therapist personally, but I ran.
00:03:03.824 --> 00:03:07.173 It might even be the same franchise that you're referring to.
00:03:07.173 --> 00:03:11.371 I was the clinic administrator at a massage.
00:03:11.390 --> 00:03:14.567 I don't know, yeah, it wasn't that it's a different one.
00:03:14.567 --> 00:03:23.125 But yeah, and I don't want to throw shade at them, even though I do because they're criminal, but but yes, yeah, I know the drill dude and I had therapists that would you know.
00:03:23.365 --> 00:03:25.288 Same grind, right, same grind.
00:03:25.288 --> 00:03:29.996 And like I know the drill dude and I had therapists that would you know, same grind, right, same grind.
00:03:29.996 --> 00:03:32.259 And like you know, that's a, that job is a grind.
00:03:32.259 --> 00:03:32.941 I mean it's.
00:03:32.941 --> 00:03:39.093 It's a lot of work, dude, and not to mention the fact you're rubbing on people that I mean you know, it just isn't great.
00:03:39.093 --> 00:03:40.423 I wouldn't want to do it.
00:03:40.423 --> 00:03:43.230 I can tell you that, yeah, that's for sure.
00:03:46.159 --> 00:03:55.251 But whatever you got to do, so roofing sales, that makes sense and it makes sense why you wouldn't have wanted to get into this industry, because that sounds awful, knocking doors and selling the most boring thing in the world.
00:03:55.251 --> 00:04:00.192 However, you know there is a lot of money to be made and I'm glad you figured out that.
00:04:00.192 --> 00:04:02.605 You know helping people was your passion, not just with selling them a roof, because it doesn't feel like you're.
00:04:02.605 --> 00:04:05.633 You know helping people was your passion, not just with selling them a roof, because it doesn't feel like you're.
00:04:05.633 --> 00:04:14.186 You know you are helping people when you sell them a roof, but boy, it doesn't start out that way, because they don't feel like you're helping them at all, they feel like you're going to rip them off right now.
00:04:14.186 --> 00:04:15.971 So there's a lot of people out there that do that.
00:04:15.971 --> 00:04:21.187 So how do you help people to not cultivate that?
00:04:21.187 --> 00:04:23.209 You know that mindset.
00:04:23.209 --> 00:04:23.870 I mean.
00:04:23.870 --> 00:04:27.194 You know roofers have a tear.
00:04:27.194 --> 00:04:29.524 You know, lots of times roofers don't have a great name.
00:04:29.543 --> 00:04:32.089 Yeah, there's a reason.
00:04:32.089 --> 00:04:36.908 80% of homeowners don't trust contractors when they show up Roofers in my my.
00:04:36.908 --> 00:04:43.045 This is anecdotal I could be like according to this research article, but like there is a stat, I have to dig it up.
00:04:43.045 --> 00:04:46.432 Someone can find it or someone can get mad and fact check me and say it's less.
00:04:46.432 --> 00:04:50.865 But it's about 80% of homeowners that were surveyed and I got to figure out where this survey came from.
00:04:50.865 --> 00:04:53.029 They don't.
00:04:53.029 --> 00:04:56.661 They've reportedly say we don't trust contractors, but roofers.
00:04:56.661 --> 00:05:00.822 If you search the words roofer news, you will not see anything nice.
00:05:00.822 --> 00:05:02.244 You will find roofer goes to jail.
00:05:11.048 --> 00:05:12.968 Roofer took deposits and ran.
00:05:12.968 --> 00:05:15.329 Elderly preyed upon by roofing scam.
00:05:15.329 --> 00:05:18.531 Insurance company paid a roofer skipped town before doing work.
00:05:18.651 --> 00:05:23.233 And this is just off memory, you know, and that like I traveled around, I failed.
00:05:23.233 --> 00:05:24.553 A few things on my intro.
00:05:24.553 --> 00:05:34.338 I'm an official sales training partner for Owens Corning, which, for those who are not in the roofing place, is one of the largest single manufacturers in the world, and author of a bestselling book called the Roofing Sales Survival Guide.
00:05:34.338 --> 00:05:40.603 And through traveling the country, I've spoken in many states.
00:05:40.603 --> 00:05:46.682 I have people using my sales system in every single state in the US, people using my sales system in every single state in the U?
00:05:46.682 --> 00:05:53.439 S and through that experience, uh, I have uh both witnessed firsthand the sky, scum and grime, and been in market.
00:05:53.439 --> 00:05:57.242 So like, if I'm in California, like everyone, get your phone out, search roofer news Cool, that's what's showing up here.
00:05:57.242 --> 00:06:04.766 I'm in Texas, search roofer news on your phone, getting sales reps to realize this is what you are up against when you show up at the house.
00:06:04.766 --> 00:06:05.928 You're fighting an uphill battle.
00:06:06.569 --> 00:06:09.934 And, to answer your question, how do we help people?
00:06:09.934 --> 00:06:13.305 One we have to understand where the homeowner's coming from.
00:06:13.305 --> 00:06:18.869 It's from a defensive position because of what they've seen on the news and they don't want to get conned, they don't want to get scammed.
00:06:18.869 --> 00:06:22.562 The news picks all this stuff up, as it should, because, sadly, terrible people have ruined this business.
00:06:22.562 --> 00:06:27.264 All this stuff up as it should because, sadly, terrible people have ruined this business, and I share this story in my book.
00:06:27.264 --> 00:06:34.769 The very first interview I had in the industry I didn't work for the company, by the way I was taught how to conduct fraud.
00:06:34.769 --> 00:06:44.255 In the interview they were proud to share with me tactics they used that if there was someone recording would put them in jail.
00:06:44.255 --> 00:06:46.716 That was my first taste.
00:06:53.259 --> 00:06:55.430 So when we know what homeowners are up against, the first thing is how do we meet them where they are?
00:06:55.430 --> 00:07:05.550 And the next thing is I only want to teach people who aren't actual scumbags how to do this, not the scumbags that are just going to be what I call sociopaths, where they're like oh I know how to pray on someone and I'm going to just slip into the.
00:07:05.550 --> 00:07:07.759 I really care and I want to make a difference.
00:07:07.759 --> 00:07:08.622 That's all garbage.
00:07:08.622 --> 00:07:09.785 That's not true.
00:07:09.785 --> 00:07:10.906 It's not all garbage.
00:07:10.906 --> 00:07:14.745 There are people that do that and when they do that, it's all garbage.
00:07:15.146 --> 00:07:29.822 So, meeting people head on and having a difficult conversation with homeowners to say, hey, I'm going to guess as you get started, you're searching for a contractor that you like and that you trust, who's going to do a great job at a fair price and stand behind what they do at all costs.
00:07:30.163 --> 00:07:39.502 But you don't want to be featured on the latest news scam, because you have seen what's happened out there and you've probably had friends or family that have had terrible experiences.
00:07:39.502 --> 00:07:44.966 And I could sit here till I'm blue in the face telling you I'm better and I'm different, but you probably heard that spiel from every other person.
00:07:44.966 --> 00:07:46.889 So why don't we start this thing off?
00:07:46.889 --> 00:07:50.711 Because I have a mission and purpose here, and it's three things To understand your roof and your needs.
00:07:50.711 --> 00:07:52.634 Number two is to show you your options.
00:07:52.634 --> 00:07:55.237 And number three is to help you make a decision, even if it's not with me.
00:07:55.237 --> 00:08:09.612 Can we get started by me asking, with a meaningful conversation, to deeply understand where they're at so we can fulfill upon that mission and purpose.
00:08:09.612 --> 00:08:20.153 And then, obviously, there's a lot more that goes into it that you know we can't squeeze in in a 30 minute, 40 minute interview, but that's the premise of how we, how you, teach people to do that.
00:08:21.560 --> 00:08:35.761 Is this I shouldn't say that's safe to assume, but really what you did there and I bet I'm sure you've realized this at this point, but I bet you didn't get the idea of saying all that stuff up front.
00:08:35.761 --> 00:08:40.711 But I know you've read Chris Voss's book Never Split the Difference.
00:08:40.711 --> 00:08:50.889 I'm a huge fan of Chris Voss, but he talks about very clearly in that book I can't remember what audit it is, I want to say accusations all.
00:08:52.032 --> 00:08:58.985 You're probably thinking that List out all the reasons they're going to give you an objection, which is really what you did at the beginning of that.
00:08:58.985 --> 00:09:04.366 You took away all the reasons why they want to tell you to get off the lawn.
00:09:04.366 --> 00:09:05.730 They don't have anything left.
00:09:07.541 --> 00:09:09.947 It's funny you mentioned that Chris Voss does teach that.
00:09:09.947 --> 00:09:13.508 That's not where I learned it, though this is a very common technique.
00:09:13.508 --> 00:09:23.467 My greatest influence in sales actually came from studying direct response copywriters, because I think that they are the most intelligent salespeople that walk the face of this earth.
00:09:23.467 --> 00:09:31.971 They're usually ghostwriters, their names aren't well-known and they have mastered the art of sales without the ability.
00:09:31.971 --> 00:09:34.625 They've literally been cut off at the knees.
00:09:34.625 --> 00:09:57.192 So when I went because I was a direct response copywriter after I was in in-home sales and I'm sitting here thinking, oh, I'm fantastic at sales, so if I start a business online, I'm going to kill it because I know sales and my business flopped, and the reason it flopped is because selling online and selling in writing, you lose the ability to read or send body language signals.
00:09:57.192 --> 00:10:00.284 You lose the ability to use nonverbals.
00:10:00.284 --> 00:10:07.243 You lose the ability to have fluctuations in your voice, to draw people's attention back in, to realize that they looked off, to be like hey, something looks off.
00:10:07.243 --> 00:10:08.744 Did I upset you about something?
00:10:08.744 --> 00:10:17.311 You lose all of that, and through studying direct response copy, you learn the right message to put in in the right order and how to.
00:10:17.311 --> 00:10:21.654 And what's scary is this stuff is so powerful that in the wrong hands it's evil.
00:10:21.654 --> 00:10:22.455 In the wrong hands it's evil.
00:10:22.455 --> 00:10:32.149 And I'm always I always in the back of my mind have this, this underlying fear of sharing this for falling in the wrong hands Cause my stuff has.
00:10:32.149 --> 00:10:33.655 That's why I run an application only membership organization now.
00:10:33.655 --> 00:10:38.880 So the minute a scumbag starts using my stuff in a way that they shouldn't be, I can just pull it from them and you can't use it anymore.
00:10:38.880 --> 00:10:41.464 Um so, uh.
00:10:41.464 --> 00:10:56.812 Anyway, my point is, by airing out the downsides up front, you build trust and even, like within our organization, on our application calls we share out of the gate.
00:10:57.200 --> 00:11:00.428 There are three hurdles or three complaints about our organization.
00:11:00.428 --> 00:11:05.066 Here they are Number one it's an annual membership yes, annual a commitment.
00:11:05.066 --> 00:11:06.340 Number one it's an annual membership yes, Annual, a commitment.
00:11:06.340 --> 00:11:09.687 Number two there's no admin dashboard.
00:11:09.687 --> 00:11:19.461 It's by design, by the way, because you don't need to go in and log in and it'd be like saying you want your whole NFL team to get fit, so you're just going to check the gym log to see who logged in.
00:11:19.461 --> 00:11:21.205 That's a great way to manage.
00:11:21.644 --> 00:11:24.789 And then number three that's so funny.
00:11:24.789 --> 00:11:25.269 I should know this.
00:11:25.269 --> 00:11:26.191 It's in my own sales process.
00:11:26.191 --> 00:11:27.352 I don't do our sales anymore.
00:11:27.352 --> 00:11:29.456 Oh, there we go.
00:11:29.456 --> 00:11:30.745 No basic roof training.
00:11:30.745 --> 00:11:36.226 It's funny, you can tell I'm not fresh because I haven't gone through them, but anyway, there's no basic roof training.
00:11:36.226 --> 00:11:36.729 And why?
00:11:36.729 --> 00:11:39.087 Because that stuff is available everywhere.
00:11:39.087 --> 00:11:40.928 But a lot of people are like, oh, I want basic training for my team.
00:11:40.928 --> 00:11:44.211 So we aired out right now, because what I don't want to do is get to the end.
00:11:44.211 --> 00:11:56.961 And then I know that when the homeowner has a question and whatever sale you do, I don't care if you're selling HVAC, window cleaning, pest control, solar when someone has a question they're not listening.
00:11:56.961 --> 00:12:02.714 So the sooner we answer that question, the sooner they're paying attention.
00:12:03.559 --> 00:12:04.904 And the best way to think about this.
00:12:04.904 --> 00:12:09.346 I want to ask you a question, Corey, were you good in school?
00:12:09.346 --> 00:12:14.988 Negative, I was going to guess not, because you're in sales now and most people weren't.
00:12:14.988 --> 00:12:17.283 But I wasn't going to be like hey, Corey, you probably struggled in school.
00:12:17.283 --> 00:12:18.226 But I could have made that assumption.
00:12:18.226 --> 00:12:18.908 I struggled too.
00:12:19.460 --> 00:12:22.365 I joke when I tell salespeople like, close your eyes, I'm going to bring you back to high school.
00:12:22.365 --> 00:12:23.368 Why high school?
00:12:23.368 --> 00:12:24.650 Because you probably struggled in high school.
00:12:24.650 --> 00:12:25.613 That's why you're a roofer now.
00:12:25.613 --> 00:12:31.061 So go back to high school.
00:12:31.061 --> 00:12:32.826 And I want you to think of that time.
00:12:32.826 --> 00:12:37.035 By the way, I was in the same math class three years in a row this is not an exaggeration Three years.
00:12:37.035 --> 00:12:40.482 So I go back to math class and I want you to go back to the class.
00:12:40.543 --> 00:12:42.787 You struggled with your teacher's lecturing.
00:12:42.787 --> 00:12:46.091 You have a question because you're like I don't know what the hell she's talking about.
00:12:46.091 --> 00:12:47.774 So you raise your hand because that's what you were taught to do.
00:12:47.774 --> 00:12:53.345 The teacher keeps lecturing for five more minutes because the rest of the class is nowhere near as special as Corey is.
00:12:53.345 --> 00:12:56.326 Then she says all right, Corey, what's your question?
00:12:56.326 --> 00:12:57.571 She calls on you.
00:12:57.571 --> 00:13:00.543 Do you remember anything that happened in that last five minutes?
00:13:00.543 --> 00:13:02.027 Nope, Hell.
00:13:02.027 --> 00:13:03.769 No, Because you're stuck here.
00:13:04.191 --> 00:13:33.706 So our homeowners have the same phenomenon If they're sitting there thinking whatever it is, they are not paying attention, which is why it is so important to have a sales process that addresses the questions, as they would naturally come up in the prospect's mind to say things like you're probably wondering this If I say hey, we have the best product and the best service ever, which every roofer is saying and I know I'm being facetious not everyone, but most do.
00:13:33.706 --> 00:13:37.113 Their next question is why is that?
00:13:37.113 --> 00:13:39.183 Or how come you can say that?
00:13:39.183 --> 00:13:42.873 And if you can't back it up, you're just blowing smoke as a salesperson.
00:13:42.873 --> 00:13:51.229 If I say, hey, we have an immaculate cleanup process, they're going to say, well, what does it look like?
00:13:51.229 --> 00:13:51.691 Well, here's a picture.
00:13:51.691 --> 00:13:53.820 We're going to use this system, we're going to use tarps here, plywood, here, we have these magnets.
00:13:53.820 --> 00:13:54.980 We sweep over the yard.
00:13:55.461 --> 00:14:10.788 So our job is to again address the questions as early as we can and at the sequence that they come up, so the prospect is engaged, and throughout the process, ask questions like do you have any questions for me?
00:14:10.788 --> 00:14:16.014 Is everything making sense, so I can knock down those questions, so I don't rattle on for an hour.
00:14:16.014 --> 00:14:23.628 And then all these questions stacked up and they're stuck on the one thing about how their dog's not going to get a nail in its paw because it's a puppy and he's out in the yard all the time.
00:14:23.628 --> 00:14:30.490 And you didn't address that and they weren't listening for the 45 minutes and they ignored all your tie down questions and your trial closed and then you leave the house empty handed.
00:14:30.490 --> 00:14:33.988 Right, yeah, Cause you went out a bit of a tangent there.
00:14:34.028 --> 00:14:37.481 But that's okay, but but you're right, You're a hundred percent right, and that's really.
00:14:37.481 --> 00:14:42.089 You know, especially inexperienced salespeople just throw up.
00:14:42.089 --> 00:14:50.467 You know they just want to tell them about all the things and most of the stuff they could care less about, especially if it's about what kind of shingles you're putting on.
00:14:50.467 --> 00:14:51.770 They don't give a shit, they don't care.
00:14:51.770 --> 00:14:53.053 They could care less.
00:14:53.053 --> 00:14:57.201 They don't care how many nails you're putting in it, because they don't even know how many nails should go in it.
00:14:57.201 --> 00:14:57.721 Right?
00:14:57.721 --> 00:14:58.662 They don't care.
00:14:58.662 --> 00:15:01.884 What they care about is are you going to do it right?
00:15:01.884 --> 00:15:03.647 Am I going to have to call you back?
00:15:03.647 --> 00:15:05.087 What's the price?
00:15:05.087 --> 00:15:06.889 Do I feel like it's worth that value?
00:15:06.889 --> 00:15:07.629 That's it.
00:15:08.270 --> 00:15:10.852 Yeah, and will you be here for me in a year if something goes wrong?
00:15:11.274 --> 00:15:12.394 Yeah, exactly.
00:15:13.176 --> 00:15:14.557 Yeah, it's amazing.
00:15:14.557 --> 00:15:22.691 What's funny, I was actually just having another conversation earlier today, the I don't remember the exact number.
00:15:22.691 --> 00:15:26.385 And now you see why when I say I don't remember the exact number I was in the same math class three years in a row.
00:15:26.385 --> 00:15:28.000 I just don't have that part of my brain wired in.
00:15:28.000 --> 00:15:39.761 But I believe it was around 80% of homeowners who were surveyed within 90 days of their roof getting installed had no idea what company of shingles, what manufacturer of shingles, were on their roof.
00:15:39.761 --> 00:15:42.048 Isn't that crazy?
00:15:42.048 --> 00:15:47.864 Within 90 days of spending $20,000, $15,000 of their hard-earned money, I don't know what's up there.
00:15:48.345 --> 00:15:51.520 Imagine like buying a car and being like well, what kind of car do you buy?
00:15:51.520 --> 00:15:53.044 I don't remember what kind of dealership I was in.
00:15:53.044 --> 00:15:56.133 Like that's the point that.
00:15:56.133 --> 00:15:59.063 The reason I share that is that people get so obsessed.
00:15:59.063 --> 00:16:00.785 Well, I need to sell the best roof system.
00:16:00.785 --> 00:16:01.067 It's like.
00:16:01.067 --> 00:16:25.947 I understand there's value in that, for sure, but you have to think at what people are buying based on what they care about, and what they care about is the experience, because no one wants to go through and again substitute your trade disruption in the house, crap getting torn apart, muddy footprints everywhere, debris all over the place in noise for eight hours on your roof, like you're selling the experience.
00:16:25.947 --> 00:16:29.809 How am I going to take care of you and your home through this process that you do not want to go through?
00:16:29.809 --> 00:16:36.614 And there's no sexy gratification Right, I'll find a watch or a car behind the roof.
00:16:37.139 --> 00:16:39.464 That's it Right, I agree with you.
00:16:39.464 --> 00:16:40.546 I totally agree with you.
00:16:40.546 --> 00:16:42.269 So let's so.
00:16:42.269 --> 00:16:44.572 And yeah, I sucked in math.
00:16:44.572 --> 00:16:45.293 I was terrible.
00:16:45.293 --> 00:16:49.541 Just curious.
00:16:49.541 --> 00:16:50.741 What a moment of truth here.
00:16:50.741 --> 00:16:53.644 I don't think I got past.
00:16:53.644 --> 00:16:56.648 I don't even think I got to algebra too.
00:16:57.548 --> 00:16:58.149 Oh, I didn't either.
00:16:58.149 --> 00:17:08.087 The class I was in four times in a row it was intro to algebra, pre-algebra and then algebra and I by the way, the reason they were different names because I was at three different schools.
00:17:08.087 --> 00:17:14.165 So I was in four schools, four separate years and their ranking system was different.
00:17:14.165 --> 00:17:19.583 So I was in pre-algebra at the first school and then they went to the next one.
00:17:19.583 --> 00:17:23.703 Like you really sucked at that one, we're going to stick you in our equivalent, which was intro to algebra.
00:17:24.105 --> 00:17:34.740 So I guess you could say I moved up to algebra on the third year and it technically wasn't maybe the same, but for all intents and purposes it was pretty darn close, uh, being in that struggle bus.
00:17:34.740 --> 00:17:50.185 And as soon as I, uh, I ended up at a private school, um, and and when I, when I ended up in college which I did not want to go to college, college, the college I went to is the furthest thing from college that you can get with an accredited university and it didn't even have a math program.
00:17:50.185 --> 00:17:54.964 And they're like this kid, just let him out, don't make him struggle anymore, you don't need to do math anymore.
00:17:54.964 --> 00:17:58.602 Kid, senior year, no math, you're set free.
00:17:58.602 --> 00:18:00.423 Well, it's wild.
00:18:00.483 --> 00:18:03.945 I mean, a lot of that stuff even now is so.
00:18:03.945 --> 00:18:17.776 I mean, we don't have to go down a road about math, but it is entirely different how they teach how to do it now, and I have a whole you know, I have a whole reason why I think that is, that's beside the point and that go down to probably conspiracy theories and all kinds of shit.
00:18:17.776 --> 00:18:22.281 But yeah, so all right, so let's talk about you.
00:18:22.281 --> 00:18:29.736 Know you, when you made the shift from knocking doors, selling roofs, to what you're doing now?
00:18:29.736 --> 00:18:38.913 You know, in your right you mentioned this earlier you said you know, selling in person is vastly different than selling online.
00:18:39.039 --> 00:18:45.193 Just even having a Zoom call, it is a completely different sales process entirely.
00:18:45.193 --> 00:18:48.663 Zoom call, it is a completely different sales process entirely.
00:18:48.663 --> 00:18:50.807 But you've built this membership group and it's not easy to do.
00:18:50.807 --> 00:18:54.913 A lot of people try to do it and it's very, very challenging to do.
00:18:54.913 --> 00:19:04.163 So how did you make that shift and what would you say was kind of a I don't know if a defining moment, but when did it click for you?
00:19:05.006 --> 00:19:07.990 Yeah, it clicked in December of 23.
00:19:07.990 --> 00:19:15.805 And originally my brand was the roof strategist and I developed my sales system and it was for sale.
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