When you stop sounding smart, customers start buying

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Welcome to the Successful Life Podcast with Corey Berrier. In this episode, Corey addresses service technicians and comfort advisors about the critical issue of using technical jargon in customer interactions. He emphasizes that confusing customers with complex terminology can significantly hinder sales. Corey's main message is to replace technical jargon with clear, relatable language to build trust, increase sales, and ensure customer retention. Through real-life examples and practical tips, Corey illustrates the power of metaphors and simple language. He encourages technicians to become translators who make complex HVAC concepts understandable. By doing so, technicians can create long-term customer relationships and grow their business. Corey concludes with a challenge: rethink how you explain technical concepts to homeowners, test it out, and watch the difference it makes. Don't forget to share this episode and leave a five-star review!

00:00 Introduction to the Successful Life Podcast
00:16 The Invisible Sales Killer: Technical Jargon
02:00 The Power of Clear Communication
02:35 Real-World Examples and Metaphors
04:56 The Importance of Customer-Friendly Language
10:31 Ego and the Technician's Language
14:19 Recap and Easy Wins
15:51 Challenge and Conclusion

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