Ellen Rohr on Elevating the Trades and Optimizing Business Growth

In this enlightening episode of the Successful Life Podcast, host Corey Berrier and guest Ellen Rohr, co-founder of Zoom Drain Franchising and Brand Ambassador at ServiceTitan, dive deep into Ellen's journey from marrying a plumber to becoming a powerhouse in the trades industry. They discuss Ellen's methods for financial literacy, the challenges and triumphs of building Zoom Drain, and the importance of hiring the right team using advanced AI tools like WhoHire. Ellen also shares compelling insights about the future of the trades industry and the evolving role of marketing and technology in business success. Tune in to learn more about Ellen's approach to elevating the trades and her exciting new role at ServiceTitan. 00:00 Introduction and Guest Welcome 00:45 Ellen's Background and Career Journey 01:55 Role as Brand Ambassador at Service Titan 05:22 Zoom Drain Franchise Story 08:53 Challenges and Resilience in Business 10:55 Financial Literacy and Business Planning 12:28 Personal and Professional Balance 20:58 Empowering Team Members and Open Book Management 23:49 Encouraging Entrepreneurship and Financial Literacy 26:02 Exploring the Generosity in the Industry 27:02 The Evolution of Marketing in Trades 29:02 Opportunities in Less Sophisticated Trades 29:57 The Debate on Discount Drain Cleaning 34:40 Innovative Approaches to Customer Service 37:48 The Power of Referral Marketing 42:35 Revolutionizing Hiring with AI 48:37 Final Thoughts and Contact Information