In this episode of the Successful Life Podcast, Corey Berrier breaks down the biggest misconceptions technicians have about sales. Learn why every service call is a sales opportunity—and how to shift from simply providing service to becoming a trusted advisor.
Corey shares practical techniques for overcoming objections, educating customers, and building trust without high-pressure tactics. Discover why role-playing builds confidence and why great service alone isn’t enough to close the deal.
Timestamps:
00:00 Introduction
00:38 Technicians and Sales: Busting Misconceptions
03:07 The Ethics of Sales
04:53 Educating Customers
06:45 Overcoming Objections
09:03 Building Trust and Value
11:59 Role-Playing and Practice
13:08 Helping Customers Decide
16:38 Handling Concerns
19:33 Transparency and Honesty
31:32 Final Thoughts
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