Transforming Technicians into Trusted Advisors: The Reality of Sales in Service Calls

In this episode of the Successful Life Podcast, Corey Berrier breaks down the biggest misconceptions technicians have about sales. Learn why every service call is a sales opportunity—and how to shift from simply providing service to becoming a trusted advisor. Corey shares practical techniques for overcoming objections, educating customers, and building trust without high-pressure tactics. Discover why role-playing builds confidence and why great service alone isn’t enough to close the deal. Timestamps: 00:00 Introduction 00:38 Technicians and Sales: Busting Misconceptions 03:07 The Ethics of Sales 04:53 Educating Customers 06:45 Overcoming Objections 09:03 Building Trust and Value 11:59 Role-Playing and Practice 13:08 Helping Customers Decide 16:38 Handling Concerns 19:33 Transparency and Honesty 31:32 Final Thoughts Subscribe for more expert sales advice for technicians and service professionals. Leave a 5-star review on Apple Podcasts or Spotify if this episode helped you level up your sales game!