In this episode of the Successful Life podcast, host Corey Berrier interviews Todd Liles, founder of Service Excellence. Todd shares his extensive 32-year journey in the trades industry, beginning at the age of 14. Todd discusses his early beginnings, career milestones, and the pivotal moment of opening a phone book to build his business. He defines the distinct roles of coach, consultant, and counselor in driving business success and the significance of leadership, capital, and time. Insights are also offered into the reactive versus proactive approaches in business, emphasizing the importance of building strong client relationships and maintaining momentum. This episode is brimming with valuable advice for tradespeople and business owners. 00:00 Introduction and Guest Welcome 00:12 Todd Liles' Background in the Trades 01:33 Defining Coaching, Consulting, and Counseling 03:24 Service Excellence's Approach 07:14 Challenges and Realities of Business Consulting 10:33 Proactive vs. Reactive Clients 23:34 Todd's Early Career Story 26:33 The Hustle Begins 26:50 Building Connections in Bastrop 27:38 A Breakfast Lesson 28:29 Learning the Trade 29:17 Sales Success and Skills 30:28 Old School Sales Tactics 31:07 Expanding Influence 33:10 Securing the Walmart Contract 34:56 Training and Growth 36:12 Sales Techniques and Lessons 43:32 The Importance of Relationships 48:05 Concluding Thoughts and Contact Info

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