Videos

Ever panicked when you hear "we need to talk"? Join us as we hilariously dissect that initial dread and the surprising relief of realizing it's not your fault! Discover the wild feeling of innocence. ...

Unlock easy wins by mastering the art of analogies! Learn how we paint a vivid picture of problems, using relatable language to create understanding and highlight the pain points. Boost your communica...

Meet Aaron Mahoney, 'The Roofer' in Columbus, Ohio! Discover the story behind our unique company name, championing female representation in the roofing industry. Join us as we redefine roofing with a ...

Learn how to explain complex technical issues simply! We use analogies to help customers understand problems like a clogged cooling system, comparing it to a clogged artery. See how clear communicatio...

Uncover the secret to sounding smart! We explore appropriate timing and redefine our role as translators, not just technicians. Learn how to break down complex systems and identify problems effectivel...

Explore how a lack of self-worth leads to accepting poor treatment and approval-seeking behaviors. Discover that true self-worth comes from within, not external validation. Join us as we discuss this ...

Learn the secret to skyrocketing revenue and repeat customers! Discover how clear communication builds trust and wins sales. Understand customer needs and become the advisor they rely on. Tune in to u...

Master customer communication in the HVAC industry! We reveal 3 key rules for using customer-friendly language to connect with clients. Learn how to make them feel the problem and desire the solution ...

Explore the journey of self-discovery and the crucial role of self-love. We delve into understanding your own worth and recognizing that internal validation is key. Learn why seeking external approval...

Learn how to close more jobs! We explore common technician struggles with technical jargon and offer a simple analogy to improve communication. Boost your sales and customer satisfaction today! #Techn...

Veteran HVAC technicians, let's talk jargon! We explore how technical terms can make us feel smart and connected to our craft. Discover why clarity is key, even with years of expertise in the field. J...

Witness a powerful transformation! From feeling unseen and driven to prove herself, we decide our worth isn't tied to a company that doesn't value us. Discover the journey of self-worth and refusing t...